0The days gone people got about your products or services came from you and consisted of only what you wanted them to know. People's can access information any time and any place they want it by digital media.Its an ever-growing source of social interaction,entertainment, news, and shopping.Peoples now exposed not just to what your company says about your brand, but what the media, friends, relatives, etc., are saying as well.And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs.
Need to keep a strong relationships with customer
It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them. Because “Satisfied customer is the best source of advertisement” . You need to contact them by web, social media, mobile, direct mail,etc.Many times companies don't know digital strategy or don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building relationships with existing ones. Then they don't achieve the goals.
