Describe the concept of click fraud in digital advertising.

What is Digital Marketing?

In simple terms, Digital Marketing refers to the use of digital devices to market your products or services. Thus, Digital Marketing is a form of marketing that makes use of electronic or digital devices like computer and internet, smartphones, tablets, digital voice recording, mobile apps, web banner ads, etc to engage...

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What is Web Analytics?

Web Analytics is a process of measuring and analyzing web traffic that a particular website receives. It is a very useful way of collecting, measuring, analyzing and finally reporting the web traffic information in order to get useful insights, increase visitors, and take effective decisions based on these metrics. For...

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8 Essential Skills of a Digital Marketer

What is Digital Marketing? Digital Marketing is the medium of marketing done through electronic devices - Mobiles, Tablets, Computers, Game Consoles and more. It also applies to utilizing platforms and technologies such as e-mail, apps, and social networks. With multiple benefits and higher ROI, increasing number of businesses...

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What is Email Marketing?

In today’s digital world, we assume that anyone can write an email. Isn’t it? We all send and receive quite a few emails every day. However, to your surprise, even today, very few professionals know how to compose emails effectively. Yes, writing an email is an art in itself and requires a certain degree of creativity,...

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