Jaideep P

Start with a SWOT analysis of yourself. There is no powerful tool as this one to understand your strengths and weaknesses. Most importantly, its imperative to identify what you are passionate about and what is the skill-set that you already have or you would wish to possess. It can be anything that you are keenly interested in , good or expert with or you simply love it. Remember a skill-set that fascinates you can always be acquired. So why not develop a skill-set that suits you and you would love to do it all the time. Once you have identified these things you can do a thorough research on it and invest your time & money accordingly in order to get the best possible returns from it. Remember we live only once so try to make the most of it by pursuing a career on something you are passionate about because then : The path traveled, the time invested, the sacrifices made to achieve whatever you achieve, all of it will be worth it.

Rachana, its imperative to develop a skill-set and keep upgrading it and plan your complete career step by step. You have completed M.C.A and worked as a developer which is a great start. You have some wonderful options but the best career will be the one you enjoy and get paid well. So your options can be : 1. Digital Marketing - It is the future of marketing & advertisement & all major companies have a huge budget allocated for it. 2. Cyber Security - As the future becomes digitized with everything happening online, cyber security will be one of the highest paying jobs. 3. Investment Banking - This will be a slight shift from your original line of study but since India is the world’s hottest market right now, it is definitely worth it. 4. Business Consultant - Its can be an awesome choice because you have M.C.A (IT & Software) knowledge and if you can combine it with business intelligence , you can simply demand the salary of your choice and companies will be happy to pay it and you will love the challenge of making use of your degree for optimum company profit. 5. Mobile Apps Development - Almost everything will be done from mobile apps and thus its the future . 6. C.I.S.A. - This is the mother of all courses . With your IT background if you can clear it , you get hired directly at the highest levels in any government, corporate or private firm. Wish you luck for your future endeavors!!!

In a nutshell, the future scope of the digital marketing industry will be determined by ideas and developments that call for the smooth inter-working of the different mediums. Traditional media is here to stay however print media is in real danger of fading away unless it reinvents itself . But television and radio are a safe bet. All major brands are willing to shell humongous amounts of their funds on television & radio marketing. In the case of IPL every year the auction amounts & the bets are going higher is one such indication of how well digital marketing is placed in the days to come. The most important factor that will determine the future of digital marketing, is how the top players in the market and the various platforms create new channels for new and traditional media to co-exist. Hence as an Executive campaign analyst you can play a major role in your company in being the eyes of the business keeping a watch on the market , you can become the voice of the demands in the market and echo it from lower to upper echelons of the hierarchy in the management, you can be the hands which ensure the smooth working of different mediums together & the mind who can create the unthinkable with a perfect blend of the new & traditional media which will guarantee you growth as well as a gratifying work experience.

Digital India is a national initiative to integrate & concatenate all the different departments of Indian Government and the people of India. Its primary goal is to ensure that the government services are made available to all Indian citizens electronically & in a paperless environment. The initiative also includes macro-plans to connect rural areas with high-speed networks. Digital India has three core components. These include the creation of : 1. Digital infrastructure 2. Delivering services digitally & 3. Digital literacy. The long term advantages of Digital India Project are as follows: 1. Faster & efficient Connectivity 2. E-governance & service delivery in a timely fashion. 3. E-commerce/E-business 4. Education & literacy at both macro & micro levels. 5. Lesser corruption & Increased transparency . Benefits : 1.Digital Locker will reduce the usage of Physical Documents and offer more security . 2. MyGov.in is a platform for citizen active participation in governance. 3. eSign framework would allow citizens to digitally sign a document online using Aadhaar authentication. 4. National Scholarships Portal as a centralized portal for submission, verification, sanction and disbursal.