0Digital marketing, just like any other form of marketing, is all about promoting products, building brands, developing leads, and engaging your customers. The difference is digital marketing takes place online. Digital marketing is also known as internet marketing, e-productivity, e-commerce, interactive marketing, and e-marketing. Digital marketing integrates people, processes, and technology.
Digital Marketing Key Characteristics
No matter what media we are using, there are some fundamental rules we need to follow:
- Build a quality website that is engaging and responsive.
- Have a strong social presence that encourages customers to offer feedback.
- Display timely and relevant content that provides the key information your customers need.
- Create compelling visuals that stay in the customers' minds long after they've moved on.
And here's a biggie:
- Don't annoy the customers! Don't make your marketing activities so invasive that they actually turn customers away!
Creating a Marketing Funnel
A marketing funnel provides a clear path for the customer to follow from the first time they become aware your product exists all the way to their eventual purchase. Make sure that at every step the customer can clearly see where to go next.
Creating a call to action
A call to action is a request for contact information
What you learn
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Social Media Marketing
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Search Engine Optimization
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Web Analytics
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Email Marketing
- Website optimization
- Inbound Marketing
