true

Find the best tutors and institutes for Functional Training

Find Best Functional Training classes

Please select a Category.

Please select a Locality.

No matching category found.

No matching Locality found.

Search for topics

Functional Training Updates

Ask a Question

Post a Lesson

All

All

Lessons

Discussion

Lesson Posted on 02 Sep Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Affiliate Marketing Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training +2 Functional Training/Google Analytics Training Functional Training/Content Writing less

Hottest Job Roles in Digital Marketing for Indian Young Graduates

Mudit Nigam

I am a experienced Google Analytics certified Digital marketer with 5+ years of experience in handling...

What's the future for a graduate in digital marketing? This is a common question among people in India. What career path a graduate can choose in digital marketing that can give them the life they deserve. Let's discuss everything about essential jobs for a graduate in digital marketing in India. As... read more

What's the future for a graduate in digital marketing? This is a common question among people in India. What career path a graduate can choose in digital marketing that can give them the life they deserve. Let's discuss everything about essential jobs for a graduate in digital marketing in India.

 

As time is passing, India is moving firmly into the digital marketing sector. Several digital marketing companies, even offline industries, are getting into digital marketing strategies and hiring several employees to handle their digital marketing part. In India, digital marketing has a tremendous future. Hence, it's a win-win situation for graduates in India.

 

What is the need for Digital Marketing Jobs?

Digital marketing jobs can be the most exciting jobs to do. Here you can see every aspect of the marketing field. This job is all about creativity. Hence an employee always gets an opportunity to showcase his imagination. Everyone in the digital marketing sector works as a team. There is no individual performance count. This can be a highly satisfying job with higher pay scales.

Let's discuss a few drawbacks of digital marketing job -

Firstly, this is an always improving sector. This keeps on enhancing its techniques to match up today's needs. This can demand higher creativity each time with enhancing processes.

What Are The Sectors For Getting a job in digital marketing?

Digital Marketing is a group of several marketing strategies. Companies build their separate digital marketing teams that handle every aspect of marketing. Companies mostly focus on SEO ranking, lead generation, customer conversion, advertising, etc. Advertising also comprises paid and organic. Generally, larger companies believe in paid advertising, and they invest in every platform. For managing those ads and the traffic, they hire other employees like content marketing executives, etc. 

 

Education/ Experience Required To Get A Digital Marketing Job

Getting digital marketing does not always require a higher degree. Sometimes with an introductory digital marketing course like SEO, Content marketing, and experience in cover, you can get a job in this field. But you have to be a graduate at least. More prominent companies with big repo in the market will require a reasonable degree. These companies hire those with MBA, MCom, other specialization courses.

Tip: To gain experience over digital marketing, join startups and small companies who recruit with no experience.

 

Different Roles In Digital Marketing

Digital marketing is a vast sea of opportunities, with several starts up and established companies are seeking employees. Startups generally look for freshers, maybe with no experience. But more prominent companies prefer graduates to get their job done. Here is a list of roles in a digital marketing company. 

  • Digital analytics
  • Content writers
  • Social media marketing expert/specialist
  • SEO executive
  • Conversion rate optimizer
  • Email marketer
  • YouTube marketer
  • Affiliate marketer

Let's discuss these roles/positions thoroughly.

 

Digital Analytics:

These are the peoples who are experienced or have knowledge of data interpretation. They analyze the data given to them. They also have a track of leads and traffic that is generated by various processes. They provide statistical inputs to provide information and point out the sectors that need to be worked on.

 

Candidates must be an undergraduate in statistics, marketing, or fields that deal with statistical analysis. With experience from 1-4 years and analytics, the manager can get up to 10L per annum package.

 

Content Writers :

Content writing is an excellent role for both students as well as graduates. 

It is one of the most demanding jobs right now in digital marketing. It can be done as full time and part-time. Content writers' job is to write articles, blogs on asked topics, and even graphic designing, and the content writers also do other such stuff. We also call content writers as freelancers. A digital marketing company hires freelancers regularly, as some are part-timers. They submit their works to the content marketing manager.

 

Content writers don't require much academic experience, they need a good knowledge of grammar, and for graphic designers, they must be good in graphics. Freelancers are not paid a monthly salary. They are paid based on price per word or price per post basis. In a full-time job, an average one can earn 12-25k in a company.

 

Social media marketing experts/specialists :

This position in digital marketing is the best for social media experts. This process of marketing deals with handling different social media pages and advertising on social media platforms. It can be done by content marketing teams, too, but doing everything with perfection needs social media marketing experts. They handle all different company profiles on various platforms and try to advertise more through social media. 

 

Social media marketing needs specialization in social media platforms. The average salary of a social media expert is 15-20k per month.

 

SEO executives :

A most important factor in website management is google search engine rankings. Anyone from any online course can exercise it. SEO executives deal with keeping the ranking high. An SEO expert or SEO executive's job includes works like keyword searching, optimization of users' experience, Webmaster Tools of Google, indexing pages, managing duplicate content, etc. They are also responsible for creating good quality web content.

 

SEO can be a crucial thing. Its minimum requirement is an undergraduate, and along with that, it needs expertise and SEO course to do such a job. Salary may vary from company to company but generally paid an average wage. The starting salary can be between 10-15 per month depending on your knowledge it can be higher in some companies.

 

Conversion rate optimizer :

They specialize in checking the conversion rate. They also help in raising the conversion ratio step by step in every aspect of marketing funnels. They can work with any other department of digital marketing. For example, they can be combined with inbound marketing executives, social media marketing executives, etc. 

 

It is a specialized job; you either have some experience 2-3 years in Digital marketing or have throughout training to understand various aspects of marketing and analytics.

You can get a mid-range salary with this role.

 

Email marketer :

They are specialized in promoting the product or service by having an email marketing campaign. They are generally tasked to send and ensure the promotional email is delivered to the prospects or not. Also, they are responsible for creating an email list to be used for the follow-up process. They do the follow-ups by sending professionals and triggering emails regularly to their candidates. So for that, they even make sure the email they send is perfect on every behalf.

The least qualification required to get this job is an undergraduate in marketing, business, web designing, or more.  

The salary will be low or mid-range. 

Youtube marketer :

A YouTube marketer is trained in getting engagements and views through youtube videos. They should be familiar with youtube algorithms, and they are tasked to get more organic traffic on YouTube videos. They should have knowledge over Youtube SEO, hashtags, and many such factors that helps to gather traffic. 

To get hired, a candidate must be an undergraduate and should have a little experience on Youtube marketing or should have completed a Youtube marketing course.

Here, you will be paid an average salary.

Affiliate marketing -

Affiliates are mainly responsible for the selling of a company's product. In return, they get a commission for each sale they make. Affiliates are hired by many big companies and also by many small startups. Affiliates require knowledge over the products and sales process and must have good communication skills.

Those affiliates involved in digital affiliate marketing get a higher commission than physical affiliate marketing. 

Here the salary depends on the number of sales you do. 

Conclusion

Whether you are a graduate or an undergraduate, the digital marketing field is much in demand right now. Suppose you are planning to pursue this particular career option that can be great for you. Try out the different categories of job roles that we have discussed above.

I would suggest after having training in digital marketing start a career in any field you like and understand everything else in the corporate world like how things work in an actual professional environment. With time you will find a career of choice and move further in that field only.

Become an expert in one field, that's the thumb rule.

Happy Learning!

read less
Comments
Dislike Bookmark

Lesson Posted on 01 Sep Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Google Analytics Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training +1 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training less

Digital Marketing one of the Booming field in india

Virendra Patil

I am a engineer and working in software company as well providing consultation to online companies for...

Today India we transforming from traditional marketing to digital marketing because India is travelling more towards digital India, so in the next 2-5 years, India needs more digital marketing resources. I can see how India is changing very fast to become a world leader in most of the area's, and now... read more

Today India we transforming from traditional marketing to digital marketing because India is travelling more towards digital India, so in the next 2-5 years, India needs more digital marketing resources.

I can see how India is changing very fast to become a world leader in most of the area's, and now India is opening its products for global. Hence, anybody wants to sell their skills or any product or any service they must know about today's marketing techniques, and today's tech is digital marketing.

Many of the topmost brands are using this marketing more than actual marketing person to person.

If we want to sell our products around the world and get more benefits, then we should be ready with new technologies.

read less
Comments
Dislike Bookmark

Lesson Posted on 15 Jul Tuition Functional Training/HR Training IT Courses/Six Sigma Training +1 CBSE/Class 8/Social Studies/Geography/Human Resources less

Culture in Shorts

Maria Velankanni

Im a HR professional with 10+yrs of experience in corporate world. I have worked with Ocwen Financials,...

1. Infostretch introduced a virtual engagement initiative called Infostretch's Got Talent, which was an intense 3-week event on various segments such as Dance, Fitness & Singing. Employees participated along with their families from the confines of their homes. Each week they hosted a live virtual... read more

1. Infostretch introduced a virtual engagement initiative called Infostretch's Got Talent, which was an intense 3-week event on various segments such as Dance, Fitness & Singing. Employees participated along with their families from the confines of their homes. Each week they hosted a live virtual competition. These events witnessed employee participation from different time zones and brought along hosts, judges, participants, and audience polls–a complete replica of stage shows. Every show has seen a lot of excitement, fun and involvement from not just the employees but also their families

2. Aspire Systems have adopted key employee welfare initiatives to complement the new working norms. For instance, Mind Spa, their psychological counselling session, has been made virtual. This enables their employees to connect with the counsellor on-call or via email. Aspirants can reach out to the counsellor if they feel the need to discuss any anxiety they are facing. Email announcements are sent out a day in advance to let all colleagues know about the availability of the counsellor. As their employees learn to cope with the new ways of working, the sessions have been hugely beneficial, enabling them to receive expert guidance as needed. The availability of the counselor has benefited not only Aspirians but also their families, in a few cases

3. An organization has launched Wellness activities that they can engage from home; Meditation, Yoga, and Stress Management sessions. They have published Wellness Articles on their internal portal for the same. Their CEO is holding weekly Open House sessions for 'Q&A with the global team' along with vlogs for the organization on updates regarding Covid-19. They have a weekly newsletter for their employees globally, and they hold frequent team meetings to share updates, address professional concerns, and create "virtual coffee chats" to connect with colleagues more casually. They have Slack channels set up for the global team to build community and support for their employees

read less
Comments
Dislike Bookmark

Looking for Functional Training classes

Find best Functional Training classes in your locality on UrbanPro.

FIND NOW

Answered on 10 Aug Functional Training/Internet & Digital Media/Digital Marketing Training

Abhijeet Guha

Content & Digital Marketing Professional with 10 Years Experience

There are several online tools available, you can use those. Manually it's difficult to find submission sites.
Answers 27 Comments
Dislike Bookmark

Lesson Posted on 17 Jun Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

What is the single best piece of SEO advice?

Atul Jaiswal

I am Atul Jaiswal (Blogger. SEO Professional. Digital Marketing Enthusiast). I have around 3 years of...

The only single advice which I would like to give is: "UNDERSTAND THE USER INTENT & THEIR REQUIREMENT" Recently, I have used "Filling the Gaps SEO Technique" on my blog & my organic traffic increased by more than 300% in comparison to the same date range in the last month. Below are the images... read more

The only single advice which I would like to give is:

"UNDERSTAND THE USER INTENT & THEIR REQUIREMENT"

Recently, I have used "Filling the Gaps SEO Technique" on my blog & my organic traffic increased by more than 300% in comparison to the same date range in the last month. Below are the images from my google analytics:

 

What is "Filling the Gaps SEO Technique"?

So, my blog post was already ranking on the 1st page of Google, but somehow I was not able to crack the top 3 positions for my target keyword.

After going through my blog post again & again, I tried to find the problems in my article. After putting all my efforts for 1–2 days, I found the following reasons which were responsible for the same:

  1. My blog post is not fulfilling the user intent for my target keyword (incomplete information)
  2. Grammatical mistakes in my article
  3. Requires additional content to help suffice the needs of the visitors
  4. The requirement for a "table of content" to help users navigate easily within the article.
  5. Some extra feature to help me stand out in the SERP

These were the gaps that were stopping me from ranking on the Top 3 positions & therefore, I have given the name "Filling the Gaps" to this SEO Technique.

After finding out the reasons, I have used the "Filling the Gaps SEO Technique" & completed the following:

  1. Researched for the related keywords to the primary keywords
  2. Added more information to cover as much as possible
  3. Added one plugin for "Table of Contents."
  4. Added FAQ schema to distinguish my result & cover more area in SERP
  5. Bought rewriting service from Fiverr to improve the grammar & sentence formation in the article

 

Result:

  1. More than 300% increase in Organic Traffic
  2. Started ranking in Top 3 positions for my target keyword

Therefore, in my opinion, "Understanding the user intent is more important than anything in SEO".

Now, it's your turn!

What do you think about this SEO Technique?

Let me know your thoughts in the comment section below!

read less
Comments
Dislike Bookmark

Answered on 30 Apr Functional Training/Internet & Digital Media/Digital Marketing Training

Indra Prabha Kumari

Trainer

1. You can use - SEO- MOZ, SEOGADGET, SEARCH ENGINE LAND. 2. Promote on social media Networking sites.
Answers 39 Comments
Dislike Bookmark

Answered on 06 Jun Functional Training/Marketing Training

Divya K.

Yoga Trainer

Hi, The present situations have given us all an opportunity to take a pause and think of what we want to do and achieve in life, and it may be something minimal at a personal level or a step to a bigger vision in line with your values. Just start working on an MVP and trust your instincts, and give... read more

Hi, 

The present situations have given us all an opportunity to take a pause and think of what we want to do and achieve in life, and it may be something minimal at a personal level or a step to a bigger vision in line with your values.

Just start working on an MVP and trust your instincts, and give a shot.

All the best!

read less
Answers 3 Comments
Dislike Bookmark

Answered on 10 Feb Dance Functional Training/Internet & Digital Media/Digital Marketing Training Music/Instrumental Music

Divya Dwivedi

Kathak/Semi-Classical Dance and Hindustani Classical Music Teacher with 14 years Experience.

1st step-Interest, 2nd step-Knowledge, 3rd step-Conviction then 4th step- Passion
Answers 30 Comments
Dislike Bookmark

Looking for Functional Training classes

Find best Functional Training classes in your locality on UrbanPro.

FIND NOW

Answered on 04/05/2015 Functional Training/Entrepreneurship Training

Rohith VSN

Expert Spoken English & IELTS Trainer

Once Mr.Vinod Khosla (Co-founder of Sun Micro systems) said, there are about 500 million rich people in this world and about 5 billion people who wants to become rich like these top 500 million rich people, but if we look at the numbers closely, it doesn't sum up right. We do not have enough resources... read more
Once Mr.Vinod Khosla (Co-founder of Sun Micro systems) said, there are about 500 million rich people in this world and about 5 billion people who wants to become rich like these top 500 million rich people, but if we look at the numbers closely, it doesn't sum up right. We do not have enough resources like money, jobs etc to make these 5 billion people rich like these 500 million people. But if there is a problem, there has to be a solution and Entrepreneurship is the only solution. An entrepreneur invents his own future. He creates jobs for others and helps others achieve their dreams as well. Hence, entrepreneurship bridges the gap between the rich and the wannabe rich people. I believe that explains the paramount contributions of entrepreneurship in our economy. read less
Answers 10 Comments
Dislike Bookmark

About UrbanPro

UrbanPro.com helps you to connect with the best Functional Training classes in India. Post Your Requirement today and get connected.

Overview

Questions 261

Lessons 376

Total Shares  

+ Follow 19,922 Followers

Related Topics

Top Contributors

Connect with Expert Tutors & Institutes for Functional Training

x

Ask a Question

Please enter your Question

Please select a Tag

X

Looking for Functional Training Classes?

Find best tutors for Functional Training Classes by posting a requirement.

  • Post a learning requirement
  • Get customized responses
  • Compare and select the best

Looking for Functional Training Classes?

Find best Functional Training Classes in your locality on UrbanPro

Post your learning requirement

UrbanPro.com is India's largest network of most trusted tutors and institutes. Over 25 lakh students rely on UrbanPro.com, to fulfill their learning requirements across 1,000+ categories. Using UrbanPro.com, parents, and students can compare multiple Tutors and Institutes and choose the one that best suits their requirements. More than 6.5 lakh verified Tutors and Institutes are helping millions of students every day and growing their tutoring business on UrbanPro.com. Whether you are looking for a tutor to learn mathematics, a German language trainer to brush up your German language skills or an institute to upgrade your IT skills, we have got the best selection of Tutors and Training Institutes for you. Read more