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Google AdWords or Google Analytics training is suited for individuals who are interested in gaining in-depth knowledge in paid search engine marketing practices. This training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign.
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Google AdWords or Google Analytics course mainly focuses on the top 3 search engines: Google, Yahoo and Bing (MSN). This training program will cover all the practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimisation.
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Google AdWords or Google Analytics course will help you to Assess various options available in paid search marketing.
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Structure your Pay Per Click campaigns targeting your niche.
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Choosing your target keywords using software or online tools.
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Create & optimise Google AdWords campaigns.
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Set up advanced strategies in Google AdWords.
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Landing page optimisation to maximise revenues.
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Assess cost effectiveness of your Pay Per Click campaigns.
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Create effective Pay Per Click ads INTRODUCTION: What is Pay Per Click (PPC).
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History of PPC Online vs Offline Marketing How does PPC work.
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What is Keyword Research?
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Importance of targeted keywords Keywords popularity & Search Volume, What is bidding?
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How to increase position on search?
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Importance of bidding techniques Difference in SEO & PPC keywords Selecting targeted/related keywords Categorising keywords in Ad Groups What is Quality Score.
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Bid Management Competitive Analysis for bidding Researching for PPC keywords Analysing competition keywords PPC keywords tools and resources Effect of Quality Score on bidding.
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User Defined bids and Automatic Bids Setting up PPC campaign: Google Adwords account structure language targeting budget management using multiple account PPC campaign structure device targeting ROI management using My Client Center (MCC) location targeting campaign management conversion t.racking
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Creating Ads and PPC tools: Create effective Ads example of effective ads ad group monitoring Google Adwords editor measurement of title, description URL features of ads Google Adwords tool, Ad copy testing, Ad Group creation.
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What is Landing Page? Optimising your landing pages, Competitors Website Analysis, Ad group performance reports, day parts reports, device report Ads versus landing page, increasing conversion rates, campaign performance reports, Ads performance reports, traffic reports, important of landing page using ‘Calls to Action’, keywords performance reports, Ads performance reports, Geographic Report.
