Learn Digital Marketing Training from the Best Tutors

  • Affordable fees
  • 1-1 or Group class
  • Flexible Timings
  • Verified Tutors

Search in

Why do we need to understand how Search Engine works ?

Rakesh Chandra
16/03/2019 0 0


Why do we need to understand how Search Engine works ? 

By understanding how the search engine exactly works, we can optimize our web pages to make sure they are visible when a user searches for the related content. We can therefore analyse the required keywords and use them where the search engine looks in the web pages. By learning this technique we can not only get a business online but also make a business readily visible or listed in one of the Search Engine’s top results.

History: -

Archie, the first Search Engine ever discovered in the history of mankind (1990). It was the first search program but the fault with it was, it could give up a search result but it couldn’t identify what’s inside the web pages i.e the content of the web pages. Due to this, the search engine was not able to categorize the web pages

Then came along the most advanced Search Engine’s like Google,Yahoo, Bing and ask. These search engines are a bunch of most efficient and sophisticated computer programs.

Now,if we look into how does a search engine reacts whenever the user searches something. Whenever there is a query, the search engine compares it with all the web pages available and provide the user with the best search results. The search engines usually publishes or refers:-

  • Local business listings
  • Items/Products for sale
  • Images, videos and other content

Now, let’s look into how does Search Engine actually works?

The Search Engine adopt three Different techniques, includes:-

1.Crawling: -

The term crawling refers to examining the content. Search Engines crawl all the web pages available to search the related content web pages images and videos and provide the best search results.

Search Engine uses some unique set of program called robots which are usually referred as crawlers or spiders. These spiders crawl up to all web pages and keep on searching for the related content but never stops crawling from page to page.

 The term indexing refers to categorizing of every piece of content.A Huge number of search results are provided by the bots or crawlers, here indexing helps differentiate few important pages from all those results using the description available from those web pages. This kind of technique helps the search engine in finding the original content and also avoids duplicated web pages in the display.

3. Ranking:
 The results from the Index are arranged according to the Ranking of these web pages. This techniques helps the search engine denote which content is more useful to the user. The sole objective of ranking is to provide the user with whatever is looking for.

Ranking of the search results or the web pages are done according to: -

  • Uniqueness of the content
  • Quality of the content
  • unique Words used

From the above, we are clear that when a user searches something on a search engine, the search engine looks into the index which is arranged according to the ranking. The index is therefore generated by filtering the results which are given by the crawling or spider bots.

Now getting into how search engine understand the web pages. When a user visit a random web page he can show the content of the webpage, the images available, the videos,etc where as when a search engine is it says to search engine can not only observe the content, images and videos of the page but also the code of the webpage i.e the html code(or other). So the user can edit the html code to optimize the webpage. Those who are not good with HTML can opt for tools that helps us to edit HTML code which is known as CMS(Content Management System). Many websites can be edited using CMS.

Few factors in the code that contributes to the visibility of the page in the search engine results:-

1. Page title:
 The title of a web page must be exactly representing the content of the entire page. Every website has few pages and each page must have a unique and specific title. This title column in the code help search engine understand and generate the search results.

  HTML Reference 

2. Page text:— Every webpage has its own description and several words are used to describe a web page. To optimize search results, the webpage must have the alternative texts/words, which are used by the customers to describe our product/service. Analyse the words which are used by the customer to describe a specific product and replace these keywords with the existing boards in a web page this will help you drive more attention of the search engine to your web page.

 The content of the document……

3. Images:
 Search engines don’t actually recognize the images just as we do. So, day of the code behind the images in street. Here, we must help the search engine understand the image. We can do this by giving a descriptive name to the image, which describes what’s exactly in the image.


Spectacular Mountain



Using the Alt-tab:
 The Alt-Tag is used to read out the description. This tag is specifically used in a software which is used by the visually impaired this software read up the images for those who cannot see. It is also applicable in browser that doesn’t support displaying of images. This can also be edited using the CMS. The content management system provides the user with an option for the Alt tag.


Final conclusion in optimizing a web page: -

1. Using descriptive and unique titles for a page.

2. Using descriptive names for the images in a web page.

The search engine mostly opts for: -

  • Content
  • Coding
  • Descriptive words
  • Alternative texts
  • Optimal visibility
0 Dislike
Follow 2

Please Enter a comment


Other Lessons for You

How To Increase Facebook Page Reach Up To 100K Without Paying Anything
Facebook is one of the most dynamic mediums for communication today. Apart from being a social media platform it has also grown up to become a giant platform for flourishing businesses. It is the largest...

Things you should take care of while optimizing your YELP Profile & Page.
➡️ Claim Your Business if It Is already listed on Yelp➡️ Fill in as much information as possible➡️ Make your Yelp Profile more Vibrant with Pictures➡️ Include keywords that are specific to your business➡️...

How to Get Clients in Digital Marketing?
There are multiple ways to get clients for Digital Marketing: Create your own website and rank higher in the search engine for your services keywords Run a small amount of advertisements on Social...

7 Reasons Why Quora Must Be In Digital Marketing Strategy
Quora is not the first word that comes to mind when we think of ways to brand your site business. It is not unexplored, but it can be termed as unknown to be beneficial. Quora is an app where you can ask...

How do I improved our business using SEO trends?
Improved our business using SEO When you start a business, first of all you need a website to enhance your detail. SEO plays important role for growing any kind of business through website. SEO helps...

Looking for Digital Marketing Training Classes?

The best tutors for Digital Marketing Training Classes are on UrbanPro

  • Select the best Tutor
  • Book & Attend a Free Demo
  • Pay and start Learning

Learn Digital Marketing Training with the Best Tutors

The best Tutors for Digital Marketing Training Classes are on UrbanPro

This website uses cookies

We use cookies to improve user experience. Choose what cookies you allow us to use. You can read more about our Cookie Policy in our Privacy Policy

Accept All
Decline All

UrbanPro.com is India's largest network of most trusted tutors and institutes. Over 55 lakh students rely on UrbanPro.com, to fulfill their learning requirements across 1,000+ categories. Using UrbanPro.com, parents, and students can compare multiple Tutors and Institutes and choose the one that best suits their requirements. More than 7.5 lakh verified Tutors and Institutes are helping millions of students every day and growing their tutoring business on UrbanPro.com. Whether you are looking for a tutor to learn mathematics, a German language trainer to brush up your German language skills or an institute to upgrade your IT skills, we have got the best selection of Tutors and Training Institutes for you. Read more