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Lesson Posted on 28 May Functional Training/Internet & Digital Media/Digital Marketing Training

Ecommerce and 5 Amazing Game-changing Startups

Rushant Pragwat

My name is Rushant Pragwat and I am a digital marketer and founder at iStrategist.I built this brand...

Startup Companies in E-commerce With a plethora of internet users, it is safe to say that the social startup industry is thriving. The majority of the world's major retailers now have an online presence, and new online retailers emerge every day. E-commerce and social media platforms are used by billions... read more

Startup Companies in E-commerce

With a plethora of internet users, it is safe to say that the social startup industry is thriving. The majority of the world's major retailers now have an online presence, and new online retailers emerge every day. E-commerce and social media platforms are used by billions of people every year, and these stages are growing at an unprecedented rate.

The term "social e-commerce startup" refers to the use of social media to promote an online shop. E-commerce businesses use social media platforms to increase brand awareness and generate more leads. These platforms are also used for promoting products and startups.

 

Future of E-commerce

Low-cost internet packages and affordable devices have generated huge traffic on the internet. Today, most of us spend the majority of our time on our phones and scrolling through our social media feeds. We come through various promotion posts while scrolling, and the pandemic has only served to increase our reliance on social media. According to an estimate, people have started trusting and accepting E-commerce platforms in the country.

According to estimates, India's social e-commerce startup market would be worth US$ 220 billion by 2025, and social trade could grow to be worth US$ 100 billion. With a growing user base, lower overhead costs, and increased investor interest, a social e-commerce startup is poised to become the next king of the Indian online shopping industry. In addition, an increasing number of startups are capitalizing on India's hugely unorganized market of providers and producers in tier II, III, and IV cities. According to a study, about 120 social e-commerce startups are operating in India right now, with the top three companies employing 22 million people.

 

Startups in Social E-Commerce

Many who believe that India's e-commerce industry is currently a high-stakes two-horse race between Amazon and Flipkart may have overlooked other players emerging from the shadows. A steady stream of funding from some of India's most savvy investment firms like Sequoia, Accel, Matrix, and Kalaari, has depicted that social e-commerce startups, a term that links social media platforms and e-commerce, are now changing how people shop.

You may not be aware of names like GlowRoad, Meesho, Shop101, BulBul, and Mall91 if you live in one of India's five metros. These are, however, aphorisms for online shopping in India's over 50 mid-tier cities and 5000 towns. They've become a well-known social e-commerce startup for shopping for new clothes, appliances, accessories, and household goods and earning money. Let's take a look at some of them.

 

1.  GlowRoad

The startup was co-founded by Sonal Verma, Kunal Sinha, Nitesh Pant, Shekhar Sahu, and Nilesh Padariya. They Kickstarted this venture in 2017. This social e-commerce startup uses online networking outlets like WhatsApp and Facebook to connect resellers with raw material providers. It also promotes exchange for individual dealers and small businesses with customers. 

 

Mission & Vision

The company aims to provide an all-in-all platform for resellers. They aim to improvise the processing of reselling for users and help them earn some money. The vision of the company is to become the largest platform for reselling. 

The startup is supported by many international investors like Accel, CDH investments, KP partners, RB investments, and Vertex Ventures. The company has gained recognition by featuring in leading media houses. It has featured in many publications like live mint, INC42, VC Circle, YourStory, Tech Circle, The Economic Times, TechCrunch, and Entrepreneur India.

The company has gained the trust of users by delivering qualitative services. It offers its services for more than 2000 cities and has more than 18,000,000 buyers. The company ensures complete security and transparency in its process. It has acquired more than 20,000 suppliers. 

The platform is highly rated by its customers. It is active on all social media platforms and provides useful information on its website using blogs. The entire process of reselling on the platform is simple and secure.  

 

Services

The company offers a platform to start your social selling with zero investment. Social selling is done through various platforms like Facebook, Instagram, Whatsapp, and other social media platforms. The users are allowed to set margins on their product and earn accordingly. 

Users are notified of every order, and the platform provides refund and cancellation policies for every user. The platform is also useful for different suppliers, and the users are allowed to share products, collections, and shops. 

 

 

2. Meesho

Vidit Autrey and Sanjeev Barnwal, both IIT Delhi alumni, created the Meesho application in December 2015. Meesho is a Japanese word that means "my store" or "meri shop." Meesho, a Bengaluru-based social e-commerce startup, aims to create a platform where everyone can start a company with no money down.

 

Mission & Vision

The startup hopes to create about 20 million micro-entrepreneurs by 2020. On the Meesho, there are over 2,000,000 resellers and over 20,000 producers from over 500 towns who receive the distribution.

Meesho, a South African e-commerce startup, has raised $125 million with the support of Facebook and current investors Sequoia Capital, Venture Highway, Shunwei Capital, RPS, and SAIF Partners. It has gained countrywide recognition by featuring in publications like live mint and INC42.

The company claims to be India's best reselling platform. It is trusted by thousands of customers, and the platform has more than one crore retailers. The platform has covered more than 5000 towns and will gradually expand its services.

 

Services 

The company claims to offer a comprehensive platform for reselling its products. It offers sellers from all over the country to start their selling with zero investment. The company offers sales on various social media platforms like Whatsapp and Facebook. It offers people to start their home-based business with ease.

The company offers the biggest collection of affordable products in almost every category. The categories are Women’s wear, Men’s fashion, accessories, kids’ clothing, and home essentials. The platform ensures an earning of up to 25,000Rs every year.

 

 

3. Shop101

Abhinav Jain and Aditya Gupta co-founded Shop101 in 2015, and it was officially launched in mid-2016. This social e-commerce startup enables entrepreneurs to sell online for free, just as they do on WhatsApp, Facebook, and Instagram, by creating an online store within two minutes.

 

Mission & Vision 

The goal of the company is to provide Indians who want to work from home with a mobile reselling app that supports their personal and professional development. The vision of the company is to grow its platform as the biggest reselling platform in the country. 

The organization claims to have grown at a rate of 25-30 percent per month in recent years, enabling over 3 lakh entrepreneurs across India. The company has empowered more than 90 lakh resellers and their families. Products worth more than Rs 1000 crores have been sold through the platform.

Shop101, a social e-commerce startup, is raising Rs 28.69 crore (roughly $3.9 million) in a new funding round from its current financial investors. Unilever, Kalaari, and Stellaris are among the investors. The company has gained recognition by featuring in various publications like live mint, economic times, INC42, and YourStory.

 

Services

The company offers users to start earning by selling products. The users can select their margins, and the profit is directly delivered to users. This platform allows the user to earn money from home and can use different social media platforms. 

The entire payment gateway and the delivery system are provided by the company. Both the processes are entirely secured and are reliable for many users.  

 

4. Mall91

Mall91 is a Noida-based social e-commerce startup that recently won the Business category of the government's ongoing Atma Nirbhar Bharat App Innovation Challenge. Mall91, established in 2018 by Nitin Raj Gupta and Shubham Paramhans. 

 

Mission & Vision

It aims to meet the online shopping needs of rural India. Mall91's social e-commerce startup combines various gaming, talk, video, and social shopping functions into a single level. It focuses on the next 400 million customers in India's Tier 2, 3, and 4 cities who speak other vernacular languages.

Mall91, a social e-commerce company, announced that it had raised $7.5 million in a Series A round, indicating a lot of investor interest in the market. Kalaari Capital, Go-Venture, and BEENEXT are among our investors. The company has featured in reputed publications like live mint, The Economic Times, INC42, YourStory, tech crunch, and Crunchbase.

The platform is positively rated by its users as the services are available in different regional languages. Thousands of users have started using this platform and have benefited from it. The entire process of the platform is entirely safe and secure.

 

Services 

The company offers an all-in-all platform for reselling your products and kick-starting a business using the platform. It offers products in different categories like electronics, garments, watches, home decoration, accessories, and groceries. Amazing offers are provided to users on the platform.   

 

 

5. BulBul

Bulbul, a social e-commerce startup founded by TrulyMadly, fellow benefactor Sachin Bhatia, Gigstart co-founder Atit Jain, and Hawa co-founder Sichen (Sianna) Liu in December 2018 to help users find new products via a live and interactive e-commerce stage. Influencers also describe product functionality and engage with consumers to answer their questions, assisting them in deciding a live broadcast.

 

Mission & Vision

The company intends to make online shopping more enjoyable and interactive while also providing consumers with the opportunity to discover new things. It aims to make the best platform for a real-time shopping experience for the users. The company has the vision to spread its service throughout the country.

The company has gained countrywide recognition with its unique and extraordinary services. It has been featured in many famous publications like live mint, The Economic Times, YourStory, INC42, BW Disrupt, and many more. It is trusted by thousands of users, and the platform is profitable for many users. 

 

Services 

The company offers live product demos for users and offers high-quality products. The app supports easy payment and instant refunds. It offers exciting discounts to the users and provides a real-time shopping experience for users.

They offer different products in various categories like clothing garments, electronics, accessories, footwear, watches, home decoration, and groceries.   

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Lesson Posted on 26 May Functional Training/Internet & Digital Media/Digital Marketing Training

Indian Logistics Tech Startups With Very Promising Future

Rushant Pragwat

My name is Rushant Pragwat and I am a digital marketer and founder at iStrategist.I built this brand...

The Logistics Sector in India has been present for decades; the eCommerce boom in the early 2000's acted as a catalyst for the logistics sector in India. With this, we saw an upsurge in the number of companies starting in the forefront. Logistic services are essential for almost all supply chain industries.... read more

The Logistics Sector in India has been present for decades; the eCommerce boom in the early 2000's acted as a catalyst for the logistics sector in India. With this, we saw an upsurge in the number of companies starting in the forefront. 

Logistic services are essential for almost all supply chain industries. They ensure the smooth running of the supply chain and help track and check the status of inventories. India has given many successful logistic startups in the last decade.

These Indian startups focus on improving the logistics system of companies by integrating the trending technologies in their services. Here are some of the top Indian startup companies in the logistics department.

 

Blowhorn

Blowhorn is one of the logistic companies that ensures same-day logistics for the last mile. It uses a professional and customer-friendly approach to offer the services. The company claims to complete the missing pieces of the customer's logistic needs with their service.

The company was established in 2013 by Mithun Srivasta and Nikhil Shivaprasad. Both the founders were inspired by uber and ola to develop their business in the logistic space. Both the co-founders have vast experience in the corporate world and have good technical skills.

Mithun works as the CEO of the company, while Nikhil is the CTO of the company. The number of employees in the company is around 150 to 200. The head office of the company is located in Bengaluru. They have other offices in Mumbai, Delhi, Chennai, and Hyderabad.   

 

Mission & Vision

The primary objective of the company is to fulfil the logistic requirements of its clients. The company focuses on customer satisfaction and provides qualitative services for the same. The company aims to cover the entire country by 2025. They also aim to have a 90% green fleet by 2025.

Its customers highly trust the company. It has completed more than 50 million orders, and the company has helped more than 30,000 driver families by providing them employment. The company also helps in transporting relief packages during this pandemic.

With the help of its qualitative services, the company has gained the trust of the clients. The service is highly rated and recommended by the clients. Some of the company's prominent clients are Amazon, Bata, Decathlon, IKEA, India post, The Arvind Store, Ups, FedEx, and Reliance.  

The company is recognized throughout the country as it has been featured in many renowned publications. The innovative approach of their services has been mentioned in publications like VCCircle, YourStory, Economic Times, Tech Circle, Yahoo Finance, and many more.

 

Services

The company provides a plethora of services that can fulfil the logistic requirements of a company. It offers on-demand transportation by offering different vehicles for selection. The customer can select the type of vehicle-based on his/her needs.

Along with the on-demand transportation solutions, the company offers solutions for micro-warehousing and distribution, scheduled transportation, and hyperlocal solutions.

  

Fr8

The company claims to be India's largest truck brokerage network. The services provided by the company are beneficial for truck owners and transporters. They ease out the process of brokerage for truck owners and have the capability of improving the system. The company ensures complete security and transparency in its services.

The company was founded in 2016 by Vasanth Immanuel and Jayendran Panneersevlam. The former works as the CEO of the company. Both the co-founders have profound knowledge about corporate culture. The company's head office is located in Tamil Nadu, and there are other centres in the country.

 

Mission & Vision

The main objective of the company is to provide fruitful services for truck owners and transporters. The company ensures result-oriented services for its customers. The company aims to revolutionize the system of truck brokerage in the country by offering secure and transparent services.

The clients trust the company for its truthful services. It has delivered more than 44,000 loads across the country. The company uses more than 5000 trucks for its services and has 26 branches across the country. Along with these, thousands of truck owners have registered for their service.

With its qualitative and affordable services, it has worked with many leading companies in the country. Some of their reputed clients are TVS, Mega Transports, Kapoor Diesel's garage, DHL supply chain, VS logistics, and Varun Logistics.

The company has successfully featured in many respected publications. This has resulted in countrywide recognition of the company. It has featured in publications like CB Insights, Times of India, INC42, Economic times, YourStory, and VC Circle.

 

Services 

Both truck owners and transporters can benefit from the services of the company. It ensures augmented earnings and guaranteed payment for the registered truck owners. This service helps in saving time and generating a steady income for truck owners.

The transporters are provided with affordable pricing, and their process is entirely transparent. They ensure standard truck and driver quality for the clients. Trucks of the company are available everywhere across India.

 

 

FreightWalla

The company is known for providing the most trusted freight services in the country. It claims to be the digital freight forwarder of digital India. It helps companies to monitor and organize their logistics. It uses different technologies and tools to improve its services.

Sanjay Bhatia and Bharat Thanvi are the co-founders of the company. Both of them have vast experience in the field of logistics. They Kickstarter this venture in 2015. Sanjay is the company's CEO, and the head office of the company is located in Mumbai, India.

 

Mission & Vision

The company is on a mission to build a service that addresses the modern business needs of simplicity and transparency for shippers worldwide. It aims to provide the best possible services to the customers by integrating its services with the latest technologies in the market. 

The company has gained the trust of the clients by offering affordable and transparent services to the customers. It has completed thousands of shipping across the country. The company has affiliations with top carriers and NVOCCs.

The service provided by FreightWalla is positively rated by the customers. Some of the reputed clients of the company are Aalisha Overseas, Shrotra Enterprises, BTL Herbs, Delmore, and Karma toys.

The company has earned recognition from various media houses. It has been featured in publications like Economic Times, YourStory, pitchbook, and INC42. It has also been mentioned in the list of top 10 APAC logistics solution providers in 2018. Apart from these, it is listed in the "top 100 startups to watch" by SutraHR.

 

Services

Gaining the trust of thousands of customers was possible because of their qualitative services. It provides multiple services for customers that can prove to be very advantageous. These services help customers to save money, stay in control, and improve their efficiency.

It acts as one platform that can manage everything. The company provides the following services:

  • Instant Search and Booking
  • Full Cost Break Down
  • Intelligent Cargo Tracking
  • Automated Documentation
  • Smart Reporting

  

ShiftKarado

ShiftKarado is another great logistics startup in the country. It is a technology-driven company that provides reliable packing and moving services to customers. It offers stress-free services for individuals or companies that are looking forward to shifting their stuff.

The company was established by Sahil Mithal, Atul Mithal, Aulina Mithal, and Ashish Mullick. It was founded in the year 2016, and Atul Mithal works as the CEO of the company. The head office of the company is located in Gurugram, India. The number of employees in the company is estimated to be around 200.

 

Mission & Vision

The company aims to organize the sector of movers and packers. They aim to use a technology-driven approach to improve the service of moving and packing. The company aims to revolutionize this particular sector in the company and become the "best movers and packers." 

Customers across India trust the company. It has six offices in the country and has over 2 lakh square feet of warehouse and office space. It has successfully helped thousands of customers to move their goods with ease. 

Due to its qualitative and secure services, it is trusted by many reputed companies in the country. It has become a trusted shipping partner of internationally renowned companies like Samsung, Nestle, Wipro, and Jet Airways. The platform is positively rated by the customers.

The company has gained countrywide recognition for its valuable services. It has been featured in publications like YourStory, techpluto, apollo.io, business standard, the CEO, daily hunt, easy leads, and many more.

 

Services

The company offers multiple services for clients. These services are affordable and ensure complete security and transparency. The company aims to become the best in the niche by providing these qualitative services to the customers. These services are available in various cities of the country.

Below mentioned services are the primary services that the company provides:

  • House Shifting Service
  • Office Relocation Service
  • Vehicle Moving Service.

  

LetsTransport

As the name suggests, the company is a one-stop place for all your logistic requirements. It is another logistics startup in the country that uses an innovative approach to provide services. Many reputed investing companies back the company.

The company was co-founded by Pushkar Singh, Sudarshan Ravi, and Ankit Parasher in 2015. Pushkar works as the company's CEO; the CPO and COO of the company are Sudarshan Ravi and Prateek Pujari.

A team of professional experts works together to provide qualitative services. The company's head office is located in Bengaluru, and the number of employees in the company is around 321.

 

Mission & Vision 

The company's primary goal is to achieve the status of the most efficient truck aggregator and service provider. The company aims to increase its customer base and continue to provide qualitative services to the customers.

The company ensures to be cost-effective for its customers. It has more than 35000 trucks that are used for providing the services. It has served more than 200 enterprises. They ensure up to 20% savings on customer's logistic costs.

With the help of its affordable and technology-oriented services, it has bagged affiliations with many reputed companies. Some of the esteemed clients of the company are Amazon, Flipkart, FSC, Metro, Delhivery, JSW, Udaan, Godrej, Coca-Cola, Bisleri, BigBasket, Dmart, and Britania.

With a vast customer base and effective services, it has gained countrywide recognition and increased its brand value. The company has been featured in publications like Economic times, entrackr, live mint, YourStory, tracxn, craftco, BW Disrupt, and INC42.

 

Services   

Be it first-mile, mid-mile, or last-mile, and the company provides effective transport services for every option. The customer is ensured for hassle-free deliveries. They also ensure improvement in timelines and fulfilment of the customer's logistic needs.

The company provides a plethora of vehicles for delivering the best suitable transport services for the customers. The company offers easy scheduling on-demand bookings to the customers. The service is provided in many tier-1 and tier-2 cities across the country.

 

 

QikPod

QikPod is another Indian logistics startup that uses an innovative approach to provide services to the customer. The services of this company are mainly used for e-commerce companies. The network of the company covers residential, commercial, and retail locations. Many reputed companies back the company.

Ravi Gururaj is the founder and CEO of the company. He is an enthusiastic entrepreneur and has established five more startups apart from this venture. He also works as an angel investor and has a portfolio of more than 25 companies. The head office of the company is located in Bengaluru, India. There are 12 employees currently working in the company.

 

Mission & Vision  

The primary goal of the company is to ease out the process of receiving parcels from e-commerce companies. The company aims to ensure complete security and transparency in the services it provides. It has the vision to grow and establish centres across the country and continue its services in every part of the country.

The company has gained the trust of thousands of users for its qualitative services. It ensures complete security in its services, and hence it is trusted by its clients and investors. The company has hundreds of host locations in Bengaluru city. 

The company has bagged the support of investors by providing a promising improvement in its service. Some of the reputed companies invested in the startup are Accel, Flipkart, Foxconn, and Delhivery. It has served hundreds of customers throughout the city.

With its promising approach, the company has earned recognition from many media houses. It has been featured in respected publications like YourStory, live mint, Economic times, tracxn, VC Circle, TechCrunch, daily hunt, ambition box, and INC42. 

 

Services

The company has earned recognition by providing its valuable services. It ensures complete safety and authorization while delivering parcels at your designated locations. It solves the problem of being at home to receive parcels from your favourite e-commerce companies.

The best-selling product of the company is a digital locker. This locker has a compact design that consumes low power. It is supported by significant e-commerce vendors and is suitable for popular size parcels. It provides you with the convenience of receiving packages in your absence. 

 

FreightBro

FreightBro is another Indian logistics startup that aims to solve the complex problems of the logistics industry using technology. They provide you with a digital platform that enables you to automate all the manual tasks included in the logistics services.

The Indian startup is co-founded by Raghavendran Vishwanathan, Mohammed Zakkiria A, and Anand Babu; these co-founders have experienced professionals in the corporate world. Raghavendran works as the CEO of the company. The COO of the company is Kathiresan Eswaramurthy.

The head office of the company is located in Mumbai, India. It also has a centre in Chennai. The number of employees that are currently working in the company is around 75.

 

Mission & Vision

The mission of the company is to enable the digitization of global trade. They aim to democratize technology for freight forwarders and will allow them to digitize their services to deliver the best possible experience. The company aims to ease out the process of freight forwarders with the help of technology.

The company is backed by many recognized companies like Maersk, AWS, Google, Sea land, CMA CGM, and ZIM. It has more than 3000 active users and has more than 7300 TEUs booked. The company has successfully bagged more than 750 forwarders for its services.

Due to its qualitative services, the company is trusted by more than 100 companies for managing their logistic requirements. Some of the significant customers of the company are Heena, Team Global, and POTA. 

The company has countrywide recognition and has enhanced its brand value due to its qualitative services. It has been featured in many renowned publications like CNBC TV 18, YourStory, Joc.com, The Wire, maritime gateway, entrepreneur magazine, and AngelList.

 

Services

By enrolling as a freight forwarder in the company, you can save time and cost. Along with this, it helps you to improve efficiency and boost your sales. The company uses the latest technologies and practical strategies to implement its services for the customers.

The company delivers its services on both IOS and android applications. These applications are convenient and user-friendly. It offers instant booking and automated rate discovery to improve the sales of the company. It provides data-driven decisions and provides a seamless customer experience.

 

 

LogiNext

LogiNext is another excellent Indian logistics startup company that provides services for organized logistics and field service management. The global expansion of the company has been featured as a trending case study in Harvard Business School.

Dhruvil Sanghvi and Manisha Raisinghani are the co-founders of the company. They kickstarted this venture in 2014. Dhruvil also works as the CEO of the company. The head office of the company is located in Mumbai, India. The number of employees in the company is around 110.

 

Mission & Vision

The company is on the mission to improve the efficiency of field service and organize the customers' logistics. It aims to widen the reach of its service all over the world. The company has already started expanding, and the offices are located in 4 different countries apart from India.

The company has served hundreds of clients and provided them with the ease to manage and fulfil their logistic requirements. It has acquired the trust of customers and other companies for its transparent services. The company has offered services in various sectors and is quite reliable in every sector.

With the help of its qualitative services, the company has bagged many affiliations with reputed companies. Some of the partner companies of the startup are IBM, Paytm, Samsung, Airtel, Microsoft Ventures, Zippr, and Red Herring.  

The company has featured in many respected publications. Some publications that have recognized the company's work are The Business Times, Deloitte 500, INC500, YourStory, live mint, economic times, entrepreneur magazine, tracnx, VC Circle, and Indian Angel network.

 

Services

The company offers a plethora of services for its customers. All these services are technology-driven and help in improving the efficiency of the company. Some services are last-mile delivery, field service and mobile workforce management software, haul transport analytics, on-demand logistics, and reverse delivery management.

 

The company has catered to various sectors:

  • Courier, Express, and Parcel
  • Retail and FMCG
  • E-commerce
  • Transportation
  • Banking, Financial Services, and Insurance
  • Manufacturing
  • Pharmaceutical

  

Shipsy

Shipsy is another Indian logistics startup that helps in reducing logistic costs and improving on-time delivery of goods across Ocean, Air, and Road transportation. The company offers various products for fulfilling the logistic requirements of the clients. It claims to provide the best services in this field.

Dhruv Agarwal, Soham Choksi, and Himanshu Gupta are the co-founders of the company. They kickstarted this venture in 2015; Soham works as the company's CEO, and Himanshu is the COO of the company. The head office of the company is located in Gurugram, India. Around 123 employees are working in this company. 

 

Mission & Vision

The company's primary goal is to ease out the process of managing and fulfilling the logistic requirements of different companies. It aims to create data-driven products to improve operational efficiency in the logistics supply chain. The vision of the company is to bring visibility and operational efficiency to the supply chain industry.

The company offers qualitative services to the clients and has acquired the trust of thousands of customers and reputed companies. Along with these services, it shares valuable information using its blogs. The company also offers free demo for the customers.

The company's services are positively rated by the clients, and thousands of users trust the platform. The customers widely use the products of the company. Some of the reputed clients of the company are DTDC, Bajaj Steel Industries, Zenith Birla, Zajil, Hafele, and Jaycee.

With the help of its innovative products and services, it has been recognized by various media houses. It has been featured in respected publications like YourStory, live mint, economic times, INC42, the software suggests, angel list, pitchbook, surge ahead, and PRNewswire.

 

Services  

Almost all the services of the company are provided in the form of products. It includes cargo shipping rates with end-to-end transparency. It manages the day-to-day tracking of container movements. Logistic management software and transport management software are also provided to carry out the required tasks.

The services of the company are available in 4 different sectors:

  • Manufacturing
  • Courier and Express Delivery
  • E-commerce
  • Retail and FMCG

 

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Lesson Posted on 20 May Functional Training/Internet & Digital Media/Digital Marketing Training

12 Indian Edtech Startups to Keep an Eye on in 2021

Rushant Pragwat

My name is Rushant Pragwat and I am a digital marketer and founder at iStrategist.I built this brand...

The culture of Edtech start-ups is trending since 2010 in the country. Various Edtech start-ups that claim to revolutionize the education industry have established their brand either for teachers or students. The primary aim of all these platforms is to cater online education to students. In one way... read more

The culture of Edtech start-ups is trending since 2010 in the country. Various Edtech start-ups that claim to revolutionize the education industry have established their brand either for teachers or students.

The primary aim of all these platforms is to cater online education to students. In one way or another, every start-up is trying to achieve this goal in the best way. Let's take a look at the growing Edtech start-up companies in the country-

 

Ekeeda

Ekeeda is one of India's leading Edtech start-ups. It offers courses on academics, competitive exams, and professional skill-building, along with a detailed curriculum for these courses. Apart from these, it provides job assistance and internships with some of the courses.

Mahesh Wagh and Anagha Wagh co-founded Ekeeda. They kick-started this venture in 2015 after testing various online models. The head office of the company is located in Lower Parel, Mumbai. The number of employees in the company is between 51-100.

 

Mission & Vision: 

The company's goal is to provide informative courses and upskill the engineers of the country. The vision of the company is to facilitate learning and enhance the careers of engineers in the country.

The company has around 77 employees registered on Linkedin. It has more than 1,49,000 registered users and has planned more than 30 careers. The start-up is positively rated by its students.

The company has won the  "best educational start-up" award from the chief minister of Maharashtra. The start-up has been featured by companies like Crunchbase, glassdoor, Ambitionbox, Docsity, YourStory, and IndiaMart.

The company has affiliations with various colleges and companies like Chandigarh University, Mizoram University, Tamil Nadu Open University, NHITM, Unified Infotech, Selleo, Merix Studio, Fusion Informatics, and Peer Bits.

 

Services

The company offers various courses in different fields. All the courses are specially designed for engineering subjects. Courses are available on-

  • Academics 
  • Professional skills, and 
  • Competitive exams

The curriculum for all the courses is updated regularly concerning the guidelines.

It also offers job assistance and internship opportunities along with the courses. A flexible learning schedule is provided to the students, and personalized attention is ensured. The students can also indulge in one-to-one mentorship with the educators.

 

 

Embibe

Embibe is another Indian Edtech start-up that focuses on academics and competitive exams. It also offers courses for higher secondary students and prepares them for competitive exams as well. The company has received much recognition for its qualitative service.

The company was founded by Aditi Avasthi, an MBA professional from the University of Chicago. She is also the CEO of the company. She kick-started this venture in 2012 and has vast experience in various fields. Rajveer Meena is the COO of the company currently. The head office is located in Bengaluru. There are 1060+ employees presently working in the company.

 

Mission & Vision: 

The company's goal is to impart education to the users with the help of data-driven insights. The company aims to deliver holistic learning to students regardless of their level of ability, exposure, and access.

Its users and investors trust the company. They have thousands of satisfied users, and the platform is positively rated by the students. The start-up offers personalized coaching for students and thus is valued by the students.

The company has successfully featured in respected publications like Forbes, YourStory, INC42, Techinasia, TEDx, Nasscom Product Conclave, INK Talks, BTVi, BBC news, live mint, BW Disrupt, and many more.

The investor for the company is Reliance industries limited.

 

Services

The start-up offers courses for both engineering and medical students. They also train students for different competitive exams in the country. There are courses available that include the curriculum for classes 8, 9, and 10. It also offers mock tests for competitive exams and subject tests for academic courses.

The students are also provided personalized coaching and one-to-one mentorship. They also offer free tools like college predictor tools to provide a clear view of the student's performance in the exams.

 

 

Entri

Entri is an Edtech start-up that claims to be the best learning app and fastest job provider. It offers 100's of courses in local languages that can help you to bag a job. They also provide guidance and personalized attention in their premium programs.

Mohammed Hisamuddin founded the company in 2015. He is also the co-founder of SMSGYAN. He works as the CEO of the company. He has vast experience of working in the corporate world as well. The head office of the company is located in Kochi, Kerala. 172+ employees are currently working in the company.

 

Mission & Vision: 

The company aims to impart knowledge in vernacular languages. This will ease out the process of cracking competitive exams for the students. The company's vision is to improve and flourish the Indian higher education system and turn it into a world-class education system.

The company has offered education to more than 4,000,000 students and has enabled jobs for more than 50,000 students. Due to its courses in vernacular languages, it is trusted by students.

The company is recognized by the best names in Education and Technology-

  • AWS EdStart Member
  • FbStart from Facebook
  • LearnLaunch Accelerator
  • Martin Trust, center for MIT entrepreneurship

Apart from these, the Edtech start-up has featured in various reputed publications.

The company has signed Robin Uthappa as their brand ambassador. It has also partnered with Hotstar to run 5 ad campaigns in different languages during IPL 2020.

 

Services

The platform offers courses in vernacular languages. This makes it possible for students to learn from these courses quickly. Continuous evaluation of students is carried out by conducting online mock tests. Students can also opt for personalized coaching.

The platform also provides mentorship and guidance to the students. Job assistance for both private and government jobs is provided to the students. Guidance and tips for strengthening the resume are also provided to the students.

 

Extramarks

As the name suggests, this Indian Edtech start-up helps students score extra marks in their exams. It offers courses on competitive exams and also trains secondary and higher secondary students. It also provides courses on international entrance exams like SAT, TOEFL, and PSAT.

Atul Kulshrestha founded the company with the motivation of providing a new-age digital learning platform for students. He is also the CEO of the company.  He kick-started this company in 2007. The head office of the company is located in Noida. Poonam Singh Jamwal is the current COO of the company. Nearly 3,500 employees are currently working in the company.

 

Mission & Vision: 

The company is on the mission of making learning fun. It offers animated lessons and interactive live classes to make learning super enjoyable. The company aims to provide education that is dynamic, up-to-date, and result-oriented.

Its users love the platform, and the testimonials suggest the same story. It has catered education to thousands of students. The institute has campuses in various cities as well.

The start-up has been featured by famous companies like Glassdoor, Smartlearn, Economic Times, Republic world, Crunchbase, Indiamart, Softwaresuggest, the Hindu, Tracxn, and many more.

The company has affiliations with some of the top schools in the country, like Mayo College Boys School, Punjab Public School, Delhi Public School, Army Public School, Daly College, Air Force School, and many more.

 

Services

The company is focused on offering adaptive learning through the courses. The courses are offered for competitive exams, academics, and international exams. The tutors ensure unlimited doubt-solving sessions for the students. Every student is provided personalized attention by the tutors.

Mock tests do a continuous evaluation of students on competitive exams and subject exams. All the students are provided the required guidance and mentorship from the tutors. All a student needs is the will to learn.

 

 

Flipclass

Flipclass is an Indian Edtech start-up that offers its services using an innovative approach. The company offers a comprehensive platform for both teachers and students. It offers home and online tuition for the users.

The company was founded by Vineet Dwivedi, an IIM Bangalore alumni. He also works as the CEO of the company. He is also the founder of HireSure and Career Mantra. He kick-started this venture in 2013. The head office of the company is located in Bengaluru. The number of employees in the company lies between 11-50.

 

Mission & Vision: 

The company's goal is to move towards the education industry with a new approach. It aims to offer need-based home tutoring solutions. Flipclass aims to become the Flipkart for private tutors in India. It aims to grow itself in the home tuition industry.

The company has been covered by major publications like Economic Times, INC42, e27, Pitchbook, Tracxn, Live mint, Eduvoice, Genext students, and many more. The company has also bagged the Globee Business Award.

The platform has provided tuition for more than 100 subjects. It has more than 10,000 active teachers and has provided 250,000 hours of teaching. Both teachers and users trust the platform.

 

Services

The company aims to offer qualitative courses to students through its platform. Courses are available for competitive exams and professional skill-building. They also provide a perfect venue for teachers to impart their knowledge to the students. They provide the required infrastructure to continue online learning.

Students have the option of selecting a personal tutor for personalized guidance and mentorship. Free trial classes are available for every student. It is a comprehensive platform that serves both teachers and their students.

 

 

Fyraway

Fyraway is an Edtech start-up that is a platform that develops coding courses for small kids. It introduces an innovative approach in the courses for kids to have fun while learning. It is also available on the mobile platform and provides a competitive learning and revising environment.

Sharad Gupta founded the company in 2019. He is the CEO and COO of the company and also works as an independent consultant. He has vast experience in the corporate world and has held many responsible roles in his tenure. The head office of the company is located in Bengaluru. The number of employees in the company lies between 201 to 500.

 

Mission & Vision: 

The goal of the company is to make learning fun for kids. It aims to impart knowledge with an interesting and innovative approach. The company aims to introduce coding as a subject for kids. It aims to improve the existing education system of the country.

The company has been featured in publications of various companies like start-up silicon India, Apollo, Rocketreach, Easyleadz, Superprof, Tech and environment, and many more.

Its users trust the company. The innovative approach of teaching has attracted many users to buy their courses. It is also positively rated by the parents.

 

Services

The company focuses on the importance of coding skills in this digital era. Hence, it provides informative and creative courses for coding, game development, and skill-building.

All the services are offered right from the basic level to grasp the content in the best possible way.

 

 

Byju's

Byju's is the leading Edtech platform in the country. It is known for its qualitative educational services and offers courses for almost every student. It also provides courses for competitive exams. Everyone has started to acknowledge this platform as an alternative for private coaching.

Divya Gokulnath and Byju Raveendran are the co-founders of the company. The former also works as the CEO of the company. They kick-started this venture in 2011. Mrinal Mohit is the COO of the company. The head office of the company is located in Bengaluru. Around 3200 employees are currently working in the company.

 

Mission & Vision: 

The company's goal is to impart knowledge to every student regardless of age, board, and qualifications. It wants to make children fall in love with learning. The company aims to revolutionize the method of learning in the country. It aims to improve the way of learning in the country.

The company has bagged many awards for its outstanding services. It has been awarded as the most influential company in the list of times 100. It has featured in publications like India Today, CIOL, INC42, SheThePeople, and Times magazine.

The company has more than 75 million downloads for its mobile application. It has a 4.7-star rating on Google Play Store. It is ubiquitous and is present in more than 1700 cities. Both students and parents love the platform. 

Everyone knows Shahrukh Khan as the face of Byju's. Along with this, it has acquired a global partnership with ICC until 2023.

 

Services

It is considered India’s best online learning platform. There are courses for almost every subject. The curriculum of the courses is specially designed to offer almost an unfair advantage to the students. The courses are available on academics and competitive exams.

The platform also provides other products like free textbook solutions and mock tests for different exams. The tutors ensure unlimited doubt-solving sessions for the students. They ensure proper preparation for various state board exams.

  

Classplus

Classplus is another successful Indian Edtech start-up that provides a platform for teachers. It empowers teachers to teach online and become India's top digital tutors.

Mukul Rustagi and Bhaswat Agarwal, along with 3 others, co-founded the company. Mukul Rustagi works as the CEO of the company, and Bhaswat Agarwal is the COO of the company. It was established in 2018, and the head office of the company is located in Noida. There are 200+ employees currently working in the company.

 

Mission & Vision: 

The company's mission is to empower teachers to impart their knowledge on their platforms. It wants to improve the infrastructure of teaching for teachers across the country. The vision of the company is to make the platform the best fit for tutors. The platform should allow tutors to offer customized lessons digitally.

The company has maintained its brand name in the Edtech market. It has been featured in renowned publications like Forbes, Times of India, YourStory, INC42, and money control.

The company has managed to build its brand from its qualitative services. It has centers in more than 1100 cities. The platform has been beneficial to more than 1 lakh tutors and 70,000+ students.

The Edtech start-up has signed Saurav Ganguly as their brand ambassador. He is also the nationwide celebrity endorser.

 

Services

The company serves as a perfect platform for teachers to grow their brands. It empowers teachers to impart their knowledge on digital platforms. The company allows tutors to sell courses and study materials to students across India.

The platform also provides the facility of posting video lectures with infinite storage to grow your brand. It allows live classes with automatic recording and unlimited students. You can observe a student's improvement on your dashboard. The platform ensures the complete safety of your data.

  

Cuemath

This Indian Edtech start-up is particularly focused on mathematics and coding. It covers the syllabus of CBSE as well as the ICSE board. Mentoring is provided to every user, and the curriculum of every course is detailed.

The founder of the company is Manan Khurma, an alumnus of IIT Delhi. He is also the CEO of the company and kick-started this venture in 2013. Govind Rajan works as the COO of the company. The head office of the company is located in Bangalore. The number of employees in the company is 1770.

 

Mission & Vision: 

The goal of the company is to impart knowledge through fun-learning courses. It wants to revolutionize the way education is imparted in the country. The primary aim of the company is to teach math in the right way. They want their students to become experts at problem-solving.

Cuemath provides an award-winning curriculum to the students. STEM.org accredits the curriculum. The start-up has been ranked in the top 50 global ed companies at GFEL, Dubai. The math curriculum is also awarded as the best math program by ETR.

The company has been featured in many renowned publications like economic times and live mint. It is the world's leading live-class platform for math and coding.

The company has impacted more than 200,000 students and is present in more than 20 countries. The platform is positively rated by students and their parents.

 

Services

The company provides informational math and coding classes for students. The courses are creative and provide a fun learning experience for the students. There are personalized courses available for the students.

One-to-one mentoring is provided to the students. The tutors ensure that all the doubts of the students are solved. All the plans are flexible and transparent. The company offers these courses at an affordable rate.

  

CultureAlley

CultureAlley is an Edtech platform that provides courses on foreign languages. It is a unique platform that offers innovative learning methods for mastering foreign languages.

The company was established by Nishant Patni, an alumnus of IIT Bombay. He has also completed his MBA from Northwestern University and currently the CEO of the company. He kick-started this venture in 2011, and the head office of the company is located in Jaipur, Rajasthan.

 

Mission & Vision: 

The company's primary goal is to impart free basic knowledge about different languages. It offers a unique way of learning for the students. The company aims to provide a comprehensive platform for various foreign languages. It also aims to provide free knowledge through social media platforms.

The company has maintained its aura and bagged recognition in the Indian Edtech market. It has been featured in various publications like live mint, economic times, INC42, YourStory, Techprimes, financial times, Ambitionbox, and many more.

The company has thousands of active users who are learning from the platform. The platform is trusted by its users and is highly rated. The platform is used by everyone regardless of age.

 

Services

The company offers both free and paid services for the users. It is a perfect platform for those who are keen on learning new languages. The website also provides English learning courses for Indian homemakers. The company also offers dictionaries for the users.

Courses on Spanish, Mandarin Chinese, Hindi, and Punjabi forums are available. The company keeps on adding new languages to the forum. Free courses for all of these languages are also available on the platform. The user can also book one-to-one skype lessons for personalized learning.

 

 

DostEducation

As the name suggests, the company offers us education just like a friend does! It is a non-profit organization that empowers parents to take charge of their child's studies. The platform helps parents boost their child's early development—this platform guides parents of any literacy level.

Sneha Seth and Sindhuja Jeyabal co-found the company. Sneha works as the CEO of the company, and Sindhuja works as the CTO of the company. Both of them have vast experience in the corporate world and have worked in various cultures. They kick-started this venture in 2016. The head office of the company is located in Delhi, India. 7 employees are currently working in this company.

 

Mission & Vision: 

The company's mission is to unlock the full potential of children by focusing on early learning, the time when 90% of our brain develops. The vision of the company is to empower parents to be leaders. They aim to make every child school-ready.

Dost Education has won the next billion Edtech prize and has bagged prize money of 25,000 dollars. It is also a WISE Awards finalist. The company has also been supported by publications like Economic Times, Hundredorg, Fresherslive, Edexlive, Gktoday, Live mint, Financial Times, and YourStory. 

The company has already reached more than 60,000 families and imparted knowledge to thousands of parents. The company has also provided audio messages for covid prevention and maintaining mental health during these times. Due to these services, the company has gained the trust of parents.

The company has partnered with Pratham, CRY, and UNICEF to impart valuable tips to the parents.

 

Services

The company delivers practical knowledge to parents so that they can prepare their kids for the future. They prepare the parents of any literacy level with the help of their innovative and exciting courses. These courses are available in different languages.

Currently, the courses are available for kids aged 2-8 and cover cognitive development, socio-emotional skills, and school preparedness. All the services provided by the company are free of cost.

 

Edukart

Edukart is another Indian Edtech start-up that focuses on offering quality education to users. The courses offered include everything from school coaching to degree certificates. The company is acquired by an Indian Fintech start-up named Paytm.

Ishan Gupta and Mayank Gupta established the company. Mayank is the COO of the company. Both have completed their MBA from reputed universities. Ishan was the vice president of e-commerce Paytm and has worked in various roles in the corporate world. He also works as the CEO of Edukart. They kick-started this venture in 2011. The head office of the company is located in New Delhi, India. Around 80 employees are currently working in the company.

 

Mission & Vision: 

The company's mission is to provide quality education and renowned degree certificates to the students. They aim to ease the education process of the country. The company aims to transform lives and empower people in the education industry. This will, in turn, positively impact the quality of education children receive.

The company has maintained its brand value by offering transparent and qualitative services. It has been featured in respected publications like Economic Times, Live mint, Business-standard, Moneycontrol, Ambition box, Techcircle, and Silicon India.

The company has bagged the trust of the users due to its services. Edukart has successfully targeted students who are willing to pursue undergraduate and postgraduate programs. The platform is highly rated by the users. 

Edukart has affiliations with universities like Narsee Monjee, a school for continuing education Bharathi Vidyapeeth, Indian school of business, university of petroleum and energy studies, Northwood University, London school of business and finance, and many more.

Services

The company provides a comprehensive platform for all learners. It claims to be India's largest platform to enroll in online courses. The courses include certifications, distance learning, and degree courses. The platform also offers networking opportunities and job assistance to the students.

Students can apply for correspondence courses like MBA, Executive MBA, PGDM, MCA, M.sc. IT, MA, MCOM, BBA, BCA, BA, BCOM, and BSc. IT. It also offers Diploma courses for these subjects.

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Top 7 Fintech Startups With Promising Future to Watch Out!

Rushant Pragwat

My name is Rushant Pragwat and I am a digital marketer and founder at iStrategist.I built this brand...

The opening up of the Indian market to foreign investors has made the Indian startup culture grow dynamically. The startup ecosystem in India has shown an upward trend from the last two decades. It is also the third-largest startup ecosystem in the world. Many successful fintech startups have gained... read more

The opening up of the Indian market to foreign investors has made the Indian startup culture grow dynamically. The startup ecosystem in India has shown an upward trend from the last two decades. It is also the third-largest startup ecosystem in the world.

Many successful fintech startups have gained recognition in the last decade. Here are the top fintech startup companies in India.

EarlySalary

EarlySalary is an Indian Fintech company that eases the procedure of lending money from banks. It is a Pune-based startup. The startup aims to revolutionize the way of taking loans in India.

CEO: Akshay Mehrotra

CFO: Ashish Goyal

Akshay Mehrotra and Ashish Goyal are the co-founders of the company. The motivation behind this startup was to make the loan process hassle-free for young working professionals. 

Vision & Mission: 

The startup wants to bring a change in the lives of its customers by providing them instant loans. They aim to increase their customer base and offer customer satisfaction.

The startup aims to provide instant loans for young working professionals. They aim to provide these services with appropriate technological support. MI Credit and FinShell are the technology partners of the company.

The startup has successfully featured in famous publications like mid-day.com, the Times of India, Outlook, ETtech.com, media infoline, and Sakal Times.

Anuj Ranka, the marketing head of the company, focuses on expanding digital initiatives on the app. He uses LTV programs for the customers and focuses on building a brand across digital platforms.

The company has more than 500,000 satisfied customers and has disbursed more than Rs 3000 crores. The entire procedure of loan is hassle-free and secured.

Services

The company claims to provide the best online lending services in the country. It provides the customers with instant loan services for shopping, travel, and education. The customers can avail of loans from Rs 1000 up to Rs 2 Lakh.

The customers are also provided with the service of a salary card. It takes just a few seconds to activate your salary card using the application. It is designed to serve as a secure mode of payment for its customers.  

 

Paytm

Paytm is one of the most successful fintech startups in India. It stands for “pay through mobile”. It has revolutionized the mode of payment in India. It lets you pay all your payments securely and instantly.

CEO: Vijay Shekhar Sharma

COO: Abhishek Rajan

Paytm was founded and developed by Vijay Shekhar Sharma. With an initial investment of $2 Million, he kick-started this startup in 2010. He is highly experienced and is also the founder and CEO of One97. There are currently over 5000 employees that are working in the company. 

Vision & Mission: 

The company’s vision is to bring revolutionizing change in the mode of payment. They want to bring an enormous impact on the economic foundation of the country.

Paytm intends to bring half a billion Indians into the mainstream economy with the help of online payments, banking, investments, and financial services.

The Paytm marketing strategy is based on the basic 4-P model of marketing. It has been aggressively advertising itself as a part of the marketing mix. With the catchy phrase "Paytm Karo", it has been advertised across various platforms like TV, magazines, newspapers, and billboards.

It is India’s largest online payment platform. Millions of users in the country trust their service and are completely satisfied. With rewards, the company has increased its customer base.

Some of the reputed partners of the company are Airtel, Docomo, Vodafone, Aircel, Uninor, and BSNL. 

Services

The company claims to be the best application for online payments. A customer can use Paytm for online recharge, electricity bill payment, DTH recharge, Loan EMI, insurance premium, and many more varied purposes. They ensure secure and quick payments through their application.

The customer can also link his/her bank account with the application. It will provide the ease to add money to your Paytm wallet. The company also offers various coupons on using their app for online payments. You can redeem these coupons to avail rewards.  

Awards and Recognition

  • Company of the Year at SABRE awards, 2017
  • Diamond SABRE award for reputation management.
  • Best consumer mobile service award, IMAI India digital summit.
  • Most trusted brand of the year, ET brand equity.
  • FT Future of Fintech award.
  • Outstanding startup of the year, Forbes leadership awards
  • ET Telecom game-changer of the year award.

Apart from these, the company has bagged various other awards and featured in reputed business channels. 

Contact details:

The company has dedicated contact support for every service. You can get the details by visiting their website.

 

Mobikwik 

Mobikwik is another Indian Fintech startup that provides the ease of making digital payments. They ensure secure and instant payments for their users. It enables better engagement of businesses with various digital payment modes. There are around 580+ employees that are working in the company.

CEO: Bipin Preet Singh

COO: Upasana Taku

Bipin Preet Singh and Upasana Taku co-founded the company in 2009. The head office of the company is located in Gurugram, India. With the motivation to improve the payment system in India, they kick-started this venture.

 Vision & Mission: 

The company’s vision is to make the platform India’s leading online payment platform and increase its existing customer base.

The company’s mission is to ease out the process of payments for the Indian population. It aims to increase the availability of digital payment in the country.

The company uses digital marketing as the primary marketing strategy for the company. It uses various social media platforms to generate leads and launch various offers to increase sales. It maintains the image of the brand by regularly maintaining its social media platforms.

The company aims to offer complete security to its users. With flexible payment options and offers, it has managed to create a huge customer base.

The company has partnered with e-commerce giants like Flipkart and Myntra. Ixigo is also a brand partner of the company.

The company has bagged the 5th Mbillionth South Asia Award. It has featured in many reputed publications like economic times, live mint, INC42, TechCrunch, Indiatv, and many more.

Services

Mobikwik is another mobile application that is an outstanding platform to make online payments. The customers can complete their online mobile recharge, electricity bill payment, credit card payment, insurance premium payment, EMI payment, and E-challan payment. The application also offers an option for LPG booking.

The application also offers the option of linking your bank account to ease the process of online payment. It can be integrated with different applications like BHIM UPI to further improve the process of online payment. The company also provides offers and coupons for using its platform to make online payments.

 

Lendingkart

Lendingkart helps entrepreneurs to easily obtain working financial capital. It is an RBI registered NBFC and has empowered thousands of businesses in India. The head office of the company is located in Ahmedabad. 761+ employees are currently working in the company.

CEO: Harshvardhan Lunia

COO: Mukul Sachan

Harshvardhan Lunia and Mukul Sachan are the co-founders of the company. Both of them are highly experienced and great entrepreneurs.

Vision & Mission: 

The company aims to deliver various other services along with providing working capital. They have started their implementation in different sectors and broadened their reach.

The primary aim of the company is to ease out the process of acquiring working capital for small businesses so that they can focus on core operational tasks.

The company hired a marketing agency to increase the growth of the company. They used Google Ads and other paid advertisement strategies to improve the reach of the company. It works on different social media platforms to organically market the company's brand name.

The company is trusted by its clients. They have disbursed more than 1,00,000 loans and supported more than 89,000 businesses.

Services

Lendingkart is another Indian fintech company that provides online lending services. It offers business loans, working capital loans, MSME loans, business loans for women, gold loans, and many more. It is a perfect platform for working individuals who are looking towards getting loans.

The entire process of lending is completely safe and easy. Within minutes, you can get a loan for your purpose. The company has affiliations with many reputed banks and this is what makes the procedure simple and quick.

Awards and Recognition

  • World BFSI Dream company to work for, 2020
  • World BFSI most influential business leader, 2020
  • BLOY digital technology award, 2020
  • Best landing tech of the year, 2019

Along with this, the company has bagged many local awards. It has also been featured in some reputed publications like economic times and live mint.

 

Policybazaar

Policybazaar is India’s leading fintech startup and the foremost insurance provider in the country. The head office of the company is located in Gurugram, India.

CEO: Yashish Dahiya

COO: Sharat Dhall

Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar are the co-founders of the company. They kick-started this venture in 2008. The company has more than 10,000 employees that are currently working.

 Vision & Mission: 

The company aims to make a healthy and well-proctored India. The mission of the company is to build a safety net for more than 250 million households in India.

The primary marketing strategy that is adopted by the company is advertising. It has increased its advertisements on television as well as digital platforms. The company has successfully built a brand name with the help of aggressive advertising.

The company has successfully acquired the trust of its existing customers and constantly gain new customers with their exciting offers. 

The company has partnerships with various reputed brands like Bajaj Allianz, HDFC life, MAX life, PNB Metlife, Reliance General insurance, and many more.

 Services

Policy Bazaar is an all-in-all platform for insurance-related services. It offers term life insurance, health insurance, car insurance, 2-wheeler insurance, family health insurance, travel insurance, and many more. The company also has investment opportunities, retirement plans, and child saving plans for the customers.

The customers also have the option to compare between the policies and provide the best suitable policies for the customer. The customers have to pay minimal commission for using the platform and it is cheaper as compared to other insurance companies.

Awards and Recognition

  • Financial Express Best Bank, 2019
  • The Digital Insurer Global Livefest Award
  • IAMAI India Digital Awards, 2018
  • BML Munjal Awards, 2017
  • IDC Insight Award, 2015
  • Moneytech Awards, 2017

Apart from these, the company has bagged various other awards and featured in reputed publications. 

CashKaro

CashKaro is the country’s largest website that provides cashback and coupons. The company has affiliations with more than 1500 shopping websites and provides offers for the customers. The head office of the company is located in Gurugram, India.

CEO: Swati Bhargava

COO: Rohan Bhargava

Rohan Bhargava and Swati Bhargava are the co-founders of the company. It was established in 2013. There are more than 114+ current employees in the company.

 Vision & Mission: 

The vision of the company is to be the easiest savings destination for shoppers. The mission of the company is to offer rewards and coupons to customers. Provide customers deals and help them save money.

The company uses digital marketing strategies to build brand value of the company. It combines useful content to generate leads and improve their branding. The company focuses on individual strategy every month to maintain the aura of the company on social media platforms.

The company has been featured in many reputed publications for its qualitative services. Some of these publications are YourStory, Hindustan Times, Fortune, The Times of India, Economic Times, Business Lines, Navbharat Times, Business Insider, and Forbes.

The company has successfully maintained a huge customer base. There are around 2 million registered users. It has partnered with more than 1500 companies.

Some of the reputed brand partners are Acer, Bata, Adidas, Canon, Dell, Dettol, Engage, Fasttrack, Garnier, Godrej, HP, Horlicks, LG, Nestle, Nike, One plus, Panasonic, Samsung, and many more.

Services

Another Indian fintech startup that provides user-friendly online payment services. The platform ensures secure payments and users can easily complete their payments online. The company also provides rewards every time you use its platform for making online payments.

The company has affiliations with more than 1500 companies and provides coupons for companies like Zomato, Swiggy, Faasos, Dominos, Pizza hut, Sulekha, Urban clap, and many more.

 

MoneyTap

MoneyTap provides you your credit line and can be used anywhere and anytime. It has partnerships with many reputed banks. The head office of the company is located in Bengaluru.

CEO: Bala Parthasarathy

COO: Anuj Kacker

Bala Parthasarathy and Anuj Kacker are the co-founders of the company. They kickstarted the company in 2015. The number of employees in the company is 272+. 

Vision & Mission: 

The company aims to increase its customer base and provide customer satisfaction. The mission of the company is to change the way of money lending. It aims to ease the process of taking loans for the customers.

One of the primary aims of the company is to increase its website traffic and widen the reach of the company. Hitarth Saini, the marketing head of the company, focuses on social media marketing and content marketing to improve brand awareness. The company also uses advanced SEO strategies to improve the ranking of the pages.

The company has more than 30,000 registered customers from 14 cities in India. The company has affiliations with many reputed banks and it is trusted by its customers.

The company has featured in many reputed publications like Business Line, Live Mint, CIOL, Financial Express, BW Disrupt, YourStory, Founder Thesis, Money Control, Times Now, and Inc 42.

Some of the reputed brand partners of the company are HDB Financial services, Credit Saison India, DMI Finance, Fullerton India, InCred, RBL Bank, Tap Start, Apollo, Acko, and India first.

Services

MoneyTap as the name suggests provides online lending services in just a few taps. It eases out the complex process of taking loans. The customer can get approved for a credit line of up to Rs 5 lakh online. This can be repaid in convenient EMI tenures of up to 36 months.

The company also provides a unique feature that makes it different from other similar fintech companies. The customer needs to pay the interest only on the amount that is used by him/her. Along with this, the entire procedure of money lending is safe and easy.

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Lesson Posted on 14 May Functional Training/Internet & Digital Media/Digital Marketing Training

The Journey of Wow! Momo Across India, a Case Study

Rushant Pragwat

My name is Rushant Pragwat and I am a digital marketer and founder at iStrategist.I built this brand...

"In any market, a brilliant concept supported by a clear vision and competitive plan leads to success." With the success of their company, the Kolkata-based duo of two friends has proven the above point. WOW Momo is a well-known fast-food restaurant chain with headquarters in Kolkata, West Bengal. They... read more

"In any market, a brilliant concept supported by a clear vision and competitive plan leads to success."

With the success of their company, the Kolkata-based duo of two friends has proven the above point. WOW Momo is a well-known fast-food restaurant chain with headquarters in Kolkata, West Bengal. 

They specialize in momos, a typical dish in Nepal, Tibet, and India. Based on various factors such as volume, product innovation or variety, and turnover, it has grown to become India's largest momo chain and fastest growing Quick Service Restaurant chain.

The founders plan to add 400 more outlets by 2021 and make the brand global by opening locations in the United Kingdom, the United States, Canada, and other countries.

The story behind

Key Persons: Sagar J. Daryani (CEO), Binod K. Homagai (COO), Shah Miftaur Rahman (CFO)

WOW Momo was founded by Sagar Jagdish Daryani and Binod Kumar Homagai, two entrepreneurs from Kolkata. Both the founders of the brand had dreamt of starting a momo company while studying M.Com in the same batch at Kolkata's St. Xavier's college. So you might be thinking, why momos?

Well! Binod is from Nepal, where momos originated, and Sagar remembers loving momos, especially from a vendor who sat outside his school. Sagar's brain-child started selling a variety of high-quality momos after witnessing some street vendors famous for their variety.

While in college, they both were offered jobs at an international bank with a salary package of Rs. 3 lac p.a. However, rather than embracing the job offers, both choose to pursue their dream of opening a momo company!

And this is how WOW Momo was established in 2008 with a small investment of Rs. 30,000, which Sagar's parents made. They began in a 200-square-foot kitchen with one table, employed two cooks on a part-time basis with a low wage, and raw materials for momos were purchased on credit from a nearby grocery store. These became the foundation of emerging businesses.

Later on, they purchased a 6/6 kiosk on a rental basis at Spencer's retail in South Kolkata in exchange for 18 percent revenue sharing every month. Initially, Momos were sold for 40 rupees per plate. 

They had built a market base for WOW Momo through their marketing strategies and promotional activities. As a result, the brand made a sale of approximately Rs. 2200 on the first day, and sales increased to Rs. 53000 by the end of the month.

By their current success, they have shown that taking risks is a significant aspect of entrepreneurship.

Their Mission And Vision

Mission- WOW Momo aims at providing people with nutritious and steamed delicacies while creating employment opportunities.

Vision- The vision is to be India's version of McDonald's and expand internationally to become one of the world's fastest-growing QSR chains.

Hindrances They Faced And How They Solved 

Initially, they just had a small kiosk to start their business, and expansion was challenging. So to gain customers and increase their reach, the founders focused on product-oriented marketing campaigns wherein they would wear a yellow t-shirt and go to customers with a tray of momos for taste sampling.

WOW Momos faced competition from street vendors who sold momos at a lower price. However, WOW Momos had a competitive advantage over street vendors due to the high quality, sanitation, and variety in momo flavours.

Moreover, at the starting of the business, problems arose when government officials began fining WOW Momos for failing to obtain licenses, but eventually, things sorted out.

For WOW Momos, the road has not been without difficulties, yet every blunder has taught them something essential.

What Do They Do?

WOW Momos serve a wide range of momos (both veg and non-veg), including steamed, baked, and pan-fried options with three delectable sauces and fillings ranging from vegetables, mushrooms, and paneer to fish, chicken, and prawn. To top it all off, there's a chocolate momo!  

Their various sweet or spicy sauces are used for frying these momos to give them an Indian flavour. In addition, they offer Momo chats, Tandoori momos, baked momos, and even Momo Burgers. 

Steamed momos, chicken momos, chicken and cheese momos, Schezwan momos, and prawn momos are a few varieties of their momos. Vegetarians can choose from corn momos, corn and cheese momos, Mushroom Momos, and other options.

 The category of food items available with them are:-

  • Steamed Momo 
  • Butter masala momo
  • Tandoori Momo
  • Fried Momo
  • Sizzler momo
  • Pan-Fried Momo

Moreover, it has partnered with various companies like ITC, Nestle, etc., to make its new Grocery launch arm successful.

Business Model Of Wow Momo

The business model represents a company's success plan. WOW Momo's popularity can be attributed to its redesigned business model. 

The business model followed by WOW Momo is the company Owned- Company Operate model. They handle all activities on their own, from material acquisition to packaging and distribution! Each city has its central cloud kitchen.

Rewards And Recognition

  • Best Dim-sum product chain in Indian Restaurant Congress Award 2016
  • Best Unique Retail Concept Award – Images Retail Award 2017
  • Best Quick Service Restaurant in Indian origin - Coca-Cola Golden Spoon Award 2018
  • Best Innovation in Store Design - Coca-Cola Golden Spoon Award 2018

Their Road To Success

"Simplicity, passion, and a never-say-die attitude" is the secret of their success.

Both entrepreneurs had put in a lot of effort to make WOW Momo a success. They began with an idea, and that idea has now spread throughout the country. Their commitment to their work and enthusiasm for their goal has served as an inspiration to others. Their success is based on constant product creativity. 

When the brand's founders first started the company, they didn't give much thought to failure. Their primary goal was to be successful. As a start-up entrepreneur, it is more important to believe in the idea and its success. Even with minimal resources, to begin with, the brand has shown that creativity, commitment, and confidence can propel anyone to victory.

Funding

To date, WOW Momos raised a whopping $38million from the following investors:

  • Tiger Global
  • Bandhan Bank
  • Indian Angel Network
  • Lighthouse funds
  • Anicut Capital
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Lesson Posted on 13 May Functional Training/Internet & Digital Media/Digital Marketing Training

How Does DMart Employ Their Daily Savings, Daily Discounts

Rushant Pragwat

My name is Rushant Pragwat and I am a digital marketer and founder at iStrategist.I built this brand...

The 'One-stop' supermarket chain aims to provide consumers with a wide variety of essential home and personal goods under one roof. Each DMart location stocks home utility items such as food, toiletries, beauty products, clothing, kitchenware, bed and bath linen, home appliances, and more at affordable... read more

The 'One-stop' supermarket chain aims to provide consumers with a wide variety of essential home and personal goods under one roof.

Each DMart location stocks home utility items such as food, toiletries, beauty products, clothing, kitchenware, bed and bath linen, home appliances, and more at affordable prices that the customers value. It has a well-established presence in 235 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Karnataka, Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab, and Rajasthan after the opening of its first store in Powai in 2002.

DMart's sales mix remains primarily confined to food and groceries, while other businesses have rapidly grown into various segments of differentiated supermarket chains. Categories such as high-end electronics, jewellery, and watches – into which companies such as Reliance have ventured and account for up to 25% of Indian consumer spending – are avoided by the company.

Avenue Supermarts Ltd. (ASL) also owns the DMart-affiliated brands D Mart Minimax, D Mart Premia, D Homes, and Dutch Harbour.

The Background

Avenue Supermarts Ltd. (ASL), a company founded by Mr Radhakishan Damani, owns and operates Dmart. D-mart is an Indian hypermarket and supermarket chain established in 2002 in Mumbai by Mr Radhakishan Damani.

Radhakishan Damani had a humble start, living in a one-room flat in Mumbai with his family. After a year of studying commerce, he dropped out of college, and it was his father's death that led him to join his brother's stockbroker business. Thus began his career as a stockbroker.

He had quickly realized that to make money from the market; he needed to invest and trade his own money in the stock market, rather than just staying a stockbroker. He began his career as an investor in the stock market in 1980 and made a lot of money, especially during the Harshad Mehta influence.

After hitting such great heights, he abruptly left the stock market and decided to enter the retail industry in 2001. When D-Mart debuted on the market in 2002, it gave the challenging sector a new lease of life.

Damani recruited Ignatius Navil Noronha as head of business from Hindustan Unilever, where he was a young executive in market research, distribution, and modern trade. Noronha entered the company in 2004 as the head of business, and currently, he is the Chief Executive Officer.

He established the Dmart supermarket and hypermarket chain. He chose to extend the model to different locations after about a year when everything seemed to be in order. Dmart began its expansion in 2007, opening stores in Ahmedabad, Baroda, Pune, Sangli, and Solapur.

Dmart had grown to become India's third-largest branded retail chain by 2012-13.

2017- Initial Public offer of Dmart was announced.

In just 13 years, Dmart has managed to achieve profitability and has entered the top 20 most valuable companies club.

Their Mission and the Vision

Vision: To research, discover, and make available new products/categories for the customer's daily use at the "highest" value available.

Mission: To be the lowest-priced retailer in our service area/city/region.

WHAT DO THEY DO?

D-Mart has always tried to project the picture of a discount store that sells most items from all major brands to its customers. A store that provides good value for money! Dmart focuses on the middle-income community and uses discount deals as a promotional tool to draw buyers and increase sales.

Dmart offers a product that includes:

  • Grocery & Staples
  • Daily Essentials
  • Dairy & Frozen
  • Home and furniture
  • Home Appliances
  • Bed & Bath
  • Clothing
  • Footwear
  • Toys
  • Crockery
  • Luggage
  • Health and beauty
  • Sporting goods and fitness
  • Grocery
  • Fruits & Vegetables

AWARDS AND RECOGNITION

Dmart has bagged various recognition and rightfully so:

  •  Entered the Top 20 valuable companies club
  •  65th most valuable Indian firm, ahead of Britannia Industries, Marico, and Bank of Baroda
  •  Made a record opening on the market on the National Stock Exchange

THEIR BUSINESS MODEL

Dmart begins with low-cost items that customers require regularly and can sell for slightly less than MRP. It enables them to maintain a high inventory turnover ratio (a measure of the sale of an inventory). They then use the fast inventory turnover to negotiate better prices with suppliers, allowing them to maintain the low prices.

It can be said that the business model of Dmart is a never-ending loop.

HINDRANCES FACED BY DMART AND HOW IT WAS SOLVED

Technology

It was predicted that Damani's slow and steady speed enterprise might face formidable challenges posed by rapidly evolving technology. But it was proved wrong; Dmart now has an online website and a mobile app name Dmart Ready and growing stronger day by day.

Competition

Every business faces tough competition from its competitors. So, do Dmart! Dmart is rapidly expanding its reach and now has about 234 stores in India. 

THE ROAD TO SUCCESS

"Buy it low, stack it high, and sell it cheap" is their ROAD TO SUCCESS!

Moreover, the success of Dmart is based on three factors: customers, vendors, and employees!

Customers: Since Dmart caters to middle-income families, many of their locations are in or near residential areas rather than malls. Dmart's goal is not to satisfy every customer need, as other rivals do, but rather to meet the majority of daily consumer needs while offering value for money.

Vendors- The second pillar of their model is vendor relationships. Damani's vendor partnerships have become his most significant asset since he comes from a trading background. The FMCG industry has payment periods ranging from 12 to 21 days, but Dmart pays its vendors on the 11th day. This keeps him on the vendors' priority list. Dmart gains higher margins because it buys in bulk and pays its suppliers on time.

Dmart owns most of the properties in all of the stores it operates, which allows them to save a significant amount of money on leases. Unlike other hypermarkets, they stop opening stores within malls to avoid paying exorbitant rents. Since rent is applied to a retailer's operating costs, the pressure is removed, allowing D-mart to increase its income further. This accounts for about 6-10% of its total revenue.

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Lesson Posted on 10 May Functional Training/Internet & Digital Media/Digital Marketing Training

A Look Into

Rushant Pragwat

My name is Rushant Pragwat and I am a digital marketer and founder at iStrategist.I built this brand...

A platform for both Educators and Learners! A decade ago, who would have thought this was even possible, yet, visionaries do just that- Create the unthinkable. Unacademy is one such platform that, although it had a humble start, has grown into one of the most successful start-ups, with their tagline- "We... read more

A platform for both Educators and Learners! A decade ago, who would have thought this was even possible, yet, visionaries do just that- Create the unthinkable. 

Unacademy is one such platform that, although it had a humble start, has grown into one of the most successful start-ups, with their tagline-

"We are India's largest learning platform."

Unacademy's tagline reflects their enthusiasm for changing the way of education and providing the best educational material to our country's future children.

Gaurav Munjal, Hemesh Singh, and Roman Saini formed Unacademy in 2015. They established Unacademy as a forum for educators and digital natives. Their primary emphasis is on educators who create instructional videos and provide live lessons to students, as well as for the students to have access to more than 30 exam preparation categories.

Unacademy has transformed the way we learn, moving us away from the monotony of traditional classrooms and into the convenience of learning whenever and wherever we want.

Industry

  • Education
  • E-Learning
  • Distance Education
  • EdTech

Founded: 2015

Founder: Gaurav Munjal, Roman Saini, Hemesh Singh

How it all started?

It all started in 2010 with Mr Gourav Munjal, the CEO and the founder of the Unacademy. While in college and pursuing his engineering from Computer science, he was determined to make a difference. Once during his exam, he posted a video on YouTube, which surprisingly got a fantastic response. Along with his friend Hemesh Singh he started a real estate platform for bachelors and college students named "Flatchat".

On the other side, there was co-founder Roman Saini, who cleared the UPSC examination at 16 years of age. After a while, Common-floor acquired Flatchat, and finally, they got to the exit point of this business. Overall they earned around 50 lakhs as a profit from this start-up.

Gourav Munjal convinced Roman Saini and Hemesh Singh to improve our education system. Now their path was clear that they have to focus on the education system, specifically competitive examinations. So, they finally decided to start with UPSC because Rohit Saini was an expert in that, and also UPSC had a larger market and costly institutions. Thus, Roman Saini began to post videos on YouTube continuously.

And today, that journey led to the formation of Unacademy, which became India's Biggest education channel. 

THEIR BUSINESS MODEL

Their whole business model is based on the Freemium Business Model. So in this business model, a company offers some of its services for free, and to access high-quality content and all of its programs, a small subscription fee/membership is charged.

Unacademy provides some of its core services for free while charging a subscription fee for high-quality content. Pre-recorded classes are free, but live, immersive sessions with top experts are not. 

WHAT IS THEIR MARKETING STRATEGY?

Unacademy makes heavy use of digital marketing (Google, Social Media, and OTT channels such as Netflix, Amazon Prime, and others), TV advertisements, radio, and out-of-home (OOH) promotional strategies billboards as part of its aggressive marketing campaign.

Digital marketing and OTT platforms generate the most revenue in tier-1 cities, TV and out-of-home advertising generate more leads in smaller towns.

FUNDING

Unacademy has joined the prestigious Unicorn group, which means that the company's value has reached $1 billion. Unacademy has received a total of 198.5 million in funding from seven rounds of funding. It has been funded by various investors, including the following:-

  • Blume Ventures and Nexus Venture Partners 
  • Sequoia India and SAIF Partners
  • Sequoia India, SAIF Partners, and NEXUS Investment Partners.
  • Facebook, Blume Ventures, Nexus Ventures, Flipkart CEO Kalyan Krishnamurthy, and private equity firm General Atlantic
  • SoftBank Group
  • Tiger Global
  • Steadview Capital

WHAT DO THEY DO?

Unacademy provides a wide range of courses created by over 18,000 instructors.

The course curriculum includes the 10+2 syllabus and other competitive exams such as JEE, NEET, UPSC, SSC, Bank PO, CAT, GATE, etc.

The platform provides courses in the form of live classes as well as pre-recorded videos. Every fourth class of the week is devoted to answering students' questions. Unacademy is now offering courses in pastry making as well as chess.

THEIR VISION AND MISSION

The vision is to collaborate with the best minds to democratize education for anyone who wants to learn.

Mission- To build the world's largest online information repository for multilingual education.

THE HINDRANCES FACED AND HOW THEY SOLVED 

Unacademy's data, which included over 20 million accounts, was hacked and sold by cybercriminals.

On the other hand, the CEO explained that the team had been closely monitoring the situation. No confidential information (financial details or location) — other than user names and email addresses — was compromised. 

The main takeaway from this incident, according to Gaurav, was that the Ed-tech start-up's current emphasis is not on development but on building more robust systems. In a time of crisis, the entrepreneur assumes that it is always best to be well informed ahead of time.

AWARDS AND RECOGNITION

  1. Start-up of the year award by IAMAI received by Unacademy
  2. Indian Achievers Award received by Unacademy Educator Jaspal Singh
  3. Every month Unacademy organizes an award ceremony for the top-performing educators of the month.

UNACADEMY ACQUISITIONS

  1. Kreatryx- Acquired to expand GATE and Engineering Services Exam preparation.
  2. CODECHEF- Acquired to help the company is launching a coding skill vertical for school-aged children
  3. Wifistudy- To aid Unacademy in preparation for competitive public sector exams.
  4. PrepLadder- To offer high-quality education to more students around the country.
  5. Coursavy- Unacademy's leadership role in UPSC CSE preparation has been improved after acquiring Coursavy. Coursavy now teaches at Unacademy as well as mentors other educators. It aids them by instilling discipline in aspirants.
  6. Mastree- The main aim of acquiring this company was to concentrate on delivering low-cost education. It also aims to make the platform more user-friendly for students.
  7. NeoStencil- With this acquisition, Unacademy will expand its presence in Tier II and Tier III cities in India.
  8. TapChief- Assist students in getting their dream jobs by providing them with the best education and access to top companies that they would not otherwise have.
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Answered on 23 Mar IT Courses/Data Science Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training +1 Functional Training/Data Analytics less

Samuel Bharti

Bioinformatician with 4+ years Experience in Science and Programming Subjects

There's no direct relation between Digital Marketing and Data Science. Let's make a comparison of 2 aspects: 1. ROLE Digital Marketing: It is a process of using online social media platforms like LinkedIn, Facebook, Instagram and other platforms, including but not limited to search engines (Ex. Google),... read more

There's no direct relation between Digital Marketing and Data Science. Let's make a comparison of 2 aspects:

1. ROLE

Digital Marketing:

It is a process of using online social media platforms like LinkedIn, Facebook, Instagram and other platforms, including but not limited to search engines (Ex. Google), YouTube, apps, websites and blogs to find prospective customers. You don't have to write code to make marketing models; you need to design things and find ways to reach the right audience.

 

Data Science:

Skipping the definitions already discussed all over the internet. In Data Science, we work with data visualisation. Say you reached the customers via digital marketing. You got the data like how many customers bought your product, how many showed interest, how many revisited your product page, what customers bought along with your primary product, and so on. Analysing this data and creating a model to maximise purchase/sales is one of the roles of a Data Scientist. Like when a product is recommended to you on Amazon, it is because of the model designed by data scientists. Whereas the poster of the latest phone you see is one the role by digital marketing, choosing the right colours, layouts, etc.

 

A very similar role coming from digital marketing to data science would be a marketing analyst. Digital Marketing requires no to very little knowledge of programming; Marketing Analyst involves knowledge of a few technologies. In contrast, Data Scientist requires knowledge of programming, including data mining, data analysis, data visualisation and predictive modelling using ML/AI.

 

2. CAREER

With the growing rate of online engagement and recent lockdown due to COVID, everything is shifting to virtual platforms. This is beneficial for both Digital Marketing and Data Science careers. More customers engaging online so more jobs in digital marketing as online competition will increase in businesses. Increase in requirement of image and video graphics for promotions, email marketing, content creation and other promotional strategies.

   

 

An increase in the above will generate large amounts of data, both on how these strategies perform. Moreover, how are customers interacting directly and indirectly? This data needs to be analysed by data scientists. Thus, creating a large number of jobs in data science. Digital Marketing and Data Science are going hand-in-hand in the aspect of career opportunities. One acts as a front-end, and the other is a back-end.

To conclude, both have plenty of jobs in the market if you have the appropriate skill set. I am not sharing statistics of jobs right now but will find all charts leading to an upward trend. If you search, focus on examining your capabilities and interest when choosing a career, not just based on the salary amount. If you have interest, you can perform better in your field and get a high-salary job in the same.

All images are sourced from google.

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Answered on 30/04/2020 Functional Training/Internet & Digital Media/Digital Marketing Training

Indra Prabha Kumari

Trainer

1. You can use - SEO- MOZ, SEOGADGET, SEARCH ENGINE LAND. 2. Promote on social media Networking sites.
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