What is the curriculum of a digital marketing course?

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Rakshit Achra

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The curriculum of a digital marketing course can also vary depending on the level of the course. Beginner courses typically cover the fundamentals of digital marketing, while more advanced courses may cover more specialized topics.
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Basically a digital marketing course includes so many topics such as SEO, PPC, Social Media Marketing, ORM, Lead generation etc. And the duration and fees also depends on the no. of topics & sub-topics covered throught out the course offered.
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I decided to pursue short course from one of the local institute but they taught be very basics of facebook and Instagram ads but that’s wasn’t enough at all. I then got a course from IIM SKILLS they gave me a broader picture of the broader concept Digital marketing like SEO, email marketing,...
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I decided to pursue short course from one of the local institute but they taught be very basics of facebook and Instagram ads but that’s wasn’t enough at all. I then got a course from IIM SKILLS they gave me a broader picture of the broader concept Digital marketing like SEO, email marketing, social media startegiest in which they covers all platforms like facebook, Insgtagram, Google, Youtube all of it these are included in the curriculum of the IIM SKILLS Digital marketing course. read less
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When I joined the Digital Marketing Course at IIM SKILLS, I got to see how well-structured a digital marketing curriculum can be. The course is divided into different modules that cover every major area of online marketing. It starts with the fundamentals of digital marketing, followed by website creation...
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When I joined the Digital Marketing Course at IIM SKILLS, I got to see how well-structured a digital marketing curriculum can be. The course is divided into different modules that cover every major area of online marketing. It starts with the fundamentals of digital marketing, followed by website creation using WordPress, search engine optimization (SEO), search engine marketing (Google Ads), and social media marketing. Then it moves into email marketing, content writing, web analytics, affiliate marketing, and even marketing automation tools. Each module includes live assignments and practical projects that help you apply what you learn right away. We also got to work on real tools like Google Analytics, SEMrush, and Canva, which made the sessions feel very hands-on and industry-relevant. The curriculum is designed in a way that by the end of the course, you don’t just understand the concepts you actually know how to execute real digital campaigns from start to finish. read less
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