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Lesson Posted on 15 Jul Tuition Functional Training/HR Training IT Courses/Six Sigma Training +1 CBSE/Class 8/Social Studies/Geography/Human Resources less

Culture in Shorts

Maria Velankanni

Im a HR professional with 10+yrs of experience in corporate world. I have worked with Ocwen Financials,...

1. Infostretch introduced a virtual engagement initiative called Infostretch's Got Talent, which was an intense 3-week event on various segments such as Dance, Fitness & Singing. Employees participated along with their families from the confines of their homes. Each week they hosted a live virtual... read more

1. Infostretch introduced a virtual engagement initiative called Infostretch's Got Talent, which was an intense 3-week event on various segments such as Dance, Fitness & Singing. Employees participated along with their families from the confines of their homes. Each week they hosted a live virtual competition. These events witnessed employee participation from different time zones and brought along hosts, judges, participants, and audience polls–a complete replica of stage shows. Every show has seen a lot of excitement, fun and involvement from not just the employees but also their families

2. Aspire Systems have adopted key employee welfare initiatives to complement the new working norms. For instance, Mind Spa, their psychological counselling session, has been made virtual. This enables their employees to connect with the counsellor on-call or via email. Aspirants can reach out to the counsellor if they feel the need to discuss any anxiety they are facing. Email announcements are sent out a day in advance to let all colleagues know about the availability of the counsellor. As their employees learn to cope with the new ways of working, the sessions have been hugely beneficial, enabling them to receive expert guidance as needed. The availability of the counselor has benefited not only Aspirians but also their families, in a few cases

3. An organization has launched Wellness activities that they can engage from home; Meditation, Yoga, and Stress Management sessions. They have published Wellness Articles on their internal portal for the same. Their CEO is holding weekly Open House sessions for 'Q&A with the global team' along with vlogs for the organization on updates regarding Covid-19. They have a weekly newsletter for their employees globally, and they hold frequent team meetings to share updates, address professional concerns, and create "virtual coffee chats" to connect with colleagues more casually. They have Slack channels set up for the global team to build community and support for their employees

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Answered on 19 Jun Functional Training/Internet & Digital Media/Digital Marketing Training

Achuth Sharma

Learn Knowledge and Earn Money

Hi Vasu, In search engine enter which submission you need in quotes like "Webdesign" Social Book Marking submission sites. Mostly you will get detailed results.
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Lesson Posted on 17 Jun Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

What is the single best piece of SEO advice?

Atul Jaiswal

I am Atul Jaiswal (Blogger. SEO Professional. Digital Marketing Enthusiast). I have around 3 years of...

The only single advice which I would like to give is: "UNDERSTAND THE USER INTENT & THEIR REQUIREMENT" Recently, I have used "Filling the Gaps SEO Technique" on my blog & my organic traffic increased by more than 300% in comparison to the same date range in the last month. Below are the images... read more

The only single advice which I would like to give is:

"UNDERSTAND THE USER INTENT & THEIR REQUIREMENT"

Recently, I have used "Filling the Gaps SEO Technique" on my blog & my organic traffic increased by more than 300% in comparison to the same date range in the last month. Below are the images from my google analytics:

 

What is "Filling the Gaps SEO Technique"?

So, my blog post was already ranking on the 1st page of Google, but somehow I was not able to crack the top 3 positions for my target keyword.

After going through my blog post again & again, I tried to find the problems in my article. After putting all my efforts for 1–2 days, I found the following reasons which were responsible for the same:

  1. My blog post is not fulfilling the user intent for my target keyword (incomplete information)
  2. Grammatical mistakes in my article
  3. Requires additional content to help suffice the needs of the visitors
  4. The requirement for a "table of content" to help users navigate easily within the article.
  5. Some extra feature to help me stand out in the SERP

These were the gaps that were stopping me from ranking on the Top 3 positions & therefore, I have given the name "Filling the Gaps" to this SEO Technique.

After finding out the reasons, I have used the "Filling the Gaps SEO Technique" & completed the following:

  1. Researched for the related keywords to the primary keywords
  2. Added more information to cover as much as possible
  3. Added one plugin for "Table of Contents."
  4. Added FAQ schema to distinguish my result & cover more area in SERP
  5. Bought rewriting service from Fiverr to improve the grammar & sentence formation in the article

 

Result:

  1. More than 300% increase in Organic Traffic
  2. Started ranking in Top 3 positions for my target keyword

Therefore, in my opinion, "Understanding the user intent is more important than anything in SEO".

Now, it's your turn!

What do you think about this SEO Technique?

Let me know your thoughts in the comment section below!

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Lesson Posted on 15 Jun Functional Training/Project Management/PMP Training

Strategy for PMP Preparation

Rahul B.

I am a certified Project Management Professional from Project Management institute, USA. with 7 years...

Hello Friends, Hope you are all doing well, positive, focused and energetic to achieve milestones. This time offers us re calibration opportunity of our self where we can write what we need to achieve, create a timeline and actions to fulfil it. If you are planning for PMP certification, I think this... read more

Hello Friends, Hope you are all doing well, positive, focused and energetic to achieve milestones. This time offers us re calibration opportunity of our self where we can write what we need to achieve, create a timeline and actions to fulfil it. If you are planning for PMP certification, I think this can be the best time to prepare for it looking at time & digital resources availability.

Follow these steps:

  1. Visit LinkedIn and search for PMP prep course. This course will provide you 35 Hrs Mandatory PDU certificate and also clear’s your basic
  2. Prepare 3 Months schedule, connect with me so I can email you draft schedule. This schedule covers reading PMBOK, Rita Mulchay & 5 Mocks.
  3. You can connect me anytime if you have any query, I will be happy to help you.
  4. Don’t prepare schedule using excel, use online tools like Smartsheet, Trello, which can give you auto-reminders and you can track your progress using technology.
  5. Keep Yourself motivated by reading any motivational book, you can even watch 2 videos of BKshivani or Sadguru on daily basis to keep yourself focused and positive.
  6. To make PMP learning more interesting, watch PM industry webinars, read PM articles, search tools on the internet to see its practical use in the industry, for, ex. how we can use Multi-criteria decision analysis to make a decision 
  7. Highlight essential points using a highlighter in PMP and Rita Mulchay; this will ensure proper last day revision.
  8. Solve a minimum 50 questions after each chapter and see where you made mistakes and revise that concept.
  9. Dedication, discipline and learning eagerness is to the key to master PM concepts so watch motivational videos for commitment, prepare your schedule in scheduling software for discipline and keep your self assessing to achieve your goal in time.
  10. Finally - do connect with God with meditation, help poor people by any possible means, keep your mind pure and happy, increase your EQ things will automatically start falling in place for you.

For now, these are few thoughts which may help you to initiate your journey. I will be with you in the entire journey with more useful information. Keep watching this space.

Stay Safe, take care of your family, keep learning, be happy :)

See you soon, Regards

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Lesson Posted on 09 Jun Functional Training/Internet & Digital Media/Digital Marketing Training

Digital marketing streams for starters

Ramji Varadarajan

I can teach every topic very easily and make it stronger for the students.

Goal 1: Get your business online. Demand: High. Investment: None-Medium-High Objectives: a) Choose your product/service you wish to sell through your business. (What's your niche?) b) Brand your business with an exclusive logo. Setup your Brand profiles in Social Media. c) Buy a domain name that suits... read more

Goal 1: Get your business online. Demand: High. Investment: None-Medium-High

Objectives: a) Choose your product/service you wish to sell through your business. (What's your niche?)

b) Brand your business with an exclusive logo. Setup your Brand profiles in Social Media.

c) Buy a domain name that suits your business name, a reliable web hosting for your website.

d) Create a website. Start Blogging. (Prioritise Content creation after initial setup) Share some excerpts through social media linking back the entire article back at your website.

e) Start optimising the website for Onsite SEO and Technical SEO. Optimise Content copy with the keyword as per required keyword density and focus on internal linking. Connect Website with your social media profiles. (Helps search engines identify with a particular brand )

 f) Setup Google Search Console to help rank your page in search engines (Additionally add Bingbot or AOL, Yandex as per requirement) and Google analytics to help track audience visits to your website.

g) Start link building through offsite SEO activities. Check competitors link-building tactics and focus on building high-quality DA(domain-authority) links. (This helps improve ranking in search engines)

Goal 2: Provide professional digital marketing services. Demand: High. Investment: None-Medium

Objectives: a) SEO Site Analyst: Analyse Client's Website and Generate SEO Report.

b) Become a brand manager. Handle Social Media Accounts and manage daily activities. (Social Media Posts and Campaigns as planned within content calendar)

c) Become SEO manager. Handle websites onsite and offsite SEO activities.

d) Campaign Manager: Handle Pay-Per-Click campaigns in social media or Google AdWords and help in targeting and retargeting customers to your site. 

e) Freelancing: Freelancing as an SEO Expert to provide SEO services as a customised solution to a business requirement. 

Note: Roles and responsibilities do change from time to time as they don't happen to be consistent.

Goal 3: Become Digital Marketing Trainer. Demand: High. Investment: None-Medium

Objectives: Learn complete Digital Marketing and Train others to be Digital marketing professionals

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Answered on 28 May Functional Training/Internet & Digital Media/Digital Marketing Training

Nazal Nazeer

Entrepreneur | Startup Incubator | Mentor

You have to create a proven result of SEO and also save your ad preview links, While Registering websites freelance websites, you can show your proven results, that will help you to get more clients.
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Answered on 06 Jun Functional Training/Marketing Training

Divya K.

Yoga Trainer

Hi, The present situations have given us all an opportunity to take a pause and think of what we want to do and achieve in life, and it may be something minimal at a personal level or a step to a bigger vision in line with your values. Just start working on an MVP and trust your instincts, and give... read more

Hi, 

The present situations have given us all an opportunity to take a pause and think of what we want to do and achieve in life, and it may be something minimal at a personal level or a step to a bigger vision in line with your values.

Just start working on an MVP and trust your instincts, and give a shot.

All the best!

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Answered on 28 Apr Functional Training/Internet & Digital Media/Digital Marketing Training

Priyanka Giri

Professional digital marketing Trainer with 2 years of experience in Marketing Industry

Hello Rohit, Your question is first for anyone who wants to promote their business or service locally!So, as you want to do local SEO with a map, then Google, my business is very helpful for you. now let's see the steps for google map listing:Step 1: Create a Google AccountStep 2. Go to www.business.google.comStep... read more

Hello Rohit,
Your question is first for anyone who wants to promote their business or service locally!
So, as you want to do local SEO with a map, then Google, my business is very helpful for you. now let's see the steps for google map listing:
Step 1: Create a Google Account
Step 2. Go to www.business.google.com
Step 3: Enter Your Business Name
Step 4: Enter Your Location & Delivery
Step 5: Tell Google what areas you serve
Step 6: Choose a Business Category
Step 7: Add Contact Details
Step 8: Finish and Verify Your Business
that's it. You can also do SEO with various details like bio, images, services & location available on google my business listing.

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Answered on 04/05/2015 Functional Training/Entrepreneurship Training

Rohith VSN

Expert Spoken English & IELTS Trainer

Once Mr.Vinod Khosla (Co-founder of Sun Micro systems) said, there are about 500 million rich people in this world and about 5 billion people who wants to become rich like these top 500 million rich people, but if we look at the numbers closely, it doesn't sum up right. We do not have enough resources... read more
Once Mr.Vinod Khosla (Co-founder of Sun Micro systems) said, there are about 500 million rich people in this world and about 5 billion people who wants to become rich like these top 500 million rich people, but if we look at the numbers closely, it doesn't sum up right. We do not have enough resources like money, jobs etc to make these 5 billion people rich like these 500 million people. But if there is a problem, there has to be a solution and Entrepreneurship is the only solution. An entrepreneur invents his own future. He creates jobs for others and helps others achieve their dreams as well. Hence, entrepreneurship bridges the gap between the rich and the wannabe rich people. I believe that explains the paramount contributions of entrepreneurship in our economy. read less
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