0If one has to pick up one factor that relates to all types of marketing, it’s mobile. Mobile has become the most important marketing factor that impacts web development, content creation, design, user experience, and promotion. Look at the following points to learn why mobile matters.
-Each month, 8-10 million Indians connect to the Internet for the first time, mostly on mobile. – Vineet Taneja, CEO, MicroMax
-If you want to be a marketer today, you have to embrace mobile. No mobile, no marketing. – Tushar Vyas, GroupM
-Marketers need to look beyond tactical to strategic benefits of mobile marketing. – Prabhvir Sahmey, Google Doubleclick
-Mobile marketers need to look at technology as investment in the future, not just as spend. – Noor Warsia, Digital Markets Asia
