Sir, now a day I am working as web developer and I want to see my future in SEM, so what are the responsibilities in SEM and what are the skills required for that?

I have a lot of experience in training new hires who were interested in SEM but had little to no experience in the field. I have been in interviews where people state they “have an analytical mindset,” which is great if you understand what that actually means. I would suggest that there are 5 basic skills and traits that are must-haves when it comes to diving into the world of SEM – whether you have career experience and are looking to switch industries or are fresh out of college and looking to get in the door. 1) You Use Reasoning to Deliver Results 2) You’re an Excel Maven (or Can Learn it at Warp Speed) 3) You Strive for Constant Improvement 4) You’re a Strong Communicator 5) Ability to adapt and change in a constantly evolving field read less

As you are a web developer, then it will be easier for you to go for SEM because understanding of website's structure and it's objectives will guide you to know the requirement of Digital Marketing and once you know the value you are eligible to dive into this course. Only thing you need is "Interest". If you have that, you can be better than anyone. I would like to suggest you to create a new gmail ID and go for Google Digital Marketing Course, which is free. https://www.google.com/onlinechallenge/dmc/ Then, go for adwords course and pass the exam. If you get a good & enough score, which is 80% minimum. Then you'll get AdWords Certification by Google. Also don't forget to discover GOMC(Google Online Marketing Challenge). P.S: You need to create a Google Partners Profile for getting the certifications. And everything mentioned above is FREE. Google doesn't charge for anything. That's it. With your whole hearted interest & hard work you'll be Google certified AdWords Professional and ready to work for SEM/PPC projects. read less

Prime aim is to get more traffic to the website or Mobile App via internet. SEM is a way to get that done. You will have to become familiar with Google AdWords, Campaign Setup, AdGroup and Keywords Setup, Adwords bidding, Ad Formats and Guidelines, Ad Extensions, Conversion Tracking, Mobile Marketing, Video Marketing, Shopping Campaign etc., Please let me know if any questions. Thank you read less

SEM : Search Engine Marketing SEM = SEO ( Search Engine Optimization ) + PPC ( Google Ads Skills) When it comes to both of Pratices You need Website ( not in some type of ads such as call only ads). Having developement skills can help you to do SEO in matter way because when it comes to technical SEO you can do it better than non technical person ( faster than others) and you can design better landing page for PPC ads to maximize results. Only Understing of Internet REQUIREs for SEM read less