Learn Social Media Marketing (SMM) Training with Free Lessons & Tips

➡️ Claim Your Business if It Is already listed on Yelp
➡️ Fill in as much information as possible
➡️ Make your Yelp Profile more Vibrant with Pictures
➡️ Include keywords that are specific to your business
➡️ Consider Your Yelp Categories Carefully
➡️ Map location is accurate
➡️ Get More Reviews!
➡️ Encourage Check-Ins
➡️ Keep Updating Your Listing

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It is apparent that Facebook’s organic reach is continuously declining. Because of the constantly evolving technical algorithms, it’s been gradually troublesome for pages to show up in newsfeed for as long as couple of years. Accordingly, organizations and advertisers are searching for hack and methodologies they can attempt to enable their post and presence more noticeable. This includes everything from engagement-centered procedures and tactics to focus on posts.

Yes it includes, "What to post and when to post on Facebook?"

It can be strong being an online networking chief in charge of keeping up a Facebook page for a professional. You have to draw in your fans, make new ones, produce drives, addition web movement, and deal with your online client benefit. This can be achieved by posting the correct substance at the correct circumstances. Simple, isn’t that so?

i. Finding the best time to post to Facebook can enormously enable your business to emerge and achieve a greater amount of your group of visitors and audience, avoiding it can result in loss of organic reach. In any case, knowing the best circumstances to post, can be resolved by best Facebook marketing online course available with us.

ii. Exploit Facebook Insights and its current moves to locate the best time to post on Facebook, better understand your group of spectators, and make the best Facebook content for them.

iii. Get a track when your fans online: Truly, expecting to plan your Facebook Page’s content when the larger part of your fans are online is vital for expanding engagement, however the peak fan rate may not be the ideal time. You should attempt to discover your engagement sweet spot by deciding the crossing point of time when major share of your involved crowd is on Facebook and the time when the slightest general posting is happening.

iv. Track of your Post Engagement: After you’ve initiated to take consider at the finest time to post, Facebook Insights’ different segments will enable you to decide the best content to post. Start with the “All Posts Published” analysis in the Posts tab. This segment exhibits your posts in reverse chronological request and authorizes you to get a decent take a glimpse at your posts’ compass and engagement. The result signifies the segment of your crowd or audience that is locked in with your substance, subsequently showing the quality and execution of your posts. In case one post is attaining a lot of individuals, yet not bringing much engagement, the News Feed Algorithm denotes the post as low quality. Extremely numerous low-quality posts hurt your possibility of showing up in your fans News Feed afterward. By habitually surveying the measurements recognized with the posts you distribute, you can start to comprehend what content your crowd is most accessible to and progress in the direction of making quality, illustration in content.

v. Consider Actions on Page tab: In the Actions on Page tab, you can discover what number of individuals tapped on your Call-to-Action catch, capture demographic of individuals who made that move, and whether they utilized a cell phone or PC when they selected the catch. Take a stab at changing your suggestion to take action, and after that check your Visions to determine what sorts of actions individuals are keen on.

vi. As you’re constructing your Page, attempt posting at various conditions and see what works best for you. There is no right or wrong time to learn new things; you can always jump in to join our best Facebook marketing online courses. Operate the gadgets, software and procedures discussed above to trace your ideal posting time and get hands on what to post and when to post on your Facebook page.

Due to immense supremacy of globalisation around the world, English has been the most dominating and influencing language. English language is enormously user friendly when it comes to writing and communicating. I doubt there would be any individual who doesn’t find significance of English language in his life. There are approximately 218,632 words in the Oxford dictionary, out of which merely 171,476 words are portion of our daily usage. This is essentially due to the lack of vocabulary about the language in depth. The struggle of understanding a new word begins when we are not aware or in the habit of using that particular word in our daily routine.

There are four key aspects of learning any language: Listening, Speaking, Reading and Writing. Certain guidelines can be followed to bridge the gap between language and communication. Reading is the first and the most vital part of this global language. It plays an energetic role in improving your vocabulary skills. The more you read the better you will know and remember. Curiosity about any new word should be there. Your motivation should be to learn at least two to three new words every day. The method should include understanding the exact meaning of the word and employing it throughout your daily conversations.

Here are some tips which you should inculcate in your lifestyle:

• Read as much as possible: Novels, newspapers and/or magazines
• Watch English movies and keep your attention on the pronunciation of the words. Follow the subtitles for words you may not understand.
• Interaction with people also helps in developing speaking and listening skills. During this process, you must avoid exchange of words in simple sentences. Try to incorporate the different words you have learnt.
• Attend seminar and webinars. Observe the level of self-confidence of speaker during his presentation. Keep a dictionary with you so that you can gain access to the meaning and pronunciation of a hard word. We all have heard of the proverb, Practice only makes a man perfect. The phrase explains that a definite level of practice is necessary to overcome any hurdle. Hence, vocabulary is not only a source to impress but it is also meant to express.

It is essential to attain success in a PPC or any other digital media buying activity, that directs traffic to a landing page or a website, that explains the core objective of the campaign, to the end user.

Thus, to achieve success in converting on a PPC campaign, link click, do the following:

1. Dedicated landing page for the campaign: A one-page website that explains the product/service along with other supporting material that urges your user to perform a call-to-action.
2. Behavioural targeting: It's imperative to scan and understand your buyer's persona and the best way to do this, is via an insertion of his/her education, designation and field of study, further narrowed down by his/her purchase preference, family strength, and device usage. Post that, if you feel like, you could add one interest element. 
3. Clear copy: The content must be direct yet descriptive that informs your user completely. There must also be an FAQ section that answers their queries, there itself. Advantages of using the product and service along with suitable testimonials would cover you completely. Imagine, a sales representative pitching for you. Let the ad & the landing page play that role.
4. Pleasing imagery: The pictures or videos that you may use, either in your ad that leads the user to the landing page or on the landing page itself must say a lot and must be super relevant to your content and objective, thus leading to a far better chance of a conversion. A legitimate picture or video of your product or you explaining the service would do wonders. If you are using stock images, use from free stock websites such as unsplash.com, picjumbo.com & pixabay.com
5. Call to action button: This button is also called the magic button, that appears on ads and landing pages, and must be used generously across various sections of content. This makes it easier for the user to take a call and activate an action to that call. Which, could be a phone call, a check-out or a simple form fill-up. Make sure, it's visible and happy to look at.

Want to grow your Facebook Followers without paid ads?

Here is a little tip that will work:

Go to your Facebook Page General Settings and turn on the option ''Allow news feed Audience selection and post visibility option for this Page." This will allow you to choose an separate Audience for each of your post based on Facebook ads like interest and demographic options like age, gender, location and language.

You will see a new rounded icon in post publishing window to choose your audience. When you create target posts for your audience that related to them, they are more likely to follow you and you get maximum advantage of limited organic reach. You can select a separate Audience for each of your post that's where this little used feature shines.

If you have less time and wanted to know immediate answer head over to tools used by Digital Marketers discussed in the second half of this answer post.

A comprehensive way of looking at the question is to understand the purpose of Digital Marketing.

i. Purpose:

The purpose of digital marketing is to make brand awareness, drive traffic [users] and convert the traffic to a sale.

Finally, retain the users and make more sales.

The ultimate goal is to make the early users the brand ambassadors who act as your product evangelist and send more referral sales via word of mouth.

Note: Industry call the above purpose has a Marketing and Sales Funnel.

Before, we talk about the tools used by Digital Marketers.

Let’s understand the activities the Digital Marketers perform, the teams and functional areas where they work on to execute the above sales funnel.

The following are the responsibilities of Digital Marketers:

ii. Research: Finding and segmenting Target customers and where they hang out online. And how to reach target customers.

Once, the research is done getting the Brand name out in front of the customers is the real deal.

iii. Content Development: Valuable content related to user problems.

[Brand Awareness, product education and trust building that your product has the solution to customer problem is developed by providing useful and valuable content]

iv. Communicate: Communicate Brand messages, values, solutions, offers etc to users on social media and online [Google and other forums].

v. Design: Design the messages [ad copy and online marketing communications for social posts].

Establishing the relationship and nurturing and pursuing customer to make buying decisions happens with all social media messages.

vi. Personal Relationship: Digital Marketers make a personal and emotional relationship with users over Email.

This is were most of the sales conversions happens. [Brand impressions, remembering of Brand messages and engagement happens over social media [Facebook, Twitter, LinkedIn, Instagram etc.]

But, the trust and personal and emotional bond are built up via email.

vii. Promote: Promote on search engines, social media, and other places

To keep the customers in the loop and that impressions and Brand building established via heavy online promotions.

Collaboration, optimizing and measuring, Data and Analysis:

For Retaining customer, converting more users to buy Products, making loyal customers and ultimately getting more and more referral sales is part of a good [experienced Digital Marketer] Digital Marketing activist which is done collaboratively with other teams within the organization.

Note:

For a Big company, they have luxury of having bagful of capital to hire expert individuals for each functional area [Research, Data collection, Data Science, Analysis, Email Marketing, Content Marketing, SEO specialists, Strategists, Optimization Officers etc.]

But:

Majority of the companies have Digital Marketers who have to perform all tasks all alone maybe with the help of few executes.

All in All:

Most of the time all Digital Marketers have fair knowledge in all the above discussed functional areas and particularly Expert in one or two functional areas.

Now:

The actual answer to the Question is below:

Tools Used By Digital Marketers: [Tools used Functional area wise]

For Design and Multimedia:

1) Canva.

2) PiktoChart.

3) Adobe Suite.

4) Pixabay/Unsplash.

5) Freepik.

6) Powtoon.

For Blogging:

7) WordPress.

For Project Management and Collaboration:

8) Trello.

9) Evernote.

10) Slack.

11) Asana.

For Social Media Management:

12) HootSuite.

13) Buffer.

Google Tools: 

14) Google Analytics.

15) Google Console.

16) Google Business:

For Online Survey and Research:

17) SurveyMonkey.

18) Google Forms.

19) Quora.

20) Grammarly.

For SEO Tools:

21) SEO Moz.

22) SEMrush.

23) Yoast SEO.

24) Google Keyword Planner (Google AdWords).

25) SumoMe.

For Communication and Sales:

26) Google Drive.

27) Prezi.

28) Microsoft Suite.

29) HipChat.

For Customer Support:

30) Zendesk.

31) Social channels as customer support platform.

32) ChatBot Messengers.

For Email Marketing:

33) CampaignMonitor.

34) Mail Chimp/Convertkit/Aweber/Drip.

35) OptinMonstor.

Other Tools for the Digital Marketer in you:

• Unbounce.
• HelloBar.
• Instapage.
• Zapier.
• Exotel.
• Leadpages.

Even more, tools will be used by a professional Digital Marketer. However, the above-mentioned might be useful for you at this point in time.

If you like what you consumed for last 5 minutes Like and share my answer. This might help other people same as you.

One line answer is to start blogging to learn Digital Marketing.

And if you want to be an expert and also want a good ROI (Return on Investment: Your Time). Take Blogging as serious and Treat Blogging as Business from day one.

i. Business Knowledge/Core Business Elements:

Any Digital Marketing Expert or a newbie must have business knowledge.

An overview of how Business is run and the key elements of Business you are working to promote online/digital:

1. The problem the Business is trying to solve.
2. The target customers.
3. The competitors.
4. The value offerings to customer.

Next:

You have to understand more details on:

• Who are Target Customers?
• What are their pain points and how do they feel about problems
• Where they hang out online [Facebook, Instagram, Pinterest, Twitter etc.]
• What social channels they use on daily basis?
• How much time they spent and at what time?
• What is the customer behavior?
• How big is there a problem? Do they care about the solution [do they pay for solution]?
• Who are the competitors?
• What content [value added information related to the customer problems you can offer]?
• What keywords or what do they type in search engines related to the problem they face [Google and Bing]?

The skills you must have or learn to become Digital Marketer:

• Sales skills [How to sell?].
• Copy Writing [blog posts writing/email writing/ad copywriting on social media].
• Research skills [about customers/competitors].
• Analytical [ability to analyze the data and execute email and social campaigns better].
• Basic Design Skills [Photoshop or knowledge of Design Tools, HTML etc.]
• Content Development [develop Valuable content for customers].
• Creative and Storytelling skills [to engage customers].

You must have Sales Approach [Online sales flow]:

1. How to Get Noticed on Search Engines [Google/Bing]?
2. How to Make Brand awareness [social media]?
3. Creates an Interest with the audience about product/service offerings [content development/blog posts etc.]
4. Educate the Products/Services [webinars, videos and podcasts etc.]
5. Nurture and shows a social proof to Consider the Products/Services.
6. Lead the users to buying persona.
7. Finally, Converts the users to buy the product or Services.
8. Retain the customers by promoting more value-added products/services.

Once, you understand the core business elements, key skills, and online sales approach.

Next Step:

Start Experimenting and Learn these skills by Blogging:

• How to rank higher in Google/Bing Search Engines [Get noticed when user types about the product or service requirement on Google]?
• How to make a brand awareness in social channels [Facebook, Twitter, Instagram etc.]?
• How to write valuable content/information about product/services[ on websites/blog/video content on YouTube etc.] [For education or info about products/services]?
• How to communicate with the customer over an email?
• How to promote, re-target and retain the customers with social media and email marketing automation?

Some Great Free Tools that will help in your Digital Marketing Journey as a newbie are discussed here.

If you just started an Online Business or thinking of one. Soon or later you worry about Productivity, Progress, and minimum Resources at your disposal to help to do things fast.

You will be demotivated and doubts crap in on your abilities. You feel lonely and one man short, You will identify some skills missing in you such as to produce great designs, implementing digital marketing campaigns on time or you have little knowledge on SEO etc.

But here’s the kicker: You are not alone.

You do not have to worry for any of the situations mentioned above as you have equal access to following tools for free same as the big companies have.

So, try these internet business tools or software tools specially designed for people like you and me to get things done fast and perform better. 

Keep believing in yourself. You started this entrepreneurial journey for a reason [solving problems of others].

Keep reading to find the magical free tools that simplify your daily work to a great extent.

To simplify, I decided to break down the tools used in a startup set up below for your reference:

1. Design and Graphics.

2. Multimedia.

3. Customer Support.

4. Social Media Management.

5. Productive Tools.

6. Communication.

7. Online Research and Survey.

8. Content Marketing.

9. SEO Tools.

10. Sales and Marketing.

Below are 40 free online tools that I am using in my startup you too can master them and improve your skill set and productivity. You might be familiar with some of these tools but still, they are simply too good to ignore in a startup or Digital Marketer Career.

 40 Free Internet Business Tools for Digital Marketers and Small Business Owners:

1. Design and Multimedia:

• Canva
• PiktoChart
• Pablo
• Adobe Suite
• Pixabay/Unsplash
• Freepik
• Powtoon
• Fotolia

2. Website or CMS:

• WordPress
• Wix
• Instapage
• Shopify

3. Project Management and Collaboration:

• Trello
• Evernote
• Slack
• Asana 

4. Social Media Management:

• Hootsuite
• Buffer
• Google Analytics
• SocialPilot

5. Online Survey and Research:

• SurveyMonkey
• Google Forms
• Quora
• Grammarly

6. SEO Tools:

• SEO Moz
• SEMrush
• Yoast SEO
• Google Keyword Planner (Google AdWords)
• SumoMe

7. Communication and Sales:

• Google Drive
• Prezi
• Microsoft Suite
• HipChat

8. Customer Support:

• Zendesk and
• social channels as customer support platform
• ChatBot Messengers

9. Email Marketing:

• CampaignMonitor
• Mail Chimp
• Fiddle
• OptinChat

There are so many other tools which are available for free and are a great help to Digital Marketers like you.

What next?

Now, you need to take some time out and try the tools to experience the benefits of each one.

As you grow your business and start building customers and team you need to focus on investing time and money in various other tools such as Traffic analyzers, Web optimizations, Facebook traffic tools, Twitter ad campaign tools, Lead generations and Conversion tools, AB Testing and social media analytics tools.

All these tools will double or triple your business when used in combination.

1. Getting Started: Know Yourself, discover, organize and plan your digital marketing requirements, skills, resources and the importance of seriousness, taking actions and executing and applying the learning by reading industry specific blogs and following influencers.

2. Digital Marketing Opportunities: Digital marketing is very dynamic and you have to be updated and keep reading every day and practice what you read and learn and always experiment. Blogging is a good way to master this skill on your own.

3. Hosting, Servers and Domain Names: You might be interacting with your digital marketing team, developers and designers on daily basis as part of your job or work. Speed and user experience matters for business success. Website performance and all your digital efforts will be fruitful if you have good user experience websites without downtime. So you need to understand what your collaborative team is working on and help them by giving inputs and get what you need from them.

4. A bit of Technology is what all you need: You need to write blogs or proof read and submit blog posts, so you need to understand WordPress. It’s easy and anyone who do not have technical skills also can setup a WordPress website in quick time and write blog posts. More on WordPress: WordPress themes, plug-in, and tools for better digital marketer and outperform competitors or be an expert should discover best tools and plug-ins.

5. Understanding Client requirements and Overall Business Requirements and purpose of Digital marketing for client Business. It is important for a Digital marketer to understand overall business, target users and their problems and pain points and business goals, mission, and branding etc. spend some time with your entrepreneur friends to know more on Business skills and business requirements which will be useful for you in the long run.

6. Market research and Keyword Planning: Targeting right keywords that are non-competitive and have more search results a must and starting point for a Digital marketer if you are just starting up in a competitive market.

7. Search Engine Optimization: Understand the importance of organic growth and best website traffic route for clients optimize your search engine presence through on-site and off-site activities, optimize your website UX and design, and execute SEO best practices.

8. Search Engine Marketing: Best practice of a Digital marketer is to drive traffic to a website from all channels and from all available options. It is good to invest some money as an organization to get some traffic, brand awareness, and generate leads via paid advertising. Google is the best place to start and earn results for your clients or an organization.

9. Social Media Marketing: Facebook ads and other social channels are important in your digital marketing strategy. Brand Awareness, User Education, Engagement and Building Communities is possible with Social channels. Bonus: Instagram and Pinterest are growing their user base and coming up with best options for Digital marketers to get good returns on their digital marketing efforts so try these social channels apart from Facebook and Linked In. Youtube is certainly gaining popularity and now the second most searched channel after Facebook. This is simply due to Video Content Consumption by internet users.

10. Know App Store Optimization for App based companies and organizations:
Designing and Copy Writing is important for a Digital marketer. Your digital marketing efforts will depend upon how well you present your message to users in a simple and clear way. Learn design and copywriting skills and how to send messages and communicate with your users via e-mail, Whatsapp, Facebook posts, marketing materials such as flyers etc will be covered.

11. Email Marketing Email is an effective marketing channel and best source for every organization or an individual especially when you focus more on conversion and retention stage of the customer journey. Having your own email list and loyal fans is the best assets you will have. Know how to create and execute email campaigns, and measure the results.

12. Measure and Optimize Website Traffic and User Behavioral Patterns with Google Analytics:
Lead Generation For Business Online Sales Funnel with Brand awareness, nurturing users and generating leads online and converting them into sales by creating landing pages will be important in your growth as Marketer.

13. Content Marketing: Content creation and Content Marketing, second most important after you find the customer pain points you should focus on content that solves your customer pain points.

14. Making Money Online & Blogging: Options and ways to make money online have to be experienced.
Selecting Profitable Business for side income, Online Training courses, and Freelance Projects is vital rather than simply starting any business.

15. Understand how to find Quotes, Images and Blog Post Ideas and Social Media Posts creation using Canva, Quora and other platforms and resources.

16. Come up with Digital marketing Strategy and how to implement and how effectively you can promote your digital marketing efforts.

17. Affiliate Marketing: Making money online or creating affiliate programs or referral programs as part of you Digital marketing learning.

18. How to build influencers and PR list for better results: Discover How to get media exposure and free publicity for your clients or organization.

19. How to create viral videos and posts experience with case studies.

20. Understand how to schedule and create Digital Marketing plans weekly and 3 month plan for better Results
getting most out of your Digital marketing team and how to coordinate with team members and developers and designers, using tools, productivity tools, email communications.

21. How to think and act like a Boss or as a Business person. Digital Marketing team is a startup in a startup environment where you work with everyone and help run business better way by providing the most important fuel for organization the sales.

22. If possible focus on Setting up an Online Business from scratch with an investment of not more than Rs 10,000. You can start one absolutely with this amount.

23. Digital Marketing Tools used by industry leaders and professional for Digital Marketing and beyond can be found on Buffer and Hubspot Blogs.

24. Start a blog and Combine all and learn one at a time perfectly. Most importantly take actions and implement what you read and learn from blogs, the Internet, and Youtube.

25. Conclusion:
Take action and read more industry specific blogs and implement what you learn by starting a blog.