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Top 7 Fintech Startups With Promising Future to Watch Out!

Rushant Pragwat
18/05/2021 0 0

The opening up of the Indian market to foreign investors has made the Indian startup culture grow dynamically. The startup ecosystem in India has shown an upward trend from the last two decades. It is also the third-largest startup ecosystem in the world.

Many successful fintech startups have gained recognition in the last decade. Here are the top fintech startup companies in India.


EarlySalary is an Indian Fintech company that eases the procedure of lending money from banks. It is a Pune-based startup. The startup aims to revolutionize the way of taking loans in India.

CEO: Akshay Mehrotra

CFO: Ashish Goyal

Akshay Mehrotra and Ashish Goyal are the co-founders of the company. The motivation behind this startup was to make the loan process hassle-free for young working professionals. 

Vision & Mission: 

The startup wants to bring a change in the lives of its customers by providing them instant loans. They aim to increase their customer base and offer customer satisfaction.

The startup aims to provide instant loans for young working professionals. They aim to provide these services with appropriate technological support. MI Credit and FinShell are the technology partners of the company.

The startup has successfully featured in famous publications like mid-day.com, the Times of India, Outlook, ETtech.com, media infoline, and Sakal Times.

Anuj Ranka, the marketing head of the company, focuses on expanding digital initiatives on the app. He uses LTV programs for the customers and focuses on building a brand across digital platforms.

The company has more than 500,000 satisfied customers and has disbursed more than Rs 3000 crores. The entire procedure of loan is hassle-free and secured.


The company claims to provide the best online lending services in the country. It provides the customers with instant loan services for shopping, travel, and education. The customers can avail of loans from Rs 1000 up to Rs 2 Lakh.

The customers are also provided with the service of a salary card. It takes just a few seconds to activate your salary card using the application. It is designed to serve as a secure mode of payment for its customers.  



Paytm is one of the most successful fintech startups in India. It stands for “pay through mobile”. It has revolutionized the mode of payment in India. It lets you pay all your payments securely and instantly.

CEO: Vijay Shekhar Sharma

COO: Abhishek Rajan

Paytm was founded and developed by Vijay Shekhar Sharma. With an initial investment of $2 Million, he kick-started this startup in 2010. He is highly experienced and is also the founder and CEO of One97. There are currently over 5000 employees that are working in the company. 

Vision & Mission: 

The company’s vision is to bring revolutionizing change in the mode of payment. They want to bring an enormous impact on the economic foundation of the country.

Paytm intends to bring half a billion Indians into the mainstream economy with the help of online payments, banking, investments, and financial services.

The Paytm marketing strategy is based on the basic 4-P model of marketing. It has been aggressively advertising itself as a part of the marketing mix. With the catchy phrase "Paytm Karo", it has been advertised across various platforms like TV, magazines, newspapers, and billboards.

It is India’s largest online payment platform. Millions of users in the country trust their service and are completely satisfied. With rewards, the company has increased its customer base.

Some of the reputed partners of the company are Airtel, Docomo, Vodafone, Aircel, Uninor, and BSNL. 


The company claims to be the best application for online payments. A customer can use Paytm for online recharge, electricity bill payment, DTH recharge, Loan EMI, insurance premium, and many more varied purposes. They ensure secure and quick payments through their application.

The customer can also link his/her bank account with the application. It will provide the ease to add money to your Paytm wallet. The company also offers various coupons on using their app for online payments. You can redeem these coupons to avail rewards.  

Awards and Recognition

  • Company of the Year at SABRE awards, 2017
  • Diamond SABRE award for reputation management.
  • Best consumer mobile service award, IMAI India digital summit.
  • Most trusted brand of the year, ET brand equity.
  • FT Future of Fintech award.
  • Outstanding startup of the year, Forbes leadership awards
  • ET Telecom game-changer of the year award.

Apart from these, the company has bagged various other awards and featured in reputed business channels. 

Contact details:

The company has dedicated contact support for every service. You can get the details by visiting their website.



Mobikwik is another Indian Fintech startup that provides the ease of making digital payments. They ensure secure and instant payments for their users. It enables better engagement of businesses with various digital payment modes. There are around 580+ employees that are working in the company.

CEO: Bipin Preet Singh

COO: Upasana Taku

Bipin Preet Singh and Upasana Taku co-founded the company in 2009. The head office of the company is located in Gurugram, India. With the motivation to improve the payment system in India, they kick-started this venture.

 Vision & Mission: 

The company’s vision is to make the platform India’s leading online payment platform and increase its existing customer base.

The company’s mission is to ease out the process of payments for the Indian population. It aims to increase the availability of digital payment in the country.

The company uses digital marketing as the primary marketing strategy for the company. It uses various social media platforms to generate leads and launch various offers to increase sales. It maintains the image of the brand by regularly maintaining its social media platforms.

The company aims to offer complete security to its users. With flexible payment options and offers, it has managed to create a huge customer base.

The company has partnered with e-commerce giants like Flipkart and Myntra. Ixigo is also a brand partner of the company.

The company has bagged the 5th Mbillionth South Asia Award. It has featured in many reputed publications like economic times, live mint, INC42, TechCrunch, Indiatv, and many more.


Mobikwik is another mobile application that is an outstanding platform to make online payments. The customers can complete their online mobile recharge, electricity bill payment, credit card payment, insurance premium payment, EMI payment, and E-challan payment. The application also offers an option for LPG booking.

The application also offers the option of linking your bank account to ease the process of online payment. It can be integrated with different applications like BHIM UPI to further improve the process of online payment. The company also provides offers and coupons for using its platform to make online payments.



Lendingkart helps entrepreneurs to easily obtain working financial capital. It is an RBI registered NBFC and has empowered thousands of businesses in India. The head office of the company is located in Ahmedabad. 761+ employees are currently working in the company.

CEO: Harshvardhan Lunia

COO: Mukul Sachan

Harshvardhan Lunia and Mukul Sachan are the co-founders of the company. Both of them are highly experienced and great entrepreneurs.

Vision & Mission: 

The company aims to deliver various other services along with providing working capital. They have started their implementation in different sectors and broadened their reach.

The primary aim of the company is to ease out the process of acquiring working capital for small businesses so that they can focus on core operational tasks.

The company hired a marketing agency to increase the growth of the company. They used Google Ads and other paid advertisement strategies to improve the reach of the company. It works on different social media platforms to organically market the company's brand name.

The company is trusted by its clients. They have disbursed more than 1,00,000 loans and supported more than 89,000 businesses.


Lendingkart is another Indian fintech company that provides online lending services. It offers business loans, working capital loans, MSME loans, business loans for women, gold loans, and many more. It is a perfect platform for working individuals who are looking towards getting loans.

The entire process of lending is completely safe and easy. Within minutes, you can get a loan for your purpose. The company has affiliations with many reputed banks and this is what makes the procedure simple and quick.

Awards and Recognition

  • World BFSI Dream company to work for, 2020
  • World BFSI most influential business leader, 2020
  • BLOY digital technology award, 2020
  • Best landing tech of the year, 2019

Along with this, the company has bagged many local awards. It has also been featured in some reputed publications like economic times and live mint.



Policybazaar is India’s leading fintech startup and the foremost insurance provider in the country. The head office of the company is located in Gurugram, India.

CEO: Yashish Dahiya

COO: Sharat Dhall

Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar are the co-founders of the company. They kick-started this venture in 2008. The company has more than 10,000 employees that are currently working.

 Vision & Mission: 

The company aims to make a healthy and well-proctored India. The mission of the company is to build a safety net for more than 250 million households in India.

The primary marketing strategy that is adopted by the company is advertising. It has increased its advertisements on television as well as digital platforms. The company has successfully built a brand name with the help of aggressive advertising.

The company has successfully acquired the trust of its existing customers and constantly gain new customers with their exciting offers. 

The company has partnerships with various reputed brands like Bajaj Allianz, HDFC life, MAX life, PNB Metlife, Reliance General insurance, and many more.


Policy Bazaar is an all-in-all platform for insurance-related services. It offers term life insurance, health insurance, car insurance, 2-wheeler insurance, family health insurance, travel insurance, and many more. The company also has investment opportunities, retirement plans, and child saving plans for the customers.

The customers also have the option to compare between the policies and provide the best suitable policies for the customer. The customers have to pay minimal commission for using the platform and it is cheaper as compared to other insurance companies.

Awards and Recognition

  • Financial Express Best Bank, 2019
  • The Digital Insurer Global Livefest Award
  • IAMAI India Digital Awards, 2018
  • BML Munjal Awards, 2017
  • IDC Insight Award, 2015
  • Moneytech Awards, 2017

Apart from these, the company has bagged various other awards and featured in reputed publications. 


CashKaro is the country’s largest website that provides cashback and coupons. The company has affiliations with more than 1500 shopping websites and provides offers for the customers. The head office of the company is located in Gurugram, India.

CEO: Swati Bhargava

COO: Rohan Bhargava

Rohan Bhargava and Swati Bhargava are the co-founders of the company. It was established in 2013. There are more than 114+ current employees in the company.

 Vision & Mission: 

The vision of the company is to be the easiest savings destination for shoppers. The mission of the company is to offer rewards and coupons to customers. Provide customers deals and help them save money.

The company uses digital marketing strategies to build brand value of the company. It combines useful content to generate leads and improve their branding. The company focuses on individual strategy every month to maintain the aura of the company on social media platforms.

The company has been featured in many reputed publications for its qualitative services. Some of these publications are YourStory, Hindustan Times, Fortune, The Times of India, Economic Times, Business Lines, Navbharat Times, Business Insider, and Forbes.

The company has successfully maintained a huge customer base. There are around 2 million registered users. It has partnered with more than 1500 companies.

Some of the reputed brand partners are Acer, Bata, Adidas, Canon, Dell, Dettol, Engage, Fasttrack, Garnier, Godrej, HP, Horlicks, LG, Nestle, Nike, One plus, Panasonic, Samsung, and many more.


Another Indian fintech startup that provides user-friendly online payment services. The platform ensures secure payments and users can easily complete their payments online. The company also provides rewards every time you use its platform for making online payments.

The company has affiliations with more than 1500 companies and provides coupons for companies like Zomato, Swiggy, Faasos, Dominos, Pizza hut, Sulekha, Urban clap, and many more.



MoneyTap provides you your credit line and can be used anywhere and anytime. It has partnerships with many reputed banks. The head office of the company is located in Bengaluru.

CEO: Bala Parthasarathy

COO: Anuj Kacker

Bala Parthasarathy and Anuj Kacker are the co-founders of the company. They kickstarted the company in 2015. The number of employees in the company is 272+. 

Vision & Mission: 

The company aims to increase its customer base and provide customer satisfaction. The mission of the company is to change the way of money lending. It aims to ease the process of taking loans for the customers.

One of the primary aims of the company is to increase its website traffic and widen the reach of the company. Hitarth Saini, the marketing head of the company, focuses on social media marketing and content marketing to improve brand awareness. The company also uses advanced SEO strategies to improve the ranking of the pages.

The company has more than 30,000 registered customers from 14 cities in India. The company has affiliations with many reputed banks and it is trusted by its customers.

The company has featured in many reputed publications like Business Line, Live Mint, CIOL, Financial Express, BW Disrupt, YourStory, Founder Thesis, Money Control, Times Now, and Inc 42.

Some of the reputed brand partners of the company are HDB Financial services, Credit Saison India, DMI Finance, Fullerton India, InCred, RBL Bank, Tap Start, Apollo, Acko, and India first.


MoneyTap as the name suggests provides online lending services in just a few taps. It eases out the complex process of taking loans. The customer can get approved for a credit line of up to Rs 5 lakh online. This can be repaid in convenient EMI tenures of up to 36 months.

The company also provides a unique feature that makes it different from other similar fintech companies. The customer needs to pay the interest only on the amount that is used by him/her. Along with this, the entire procedure of money lending is safe and easy.

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