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SAP > Learn SAP > What is C4C from SAP?
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What is C4C from SAP?

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SAP C4C, or SAP Cloud for Customer, is a cloud-based customer relationship management (CRM) solution developed by SAP. It’s designed to help businesses manage their sales, customer service, and marketing activities efficiently, with a focus on enhancing customer relationships. The platform operates as...
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SAP C4C, or SAP Cloud for Customer, is a cloud-based customer relationship management (CRM) solution developed by SAP. It’s designed to help businesses manage their sales, customer service, and marketing activities efficiently, with a focus on enhancing customer relationships. The platform operates as a Software as a Service (SaaS) offering, running on the SAP HANA Cloud Platform, and is available on a per-user subscription basis. C4C consists of two main modules: SAP Cloud for Sales and SAP Cloud for Service. The Sales module helps sales teams streamline processes like lead management, opportunity tracking, and forecasting, allowing them to focus more on selling rather than administrative tasks. The Service module supports customer service operations, including case management and field service, aiming to improve customer satisfaction. It’s built with a mobile-first approach, meaning it’s optimized for use on devices like smartphones and tablets, providing access to customer data anytime, anywhere, even offline. The solution integrates seamlessly with other SAP systems like SAP ERP and SAP CRM, as well as third-party tools, and offers features like real-time analytics, social media integration, and AI-driven insights to help businesses make data-informed decisions. Its user interface, based on SAP’s Fiori design principles, prioritizes ease of use. Overall, SAP C4C is tailored for companies looking to boost productivity and customer engagement without the overhead of traditional on-premise CRM systems read less
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SAP C4C (Cloud for Customer) is a cloud-based CRM solution for sales and service, integrating with SAP ERP and S/4HANA.
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