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Lesson Posted on 29 May Functional Training/Internet & Digital Media/Digital Marketing Training

Top 5 Reasons Why Digital Marketing Isn't Working For You (And How To Fix Them)

Chanukya G

I am real time experience in Digital Marketing from past 4 years, And i am planning to teach my skills...

1-Resistance To Change 2- Inexperience 3- Low-Quality Content 4- Undefined Goals And Unrealistic Expectations 5- Upper Management Doesn’t Use Social Platforms
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Lesson Posted on 22 May Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

How to submit website in Google Analytics

Digiq Training

DigiQ Training is a well established and a leading Digital Marketing (SEO-SEM-SMM) Training Center based...

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Lesson Posted on 22 May Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

how to submit website in Google Webmaster Tools

Digiq Training

DigiQ Training is a well established and a leading Digital Marketing (SEO-SEM-SMM) Training Center based...

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Lesson Posted on 05 May Functional Training/Internet & Digital Media/Digital Marketing Training

Lead Magnet - Edible Desire Method

Ashraf Nayeem

Working with many entrepreneurs, one thing is sure all businesses need a strong focus on who you are,...

A lead magnet is the most powerful things you can create to capture leads. But did you know most people do it wrong?When creating a lead magnet, there is a 2 step formula you must follow which is pretty simple to get your targeted audience at the lowest possible price.I call it the Edible Desire Method.On... read more

A lead magnet is the most powerful things you can create to capture leads. But did you know most people do it wrong?

When creating a lead magnet, there is a 2 step formula you must follow which is pretty simple to get your targeted audience at the lowest possible price.

I call it the Edible Desire Method.

On one side we have how desirable something is. How bad do you really want it?

On the other end - how easy is it to consume. Will it be fast? Quick? Or take hours.

So what we do with the Edible Desire Method is to take a look at some common lead magnets in today's Facebook Advertising.

1. Webinars - the desire for a webinar is high. Most people love to learn by watching someone else teach. However, it's not easy to consume. You have to jump through hoops. Then wait for it to start. Then wait another hour or so before it's finished.

2. Ebooks - the desire isn't high. Ebooks are old and outdated. This isn't 1999 anymore. However, it's super fast to consume. Doesn't have a lot of content so it can be read quickly.

So far we have a high but low consumable lead magnet. Then we have a low desired but highly consumable lead magnet. What's the middle ground?

3. Walkthroughs - A walkthrough can also be called a guide, template, swipe file or cheat sheet - it's all the same thing. I call it walkthrough because it's highly desired and it can be consumed very easy and quick.

Like if you found this useful  !!

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Lesson Posted on 04 May Functional Training/Internet & Digital Media/Digital Marketing Training

Dynamic Digital Marketing Program

Inventive Academy

Inventive Academy, the Best Professional Certification Training Solutions in Bangalore is well known...

Digital Marketing: It's a kind online marketing course in the market, that will transform you personally as well as professionally making you Expert and confident in Digital Marketing. With our Dynamic Digital Marketing Program reach new heights in your career graph. Introduction to Digital Marketing ... read more

Digital Marketing:

It's a kind online marketing course in the market, that will transform you personally as well as professionally making you Expert and confident in Digital Marketing. With our Dynamic Digital Marketing Program reach new heights in your career graph.

  •     Introduction to Digital Marketing
  •     Web Analytics
  •     SEO – (On Page Optimization)
  •     SEO – (Off Page Optimization)
  •     PPC Marketing
  •     PPC and Video Marketing
  •     Social Media Marketing
  •     Content Marketing
  •     Mobile Marketing
  •     Lead Management and Growth Hacking
  •     Funnel Creation and Optimization
  •     Marketing Optimization with Hubspot
  •     Project Review

Certification

  • 5 Google Adwords certificates (Search, Display, Ads, Video, and Mobile)
  • One from Inventive Academy on completion of DDMP course
  • One from Google Analytics
  • One from Google digital sales


Benefits:

Digital Marketing has rapidly grown in the past few years as more and more businesses realise the importance of a good online presence. Any effective marketing campaign will include them in its strategy. Let’s understand the different verticals in detail.

Search Engine Optimization: SEO is a very useful and important process of digital marketing. This involves optimising your website to provide the best content and user experience. Websites will have to be optimised for different SEO techniques like on page optimisation, off page optimisation, back-linking, content optimisation etc.
Module 1: Introduction to Online Marketing
Introduction

The Internet is a premium source for promoting your business. There has been a rapid rise in the number of internet users since last few years. Thus Internet is the lucrative place to promote the business.

  •     Role of Marketing in business
  •     Components of marketing, Omnichannel marketing
  •     Understanding digital business models
  •     Introduction to asymmetric business models
  •     Digital tools for value creation of your product
  •     Digital Marketing Concepts
  •     About Search Engine
  •     Current trends in Digital Marketing
  •     Tools & Techniques
  •     Objectives of Digital Marketing


Module 2: Building an Online Business?
What to learn to build a business online?

In the digital age, it is essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits.

  •     Importance of website/Online presence
  •     Website creation, ranking & designing
  •     Page rank, Domain, Hosting
  •     Building a community of fans & customers
  •     Uses of email marketing to convert visitors to Buyers
  •     Taking help of Search engines to the target audience
  •     Increase ROI through upselling and backend sales
  •     Mobile customer service


Module 3: Search Engine Optimization / Optimizer – SEO?
Things to learn about SEO

SEO can be defined as a marketing technique that helps increase the quantity and quality of the traffic to your site. In this section, we will learn all the techniques of ON page and Off Page SEO.

  •     About SEO
  •     On Page Optimisation
  •     Off Page Optimisation
  •     Webdesign for On-page SEO
  •     Site analysis, link building, website audits
  •     Web analytics & Web marketing tips
  •     Optimizing SEO content
  •     Keywords research, density
  •     Search Engine Submissions, tools, etc
  •     Avoiding a Google Penalty
  •     SEO Latest developments
  •     Advanced SEO Techniques


Module 4: Search Engine Marketing/PPC?
Key features of PPC?

SEM is the process which includes gaining website traffic by purchasing ads on search engines were advertising model in which advertisers pay the search engine when the featured add is clicked.

  •     Overview of SEM
  •     Overview of PPC campaigns
  •     Campaign Management
  •     The strategy of PPC campaigns
  •     Types of Ads
  •     Ad Creation techniques
  •     Bidding, Bid strategies, Ad extensions
  •     Building Landing Pages
  •     Reporting & Analysis
  •     Google certification


Module 5: Social Media Marketing – SMM?
Key Aspects of SMM?

Social media marketing means the process of gaining traffic or attention through all social media sites like Facebook, Twitter, Instagram, LinkedIn, Youtube and Pinterest.

  •     Creating brand awareness
  •     Targeting right audience in social media
  •     Facebook campaigns, biding, conversions, analysis
  •     Linkedin, campaigns, biding, conversions, analysis
  •     Twitter, campaigns, biding conversions, analysis
  •     Youtube, campaigns, biding, conversions, analysis


Module 6: Online Reputation Management- ORM?
What is ORM?

In this section, we will learn different tactics for improving a company’s online reputation. Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organisation, individual or other entity on the Internet.

  •     Introduction to ORM
  •     Analyzing and dealing with Negative & Positive Mentions
  •     Social Media Exposure
  •     Local Listing (optimisation)
  •     Business Profile Creation & Reviews
  •     Online brand enrichment
  •     Online Reputation Monitoring
  •     Effective Online Listening (Tools – Google Alert, TweetDeck, Hootsuite, etc.)
  •     ORM Tools & Strategies


Module 7: Email Marketing?
Learn about Email Marketing?

Email marketing is an important tool for digital marketing and is preferred over traditional marketing. Some of its benefits are Reach, Success, Cost Effectiveness, and Measurability & Flexibility explained in this section.

  •     Introduction, Basics of Email marketing, Emails template creation,
  •     Call-to-action (CTA)
  •     Bulk Emailing
  •     Lead generation
  •     Email Marketing and Your Business
  •     Sending the Right Message with Lifecycle Marketing
  •     Contact Management and Segmentation
  •     The Components of a High-Performing Email
  •     Email Design and Functionality
  •     The Essentials of Email Deliverability
  •     Developing Relationships with Lead Nurturing
  •     Measuring Success with Email Analytics
  •     Email Optimization and Testing

etc.

Note: There are 25 modules in this program which are taught via classroom/online.

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Lesson Posted on 02 May Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training +1 Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training less

Basic of Digital Marketing - Lesson 1

Rahul Rai

We all remember our first camera, whether it was digital, 35mm or Polaroid. But we might not remember...

What is a DM Tutorial Digital Marketing Tutorial can be understood as a well-customized Digital Marketing & Analytics training program that helps professionals, entrepreneurs and corporations learn all the components of Digital Marketing to their advantages. Online Digital Marketing training... read more

What is a DM Tutorial

  • Digital Marketing Tutorial can be understood as a well-customized Digital Marketing & Analytics training program that helps professionals, entrepreneurs and corporations learn all the components of Digital Marketing to their advantages.
  • Online Digital Marketing training programs are run by Google & Microsoft certified trainers that not only enlightens you about DM but also empower you run DM campaigns that are as per market trend and result driven.
  • Digital Marketing helps DM professionals learn DM skills that are pertinent to industry and hence helps them enjoy better DM career opportunities.

Digital Marketing Tutorial incorporates different components and you can enroll for those as per your specific requirements.  

Components of a Digital Marketing Tutorial 

1. SEO Tutorial

Digital Marketing Tutorial

SEO  Tutorial

Through SEO course, you can learn how to get traffic from the free, paid, editorial, organic, or natural search result pages of the search engines.

SEO is the name given to the practices that endeavors to enhance search engine rankings of websites and WebPages. SEO incorporates practices that may target all kinds of searches including local search, organic search, image search, news search and video search engines. By utilizing a sound SEO methodology, you will enable your site to position higher in SERPs in the buying process or when prospects search for something related to your site.

What SEO Tutorial includes

  1. History of Search & Introduction to SEO
  2. On page best practices
  3. keyword research and competitive analysis
  4. SEO friendly design and architecture
  5. Technical website optimization
  6. Link building
  7. Social, local, Mobile (SoLoMo) SEO strategies
  8. SEO site audit
  9. Algorithm updates
  10. SEO Tracking
  11. The Future of SEO
  12. SEO Career paths

2. Social Media Marketing Tutorial

digital marketing tutorial

Social Media Marketing Tutorial

The booming prevalence of Social networks has turned Social Media Marketing into word-of-mouth marketing, which is must to ensure the effective online branding of E-businesses.

Motivating individuals to interact with you online in the social field helps you spread the news about what your business stands for, and how it is different from your competitors. According to most of the Digital Marketing Tutorial PDFs, a digital marketing strategy that adeptly integrates its Social Media Marketing with SEO guarantees better online presence for the business.

  • Officially, SMO and SEO belong to two different teams, yet Social Media Advertisers should be more educated on the SEO strategist’s motivation, so that the SEO technique can run as an inseparable unit with brand promotion on social networks.
  • SEO strategists too need to know how to function with Social Media Advertisers keeping in mind the end goal to get the social signs it needs to ensure their organization positions high in online searches.

 

Digital Marketing Course by Digital Vidya

 

Learn How to start social media marketing

  1. Choose your social network
  2. Fill your profile details accurately, making sure to stack in your keywords
  3. Find your social voice and tone
  4. Pick your posting technique – how regularly, when, and what sort of substance
  5. Analyze and test your social media strategy and outcomes
  6. Automate and engage audiences

Optimizing your social media marketing campaign for mobiles and emphasizing on human experiences are another important tips included in SMM tutorial.

What Social media marketing tutorial includes-

  1. Why care about Social Media
  2. Demystifying community building on Facebook
  3. Creating Social media marketing strategy
  4. Using Social media for B2B Lead generation and personal branding
  5. Measuring ROI of Social media campaigns 

3. Content Marketing Tutorial

Digital Marketing Tutorial

Content Marketing Tutorial

Content marketing focuses on making and promoting important, applicable, and steady content to draw in and retain your target audiences. Content, as an important type of digital marketing practice, influences prospects, drives traffic, ensures conversions and boost sales. 

Different channels covered in Content Marketing Tutorial are-

  • Blogs
  • Online journals
  • Podcasts
  • Social Media Sites
  • Video
  • Article Sites, etc.

Content Marketing Tutorial Goals-

Content is one of the most important factors that play most significant role in all digital marketing strategies and some of the content marketing goals are

  • Brand awareness
  • Engagement
  • Lead generation
  • Lead nurturing
  • Sales
  • Customer evangelism
  • Customer retention and loyalty
  • Up-selling and cross-selling, etc.

Along with these content marketing goals, there can be goals of your audiences that the tutorial will help you learn how to identify before creating content for them. 

Learn how to start content marketing-

  1. First, you need to know the reason behind starting content marketing, as realizing reason and intention behind a content marketing campaign is critical for its success.
  2. Then, you need to pay heed upon clients and prospects you need. Know how your prospects “act”, what they need, and how they will utilize your content.
  3. Now, it is the right time to organize your content and look at the best content channels and related formats. You need to know the diverse content formats and channels your target people utilize.
  4. You need to ensure that your content is engaging. It is important to align your content as per the sorts of channels you think that it will be best gotten by your audiences.
  5. Now, it is the right time to ensure that the content is found and consumed. Do promotion and involve in engaging your audience.
  6. You need to attempt diverse sorts of content, check analytics, and continuously adapt as per the latest trends.
  7. Finally, you need to test and measure the success of your content marketing and optimize it consistently.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.– Amrita Sahasrabudhe, Strategic Marketing Leader 

4. Email Marketing Tutorial

Digital Marketing Tutorial

Email Marketing Tutorial

In its broadest sense, Email marketing incorporates each email sent to a customer or potential customer. Email marketing typically includes utilizing email to ask for business, send ads, or request deals.

Any email correspondence can be considered as email marketing on the off chance that it ensures brand recognition and trust building. Email marketing tutorial helps you learn how to keep up an email list that has been segmented as per a few variables including spending habits, response time, user’s likes and dislikes, etc. Some of the most useful email-marketing tools are MailChimp, Constant Contact, and My Emma.

Channels of Email Marketing covered in Email Marketing Tutorial-

  1. Email newsletter
  2. Dedicated Emails
  3. Digests
  4. Sponsorship Emails
  5. Lead Nurturing
  6. Transactional Emails

Email Marketing Tutorial Syllabus-

  • How to ensure deliverability of your emails
  • How to create effective Email Content
  • Learn to acquire customers using Email Marketing
  • Effectively using creative in Email communication
  • Nurturing and automation
  • Resources to situational analysis and progressive updates 

5. Mobile Marketing Tutorial

Digital Marketing Tutorial Mobile Marketing

Mobile Marketing Tutorial

According to best Digital Marketing Tutorials, in this Smartphone era, mobile marketing is one of the most conversion oriented marketing channels. It lets you target customers with personalized, time and location sensitive promotions that advertize your products and services. 

Mobile Marketing Tutorial covers-

  • SMS messaging (text messaging), which is one of the most common mobile marketing delivery channels. Know here how to do SMS marketing.
  • Search engine marketing that comes second and display-based campaigns that come third as top SMS marketing channels.
  • Location-based Service (LBS), which helps you target customers as per their location by sending marketing messages.
  • Augmented reality mobile campaigns, which help you promote your business and product through location-specific information that overlays users’ phone display.
  • 2D barcodes that scan vertically and horizontally with equal competency and helps you include more information. A mobile user scans the barcodes to access related information.
  • GPS messaging, which helps you send location-specific messages that the user automatically picks up when he comes in that geolocation range. 

 

Digital Marketing Course by Digital Vidya

 

Learn different ways to Drive Conversions via Mobile Marketing

  • Optimize for micro-moments
  • Use QR codes to streamline user experience
  • Use Hyperlocal marketing
  • Use SMS marketing 

6. PPC Digital Marketing Tutorial

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Answered on 24 Apr Functional Training/Internet & Digital Media/Digital Marketing Training

Sabarinath S

Trainer

Hello Kishore, Please let me know if you wish to learn selective topics (like SEO, Social Media Marketing) and try to master in that rather going for an all-out learning. Digital Marketing is an ocean and it is important to identify your passionate area. I conducts Digital Marketing Foundations which... read more

Hello Kishore, 

Please let me know if you wish to learn selective topics (like SEO, Social Media Marketing) and try to master in that rather going for an all-out learning. Digital Marketing is an ocean and it is important to identify your passionate area. I conducts Digital Marketing Foundations which covers everything. And based on your interest level and from an industry perspective, you can specialize on 2-3 competencies.

Great Wishes,

Sabarinath Menon

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Answered on 09 Apr Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

Purandhar D

SEO, SEM, SMM, Analytics & Adwords Specialist

Submit your website to search engines. Submit your site to online and local directories. Off-page optimization. Consistently generate new content. Linking. Keywords. Headers. Promote your site via social networks.
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Answered on 12/12/2017 Functional Training/Internet & Digital Media/Digital Marketing Training

Vijaykumar M

Realtime Web Master

It's depends on Experience and number of students.
Answers 17 Comments
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Answered on 15/07/2017 Functional Training/Internet & Digital Media/Digital Marketing Training

Niranjan Ramamurthy

Trainer

Digital Marketing is a very broad term with hundreds of specialisations within it. What are you interested in? Let's take Google AdWords (the number one revenue generating platform for Google) where you can learn and get certified online, for free! Visit partners.google.com for the study material and... read more
Digital Marketing is a very broad term with hundreds of specialisations within it. What are you interested in? Let's take Google AdWords (the number one revenue generating platform for Google) where you can learn and get certified online, for free! Visit partners.google.com for the study material and exam links. If you insist on staying broad (digital marketing), here are two excellent resources which are self paced: https://landing.google.com/academyforads and https://learndigital.withgoogle.com/digitalunlocked Once you have a fair idea, by going through these free resources, you can approach a tutor so that you get real-time experience in managing campaigns and creating a DM strategy for a business. Watch out for training centres and online tutors who do not offer this hands-on experience. Another thing to ask is if they have a Google Partner badge active currently. Stay away from SEO companies who offer AdWords as an add on. By the end of your learning (let's say 3 months), you should be able to find a job independently (through sites like Upwork and PeoplePerHour) and charge $100 per campaign. All the best! read less
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