Learn Search Engine Marketing (SEM) Training with Free Lessons & Tips

Is there any single day that you don’t use Google for searching information, shopping and emailing? You know the answer better. People love Google because it shows absolute relevant results and everyone is working tirelessly to be on the top of search engine result pages. Who so ever is on top is getting business and hence making high return on investment.

Google patented algorithm work in a way that it protects not only customers by aligning best results but also advertisers who spend their money on Google Ads (a pay per click platform where advertisers bids for keywords to show up on above SEO or organic search results).

Now if you want to be top on SERP’s (search engine result pages) you need to have sound knowledge of SEO (search engine optimization) but results are highly lucrative and worth learning.
This new age but not so old digital marketing technique is helping professional achieving high pay packages in leading digital marketing MNC’s across India.

Now if you are thinking to become a digital marketing expert, you must be aware of the following things first: -

1. Digital marketing enables you to be skilled and competitive professional by latest techniques like SEO, PPC (pay per click marketing) or SEM (search engine marketing, SMO (social media optimization), content marketing & blogging. Using these you can generate business leads for yourself and for your clients.
2. Whenever you are searching a digital marketing institute you must look for trainer profile; i.e. how much experience does he have? Take a demo session to get insights about how you can upgrade your skills or knowledge in fast growing industry. For example here is a trainer profile you can refer www.linkedin.com/in/sanjaybishtdigitalmarketingtrainerYou can also work as freelancer and earn from working on clients projects (Indian & overseas). There are number of website from which you can get freelancing work for eg. www.upwork.com & www.freelancer.com
3. After getting trained one can start managing Google Ads campaigns for client (https://ads.google.com/intl/en_IN/home/) Adzentrix digital marketing training institute at Rohini has trained 25000+ students on pay per click campaigns. Most of the students have been placed in companies like Accenture, Sapient, Bajaj Finance & Samsung
4. Since 2018 it has seen professionals are more likely start their own online business and earning in millions. They not only earn but also got success in establishing themselves as brand.
5. Industrial development corporation predicts that by the end of 2020, the digital marketing industry will be worth over $155 billion! and more than 2.5 millions jobs are getting accumulated in the market. Currently there is high shortage of skilled digital marketing professional in the industry.
6. People who have got digital marketing training in early 2017 are continue to grow and rise their online business ventures to new horizon. Most of the successful entrepreneurs who started their online business are in their early 20’s.
7. Did you ever noticed that company’s and influencers have strong digital footprint over Internet; they have strong online reputation that’s why they enjoy followers in million along with thousand of reviews which brings more customers for them. So by getting digital marketing certification you will be in position to manage online reputation for yourself and for your clients. High online reputation means you have higher chances of getting hired my top employers not only in Delhi-NCR but also in overseas.

So be prepare to enter into most demanding industry & fulfill your professional goals. Also you can contact our rohini based digital marketing institute or can get number through urbanpro.com

SEO stands for Search Engine Optimization; called as SEO. When anyone searches for a particular topic in the search engine, then the search engine provides some results in the form of pages. As Digital Marketers, We will optimize the search engine and its results to show our website or client website on the first page of the search results.
The main goal of any marketer or any site will be his website.And the product should be on the top in any search engine results to have more business and profits. To achieve it as Digital Marketers, We will follow some methods to bring the results to the top. This is not a simple process that anyone can do and submit to the search engines. There are some rules and regulations that are levied by the search engines that are to be strictly followed by each and everyone to achieve the best position in the search results. By imposing these rules, search engines make sure that correct and accurate information is shown to the users that come to visit their search engines.
What are the methods that followed?
The work we do is mainly divided into two: On-Page Optimization and Off-Page Optimization. Here On-Page refers to the optimization techniques that are done on the website page that is shown to the users. And the Off-Page refers to the backend work that is done to satisfy the search engine rules and regulations. The On-Page consists of maintaining the proper header tags, Meta tags such as Meta description, Meta keywords, Meta Titles, Robots Meta tags, ALT Text, Canonical Tags. Meta tags offer more details about your site to search engines and the people who visit your site so that your website can stand out in the search results. Search Engines will give more importance to the sites that offer good user experience and sites which satisfies user’s queries. As said, Off-Page will consist of the work that is done backend to satisfy search engine rules and also to increase the position of the site in search results. This will include gaining Backlinks from the trusted sites, Social Media Optimization for promoting the sites in different social media.
Why is SEO helpful?
SEO helps in bringing more business. For example, if you are a photographer and you have a site where you sell photos that can help various people in various ways. You designed the site with good user experience, and you are waiting to target the right kind of people to make your site popular. What will you do now? Here comes SEO into action. If you learn the ways to promote your site through SEO, then your work is half completed. With the help of right techniques in SEO, you will find your audience or visitors come to your site instead of you going into the public in Traditional way of Marketing.
First of all, the On-Page work is taken care by following all the right On-Page Optimization techniques and then you will jump into the Off-Page techniques. With these techniques going hand in hand and with rich user experience and with the right amount of content, you have hit the bull’s eye.

Last year I got a chance to work with an eCommerce company. Their main focus was to sell firecrackers online for special occasions.

To drive the traffic beside social media traffic, their main goal was to drive traffic from Google. When I get accessed to the AdWords account here what I found:

Three hundred sixty-seven total keywords placed under one campaign. The average CPC was $1.17, and the conversion rate was 2.4%. The average per product they made a net profit of $22 (without deducting the advertisement cost).

When I calculate the monthly income, I was shocked:

They were spending $5,000 per month on AdWords every month. Estimated clicks from that money spent are 4273 clicks, which is approximately 4300 clicks.

Now, if we consider a 2.4% conversion rate, then on average the site was creating 103 sales. An approximate of 105 sales per month.

Per month they were generating profit (without deducting the ads spend) approximate $2,310 per month estimated $2350.

So, over ($5000 - $2350) = $2650 net loss.

Now, when I analyzed the account in detailed here where are a few main issues found: 

• The keywords are broad matched and no negative keywords placed.
• Just 10 keywords were driving more than 80% of the traffic.
• The campaign is not structured in different ad groups, not dedicated landing pages as per the specific keywords.
• No AB testing placed.
• The landing pages are not responsive to all the devices. Although traffic was coming from mobile devices.
• The landing pages were presented properly with clear call-to-action, value proposition.
• Generic keywords are targeted. I need to have detailed keywords research.

And several other issues.

After a through AdWords account audit, creating new ads, changing landing pages, creating new designs and monitor the whole campaign for a month the result becomes as follows:

CPC: CPC reduced from $1.17 to $0.69.

CR: Improved from 2.4% to 5.2%.

Total budget: $4000

Total traffic: 5800

Total sale: 302

Total Profit (excluding ads cost - $22 per sale):  $6,644

So, Net real profit: $6644 - $4000 = $2,644 per month

Although: We reduced the budget from $5000 to $4000 per month and allocate $1,000 to focus on remarketing budget. For long term remarketing budget will be increased and generate long term returning profits.

So, be careful using AdWords. Users behavior is changing, competition is changing to create a strategy as per your need. Remember,

"Changing rules for changing needs & unchanging rules for unchanging needs"

Over to you

How are you managing your AdWords Account?

I am not from Hyderabad but i would like share few things to make digital marketing institute search and selection easy and fact.

Follow following steps to select your dream digital marketing institute in your city ( for offline classroom courses)

Step:1 Search on Google and Urbanpro " Digital Marketing Courses in "City Name"

Step:2 Read about fee, course content, past student's feedbacks and other key elements such as trainers history and Job assistance.

Step:3 Call selected final 3-4 institutes and fix free demo class ( if not providing Free demo class then ask for it)

Step:4 After joining demo class i hope you will know which one is right digital marketing institute to join.

I hope it works for you.

Please let me know if you have any dilemma regarding digital markeitng courses and topics.

Sunil Pratap Singh

Trainer @ Marketer Academy Ghaziabad UP

What is a DM Tutorial

• Digital Marketing Tutorial can be understood as a well-customized Digital Marketing & Analytics training program that helps professionals, entrepreneurs and corporations learn all the components of Digital Marketing to their advantages.
• Online Digital Marketing training programs are run by Google & Microsoft certified trainers that not only enlightens you about DM but also empower you run DM campaigns that are as per market trend and result driven.
• Digital Marketing helps DM professionals learn DM skills that are pertinent to industry and hence helps them enjoy better DM career opportunities.

Digital Marketing Tutorial incorporates different components and you can enroll for those as per your specific requirements.  

Components of a Digital Marketing Tutorial 

1. SEO Tutorial

SEO  Tutorial

Through SEO course, you can learn how to get traffic from the free, paid, editorial, organic, or natural search result pages of the search engines.

SEO is the name given to the practices that endeavors to enhance search engine rankings of websites and WebPages. SEO incorporates practices that may target all kinds of searches including local search, organic search, image search, news search and video search engines. By utilizing a sound SEO methodology, you will enable your site to position higher in SERPs in the buying process or when prospects search for something related to your site.

What SEO Tutorial includes

1. History of Search & Introduction to SEO
2. On page best practices
3. keyword research and competitive analysis
4. SEO friendly design and architecture
5. Technical website optimization
6. Link building
7. Social, local, Mobile (SoLoMo) SEO strategies
8. SEO site audit
9. Algorithm updates
10. SEO Tracking
11. The Future of SEO
12. SEO Career paths

2. Social Media Marketing Tutorial

Social Media Marketing Tutorial

The booming prevalence of Social networks has turned Social Media Marketing into word-of-mouth marketing, which is must to ensure the effective online branding of E-businesses.

Motivating individuals to interact with you online in the social field helps you spread the news about what your business stands for, and how it is different from your competitors. According to most of the Digital Marketing Tutorial PDFs, a digital marketing strategy that adeptly integrates its Social Media Marketing with SEO guarantees better online presence for the business.

• Officially, SMO and SEO belong to two different teams, yet Social Media Advertisers should be more educated on the SEO strategist’s motivation, so that the SEO technique can run as an inseparable unit with brand promotion on social networks.
• SEO strategists too need to know how to function with Social Media Advertisers keeping in mind the end goal to get the social signs it needs to ensure their organization positions high in online searches.

Learn How to start social media marketing

1. Choose your social network
2. Fill your profile details accurately, making sure to stack in your keywords
3. Find your social voice and tone
4. Pick your posting technique – how regularly, when, and what sort of substance
5. Analyze and test your social media strategy and outcomes
6. Automate and engage audiences

Optimizing your social media marketing campaign for mobiles and emphasizing on human experiences are another important tips included in SMM tutorial.

What Social media marketing tutorial includes-

1. Why care about Social Media
2. Demystifying community building on Facebook
3. Creating Social media marketing strategy
4. Using Social media for B2B Lead generation and personal branding
5. Measuring ROI of Social media campaigns 

3. Content Marketing Tutorial

Content Marketing Tutorial

Content marketing focuses on making and promoting important, applicable, and steady content to draw in and retain your target audiences. Content, as an important type of digital marketing practice, influences prospects, drives traffic, ensures conversions and boost sales. 

Different channels covered in Content Marketing Tutorial are-

• Blogs
• Online journals
• Podcasts
• Social Media Sites
• Video
• Article Sites, etc.

Content Marketing Tutorial Goals-

Content is one of the most important factors that play most significant role in all digital marketing strategies and some of the content marketing goals are

• Brand awareness
• Engagement
• Lead generation
• Lead nurturing
• Sales
• Customer evangelism
• Customer retention and loyalty
• Up-selling and cross-selling, etc.

Along with these content marketing goals, there can be goals of your audiences that the tutorial will help you learn how to identify before creating content for them. 

Learn how to start content marketing-

1. First, you need to know the reason behind starting content marketing, as realizing reason and intention behind a content marketing campaign is critical for its success.
2. Then, you need to pay heed upon clients and prospects you need. Know how your prospects “act”, what they need, and how they will utilize your content.
3. Now, it is the right time to organize your content and look at the best content channels and related formats. You need to know the diverse content formats and channels your target people utilize.
4. You need to ensure that your content is engaging. It is important to align your content as per the sorts of channels you think that it will be best gotten by your audiences.
5. Now, it is the right time to ensure that the content is found and consumed. Do promotion and involve in engaging your audience.
6. You need to attempt diverse sorts of content, check analytics, and continuously adapt as per the latest trends.
7. Finally, you need to test and measure the success of your content marketing and optimize it consistently.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”– Amrita Sahasrabudhe, Strategic Marketing Leader 

4. Email Marketing Tutorial

Email Marketing Tutorial

In its broadest sense, Email marketing incorporates each email sent to a customer or potential customer. Email marketing typically includes utilizing email to ask for business, send ads, or request deals.

Any email correspondence can be considered as email marketing on the off chance that it ensures brand recognition and trust building. Email marketing tutorial helps you learn how to keep up an email list that has been segmented as per a few variables including spending habits, response time, user’s likes and dislikes, etc. Some of the most useful email-marketing tools are MailChimp, Constant Contact, and My Emma.

Channels of Email Marketing covered in Email Marketing Tutorial-

1. Email newsletter
2. Dedicated Emails
3. Digests
4. Sponsorship Emails
5. Lead Nurturing
6. Transactional Emails

Email Marketing Tutorial Syllabus-

• How to ensure deliverability of your emails
• How to create effective Email Content
• Learn to acquire customers using Email Marketing
• Effectively using creative in Email communication
• Nurturing and automation
• Resources to situational analysis and progressive updates 

5. Mobile Marketing Tutorial

Mobile Marketing Tutorial

According to best Digital Marketing Tutorials, in this Smartphone era, mobile marketing is one of the most conversion oriented marketing channels. It lets you target customers with personalized, time and location sensitive promotions that advertize your products and services. 

Mobile Marketing Tutorial covers-

• SMS messaging (text messaging), which is one of the most common mobile marketing delivery channels. Know here how to do SMS marketing.
• Search engine marketing that comes second and display-based campaigns that come third as top SMS marketing channels.
• Location-based Service (LBS), which helps you target customers as per their location by sending marketing messages.
• Augmented reality mobile campaigns, which help you promote your business and product through location-specific information that overlays users’ phone display.
• 2D barcodes that scan vertically and horizontally with equal competency and helps you include more information. A mobile user scans the barcodes to access related information.
• GPS messaging, which helps you send location-specific messages that the user automatically picks up when he comes in that geolocation range. 

Learn different ways to Drive Conversions via Mobile Marketing

• Optimize for micro-moments
• Use QR codes to streamline user experience
• Use Hyperlocal marketing
• Use SMS marketing 

6. PPC Digital Marketing Tutorial

read less