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What is Digital Marketing and Why to choose Digital Marketing and it's Classification

Chaithanya Rvs
16/10/2019 0 0

What is Digital Marketing?

In simple terms,Digital Marketing or Online Marketing or Internet Marketing is marketing of products,information through online. In past days people went through traditional marketing,where a product or information about the company went to the public through paper.It might be a Pamphlet, Paper Ad. And with the entry of Radio and Television Ads shifted from Print to Digital Medium. 

This went for ages and with the boom of Internet, Digital Marketing came into picture. When compared to Print and T.V medium Digital Marketing had penetrated easily into people lifes.

Why Choose Digital Marketing?

When compared to print and T.V, Digital Marketing has more reach. With the advent of Social Media platforms like Facebook, Twitter, Instagram, Pinterest it became more easy to do the marketing. Cost of giving ads has also reduced rapidly. This has became the main advantage. Facebook has 1.59 Billion daily active users, Twitter has 126 Million daily active users; Instagram has 800 Million daily active users and this has grabed the people's attention who want to advertise. 

What are the main benefits of Digital Marketing?

  • People can easily get into the Ads with minimum budget.
  • Reach is more when compared to the Traditional Marketing.
  • With low cost advertisers can get high return of investment.
  • We can get each and every information about the Ad like how many seen the Ad, how many have taken action etc.

How Digital Marketing is classified?

Digital Marketing is mainy classified into four categories. 

  1. Search Engine Optimization (SEO).
  2. Pay Per Click Ads (PPC).
  3. Social Media Marketing (SMM).
  4. E-Mail Marketing.

Search Engine Optimization:

Search Engine Optimization is defined as optimizing the search results in any search engine. For example, A & B sells house hold products and if A want to compete with B to increase the sales then A has to optimize his website where he will rank better position than A. In result, B will get more profits and also business. This should be done correctly by following the rules of search engines otherwise the site will be penalized. This method will be absolutely free and required some efforts for the results. 

Pay Per Click Ads:

This is also related to the search engine positions but applicable to the business who wants quick profits and brand awareness. When SEO is applied, results will be some what late. But in PPC the results will be shown in no time. This will be a bidding process carried by the search engines for the positions in the search engines. 

Social Media Marketing:

When it comes to social media, people are more active on the social platforms. So reaching them is more easy when compared to SEO and PPC. This is mainly used for the brand awareness and to reach more people in less time. This medium contains both paid marketing and free marketing. 

E-Mail Marketing:

E-Mail marketing mainly helps in keeping the company in touch with the people. With the help of mails, people can send their updates, product lists and offers for their products. It will be mainly useful after the whole marketing is done. This medium is mainly used for generating the leads.

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