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आज के समय मे Digital Marketing का विस्तार बहुत तेजी से हो रहा है। इसलिए हर कंपनी अपनी Service और Product को Promote करने के लिए digital marketing का सबसे ज्यादा इस्तेमाल करती है।

जब कोई कंपनी किसी नये business या फिर किसी नये Product को लॉन्च करती है। तो उसके बाद उसे successful बनाने के लिए सबसे जरूरी होती है उसकी marketing क्योंकि यही एक तरीका है जिसे उसे ज्यादा से ज़्यादा लोगो तक पहुचाया जा सकता है।

पहले हर बड़ी कंपनी अपने marketing campaign चलने के लिए TV, newspaper, magazines, radio, paplets, Poster और Banner जैसे संसाधनों का प्रयोग करती थी और बहुत सारी कंपनियां घर-घर जाकर अपने Product के बारे में बताती थी। परन्तु अब समय के साथ marketing करने के तरीकों में परिवर्तन हो चुका है।

अब internet दुनिया का सबसे बड़ा marketing place बन चुका है। चाहे बड़ी-बड़ी कंपनी हो या फिर छोटी कंपनी अब हर कोई marketing करने के लिए internet का इस्तेमाल करती है। जिसे digital marketing कहते है।

दुनिया की आधे से ज्यादा जनसंख्या internet का इस्तेमाल करती है और यह आंकड़े प्रतिदिन बढ़ते जा रहे है। यही कारण है कि digital marketing का विस्तार बहुत तेजी से हो रहा है।

india में भी digital marketing तेजी से आगे बढ़ रही है। क्योंकि जब से india में internet data सस्ता हुआ है तब से india में internet user की संख्या में काफ़ी इजाफा हुआ है India दुनिया मे सबसे ज्यादा internet use करने वाला दूसरा सबसे बड़ा देश है।

Digital marketing दो शब्दों से मिलकर बनी है digital मतलब internet और marketing मतलब बाजार यानी internet का बाजार

Why need of digital marketing

• 1. यह एक सरल और fast तरीका है अपने product को promote करने के लिए
• 2.  Offline marketing की तुलना online marketing सस्ता होता है।
• 3.  Digital marketing से आपको बेहतर Result मिलता है।
• 4.  यह आपके product को target audience तक पहुँचने का सबसे अच्छा तरीका है।

• 5.  Digital marketing में आपको हज़ारो तरीके मिलते है अपनी service और product को promotion करने के लिए

   

तो दोस्तों उम्मीद करता हूँ कि digital marketing क्या है और digital marketing कैसे शुरू करे और इसे आपको जरूर Help मिली होगी.

There are multiple ways to get clients for Digital Marketing:

• Create your own website and rank higher in the search engine for your services keywords
• Run a small amount of advertisements on Social Media for reaching out to the local market
• Physically Visit businesses around your locality or out of the locality.
• Start reaching out businesses from local directories by using Cold calling, then fix the meeting over the phone.
• Market your services through separate channels of Digital Marketing
• Freelancing Portals like Upwork & Freelancer
• Build a Strong presence on Linkedin; try generating Leads from peers networking.
• Be the best at your expertise and promote it on every platform. 
• And scale it up by building a brand that customers come to you rather than you hunting for clients.
• Get referrals from your happy customers.

Goal 1: Get your business online. Demand: High. Investment: None-Medium-High

Objectives: a) Choose your product/service you wish to sell through your business. (What's your niche?)

b) Brand your business with an exclusive logo. Setup your Brand profiles in Social Media.

c) Buy a domain name that suits your business name, a reliable web hosting for your website.

d) Create a website. Start Blogging. (Prioritise Content creation after initial setup) Share some excerpts through social media linking back the entire article back at your website.

e) Start optimising the website for Onsite SEO and Technical SEO. Optimise Content copy with the keyword as per required keyword density and focus on internal linking. Connect Website with your social media profiles. (Helps search engines identify with a particular brand )

 f) Setup Google Search Console to help rank your page in search engines (Additionally add Bingbot or AOL, Yandex as per requirement) and Google analytics to help track audience visits to your website.

g) Start link building through offsite SEO activities. Check competitors link-building tactics and focus on building high-quality DA(domain-authority) links. (This helps improve ranking in search engines)

Goal 2: Provide professional digital marketing services. Demand: High. Investment: None-Medium

Objectives: a) SEO Site Analyst: Analyse Client's Website and Generate SEO Report.

b) Become a brand manager. Handle Social Media Accounts and manage daily activities. (Social Media Posts and Campaigns as planned within content calendar)

c) Become SEO manager. Handle websites onsite and offsite SEO activities.

d) Campaign Manager: Handle Pay-Per-Click campaigns in social media or Google AdWords and help in targeting and retargeting customers to your site. 

e) Freelancing: Freelancing as an SEO Expert to provide SEO services as a customised solution to a business requirement. 

Note: Roles and responsibilities do change from time to time as they don't happen to be consistent.

Goal 3: Become Digital Marketing Trainer. Demand: High. Investment: None-Medium

Objectives: Learn complete Digital Marketing and Train others to be Digital marketing professionals

Hello Rohit,
Your question is first for anyone who wants to promote their business or service locally!
So, as you want to do local SEO with a map, then Google, my business is very helpful for you. now let's see the steps for google map listing:
Step 1: Create a Google Account
Step 2. Go to www.business.google.com
Step 3: Enter Your Business Name
Step 4: Enter Your Location & Delivery
Step 5: Tell Google what areas you serve
Step 6: Choose a Business Category
Step 7: Add Contact Details
Step 8: Finish and Verify Your Business
that's it. You can also do SEO with various details like bio, images, services & location available on google my business listing.

Aim of this basic digital marketing course:

Our digital marketing beginner level course is designed specifically not only for students who want to pursue their careers in the digital industry but it is a kind of a must course for everybody who is accessing the internet. 

Why this course is required for every internet user:

Unlike the other marketing media, this involves a lot of technology, and it has a much wider range of reach. As we already know, we are using the internet to search things, make friends, consume news, listen to songs, watching movies, online shopping, and online banking/booking etc. means every aspect of life is now touched by the internet. This big-time penetration of the internet brings online frauds, fake news, click fraud, breach of privacy, data theft, brand safety, and many others. So, users on the other side of the table must know what kind of practice a person in digital media is using to reach them, and you are not going to set yourself for anything bad or scary to happen.

Digital marketing is extensive, there are many modules.
But the institute does not cover all modules, even Basic Only Tells.
You can talk everywhere that you can search with Google, but join only those who do practical work or get you working on a live project.
You too can invest money in it for google ads as search or display marketing.
Design basic HTML or PHP website first and work on some SEO concepts and after website go-to digital marketing.