What metrics are used in search engine marketing?

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Hi, I am pursuing MBA 1st Year. I want to learn Digital Marketing. Is it right for career growth, or should I choose to learn some other technologies? If yes, please give me your suggestions that help me to get a JOB in the IT Sector.
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Start taking freelancing classes initially to have some experience before getting into professional training of Digital Marketing.
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For getting deep knowledge of search engine you have to do Practical training for that means you have to run different campaign on different platform for different industry clients then you are able to get full and deep knowledge of sem.
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