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Digital Marketing vs Data Science: Which has a more fruitful career?

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Bioinformatician with 4+ years Experience in Science and Programming Subjects

There's no direct relation between Digital Marketing and Data Science. Let's make a comparison of 2 aspects: 1. ROLE Digital Marketing: It is a process of using online social media platforms like LinkedIn, Facebook, Instagram and other platforms, including but not limited to search engines (Ex. Google),... read more

There's no direct relation between Digital Marketing and Data Science. Let's make a comparison of 2 aspects:

1. ROLE

Digital Marketing:

It is a process of using online social media platforms like LinkedIn, Facebook, Instagram and other platforms, including but not limited to search engines (Ex. Google), YouTube, apps, websites and blogs to find prospective customers. You don't have to write code to make marketing models; you need to design things and find ways to reach the right audience.

 

Data Science:

Skipping the definitions already discussed all over the internet. In Data Science, we work with data visualisation. Say you reached the customers via digital marketing. You got the data like how many customers bought your product, how many showed interest, how many revisited your product page, what customers bought along with your primary product, and so on. Analysing this data and creating a model to maximise purchase/sales is one of the roles of a Data Scientist. Like when a product is recommended to you on Amazon, it is because of the model designed by data scientists. Whereas the poster of the latest phone you see is one the role by digital marketing, choosing the right colours, layouts, etc.

 

A very similar role coming from digital marketing to data science would be a marketing analyst. Digital Marketing requires no to very little knowledge of programming; Marketing Analyst involves knowledge of a few technologies. In contrast, Data Scientist requires knowledge of programming, including data mining, data analysis, data visualisation and predictive modelling using ML/AI.

 

2. CAREER

With the growing rate of online engagement and recent lockdown due to COVID, everything is shifting to virtual platforms. This is beneficial for both Digital Marketing and Data Science careers. More customers engaging online so more jobs in digital marketing as online competition will increase in businesses. Increase in requirement of image and video graphics for promotions, email marketing, content creation and other promotional strategies.

   

 

An increase in the above will generate large amounts of data, both on how these strategies perform. Moreover, how are customers interacting directly and indirectly? This data needs to be analysed by data scientists. Thus, creating a large number of jobs in data science. Digital Marketing and Data Science are going hand-in-hand in the aspect of career opportunities. One acts as a front-end, and the other is a back-end.

To conclude, both have plenty of jobs in the market if you have the appropriate skill set. I am not sharing statistics of jobs right now but will find all charts leading to an upward trend. If you search, focus on examining your capabilities and interest when choosing a career, not just based on the salary amount. If you have interest, you can perform better in your field and get a high-salary job in the same.

All images are sourced from google.

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Business Intelligence Professional Experienced In Tableau , Excel and SQL for 3 years

Both have their ups and downs; both are an excellent field. If you are more inclined and good with maths, stats, data science would be an ideal career.
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Digital Marketing expert

Every career is fruitful in itself. Ambani is successful because he has excellent business management skills. Sachin is a great player because he has great playing skills, so it depends on how many capabilities one has and how intrested he is in a particular work. Every person has a different approach... read more

Every career is fruitful in itself. Ambani is successful because he has excellent business management skills. Sachin is a great player because he has great playing skills, so it depends on how many capabilities one has and how intrested he is in a particular work. Every person has a different approach to things.

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It would have become clear to you that there is no direct relation between digital marketing and data science – however, learning and working for some time in the digital marketing field would provide you a lot of indirect benefits that could allow you to take a leap in your career and be a Data... read more

It would have become clear to you that there is no direct relation between digital marketing and data science – however, learning and working for some time in the digital marketing field would provide you a lot of indirect benefits that could allow you to take a leap in your career and be a Data Scientist – if that’s what you aspire to be.

So, if you wish to be a Data Scientist, deemed as the hottest career option of 21 st century, digital marketing can be a great first step owing to all the indirect advantages it provides in building up your skills and character.

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Career! It will depend on whether you want to do a job or business or freelancing! If you go for Digital marketing, you have all the career option opened, where you can start with minimum effort & minimum investments. If you opt for Data science, most preferably, you will choose a job. I think now... read more

Career! It will depend on whether you want to do a job or business or freelancing! If you go for Digital marketing, you have all the career option opened, where you can start with minimum effort & minimum investments. If you opt for Data science, most preferably, you will choose a job. I think now you can compare both situations to opt got the right career.

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Experienced IT Trainer, Academic Associate, IT Enthusiast

Dear Ranjit, they both are altogether two different career options. Digital Marketing is all about market your product or service over the Internet using other social media platforms. If you talk about Data Science, it's a vast field in which we talk about Data Extraction, Visualization, Prediction,... read more

Dear Ranjit, they both are altogether two different career options. Digital Marketing is all about market your product or service over the Internet using other social media platforms.

If you talk about Data Science, it's a vast field in which we talk about Data Extraction, Visualization, Prediction, Analytics etc. It required little knowledge of programming and IT.

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Machine Learning Engineer / Data Scientist

Data science has a more fruitful career; it is the most interesting field for research or development. And it can be helpful for non-engineering background members too.
Comments

In Digital Marketing marketing, you can have a fruitful career rather than Data Science. But gather proper knowledge or undergo appropriate training before entering into the field.
Comments

If a person is good at analytical and logical subjects, it is better to opt for Data science. If a person is good at Business and Marketing, it is better to opt for digital marketing.
Comments

Trainer

Data science has the most fruitful career.
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