0Digital Marketing Training
Course Content:
- Introduction to Digital Marketing
- Traditional Marketing Vs Digital Marketing
- Emergence of Digital Marketing
- Impact of Digital Technologies, Social Media & Analytics in Marketing
- Importance of Digital Marketing in lead generation
- Inbound Marketing
- B2C Marketing
- B2B Marketing
- Website Planning & Content Strategy
- Introduction to Websites
- Domain registration
- Website Hosting Basics
- Types of Websites
- One Page Website
- Static Website
- Dynamic Website
- Portals
- Open Source Content Management System
- WordPress
- Blogger
- Plug-in & Widget Customization
- Content Planning & Structure
- Content Strategy in Websites
- Importance of Blog in Content marketing
- Importance of Case Studies
- Search Engine Optimization
- Introduction to Search Engines
- Principle of Search Engine
- On page Optimization
- Robots.txt
- Meta Tags
- Image Tags
- Internal Linking & HTML Sitemaps
- XML Sitemaps
- Off Page Optimization
- Directory & Articles Submissions
- Link Building Strategies
- Article & Social bookmarking
- Google Business Maps
- Keyword Research
- Google Sandbox
- Google Algorithm
- Panda, Penguin, Hummingbird & Mobilegeddon
- Rich Snippets
- Google Page Rank
- Alexa Rank
- Moz Rank
- Black Hat SEO
- Grey Hat SEO
- White Hat SEO
- Google Webmaster Tools / Google Search Console
- Search Console Reports
- Social Media Marketing
- Introduction to Social Media
- History of Social Media
- Content Strategy in Social Media
- Social Media Content Calendar
- Facebook Marketing
- Twitter Marketing
- LinkedIn Marketing
- Slideshare
- Facebook Paid Campaigns
- Facebook Pixel
- Facebook Remarketing
- Twitter Paid Campaigns
- Twitter Remarketing
- Digital Analytics
- Introduction to Analytics
- Search Analytics
- Social Analytics
- Web analytics
- Google Analytics
- Stat Counter
- Email Marketing
- Introduction to Email Marketing
- Mailchimp
- Creation of Email Lists
- Creation of Email Templates
- Email Blasting
- Email Marketing Analytics & Reports
- Pay Per Click
- Introduction to Pay Per Click
- Google Adwords
- Keyword Planner
- Search Network Campaign
- Customization of MCPC, Daily Budget & Ad Scheduler
- Ad Extensions & Customization
- Display Network Campaign
- Interests
- Topics
- Placements
- Targeting Demography
- Video campaigns
- Creation of Audience lists
- Remarketing
