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Lesson Posted on 17 Jun Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

What is the single best piece of SEO advice?

Atul Jaiswal

I am Atul Jaiswal (Blogger. SEO Professional. Digital Marketing Enthusiast). I have around 3 years of...

The only single advice which I would like to give is: "UNDERSTAND THE USER INTENT & THEIR REQUIREMENT" Recently, I have used "Filling the Gaps SEO Technique" on my blog & my organic traffic increased by more than 300% in comparison to the same date range in the last month. Below are the images... read more

The only single advice which I would like to give is:

"UNDERSTAND THE USER INTENT & THEIR REQUIREMENT"

Recently, I have used "Filling the Gaps SEO Technique" on my blog & my organic traffic increased by more than 300% in comparison to the same date range in the last month. Below are the images from my google analytics:

 

What is "Filling the Gaps SEO Technique"?

So, my blog post was already ranking on the 1st page of Google, but somehow I was not able to crack the top 3 positions for my target keyword.

After going through my blog post again & again, I tried to find the problems in my article. After putting all my efforts for 1–2 days, I found the following reasons which were responsible for the same:

  1. My blog post is not fulfilling the user intent for my target keyword (incomplete information)
  2. Grammatical mistakes in my article
  3. Requires additional content to help suffice the needs of the visitors
  4. The requirement for a "table of content" to help users navigate easily within the article.
  5. Some extra feature to help me stand out in the SERP

These were the gaps that were stopping me from ranking on the Top 3 positions & therefore, I have given the name "Filling the Gaps" to this SEO Technique.

After finding out the reasons, I have used the "Filling the Gaps SEO Technique" & completed the following:

  1. Researched for the related keywords to the primary keywords
  2. Added more information to cover as much as possible
  3. Added one plugin for "Table of Contents."
  4. Added FAQ schema to distinguish my result & cover more area in SERP
  5. Bought rewriting service from Fiverr to improve the grammar & sentence formation in the article

 

Result:

  1. More than 300% increase in Organic Traffic
  2. Started ranking in Top 3 positions for my target keyword

Therefore, in my opinion, "Understanding the user intent is more important than anything in SEO".

Now, it's your turn!

What do you think about this SEO Technique?

Let me know your thoughts in the comment section below!

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Lesson Posted on 09 Jun Functional Training/Internet & Digital Media/Digital Marketing Training

Digital marketing streams for starters

Ramji Varadarajan

I can teach every topic very easily and make it stronger for the students.

Goal 1: Get your business online. Demand: High. Investment: None-Medium-High Objectives: a) Choose your product/service you wish to sell through your business. (What's your niche?) b) Brand your business with an exclusive logo. Setup your Brand profiles in Social Media. c) Buy a domain name that suits... read more

Goal 1: Get your business online. Demand: High. Investment: None-Medium-High

Objectives: a) Choose your product/service you wish to sell through your business. (What's your niche?)

b) Brand your business with an exclusive logo. Setup your Brand profiles in Social Media.

c) Buy a domain name that suits your business name, a reliable web hosting for your website.

d) Create a website. Start Blogging. (Prioritise Content creation after initial setup) Share some excerpts through social media linking back the entire article back at your website.

e) Start optimising the website for Onsite SEO and Technical SEO. Optimise Content copy with the keyword as per required keyword density and focus on internal linking. Connect Website with your social media profiles. (Helps search engines identify with a particular brand )

 f) Setup Google Search Console to help rank your page in search engines (Additionally add Bingbot or AOL, Yandex as per requirement) and Google analytics to help track audience visits to your website.

g) Start link building through offsite SEO activities. Check competitors link-building tactics and focus on building high-quality DA(domain-authority) links. (This helps improve ranking in search engines)

Goal 2: Provide professional digital marketing services. Demand: High. Investment: None-Medium

Objectives: a) SEO Site Analyst: Analyse Client's Website and Generate SEO Report.

b) Become a brand manager. Handle Social Media Accounts and manage daily activities. (Social Media Posts and Campaigns as planned within content calendar)

c) Become SEO manager. Handle websites onsite and offsite SEO activities.

d) Campaign Manager: Handle Pay-Per-Click campaigns in social media or Google AdWords and help in targeting and retargeting customers to your site. 

e) Freelancing: Freelancing as an SEO Expert to provide SEO services as a customised solution to a business requirement. 

Note: Roles and responsibilities do change from time to time as they don't happen to be consistent.

Goal 3: Become Digital Marketing Trainer. Demand: High. Investment: None-Medium

Objectives: Learn complete Digital Marketing and Train others to be Digital marketing professionals

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Answered on 28 Apr Functional Training/Internet & Digital Media/Digital Marketing Training

Priyanka Giri

Professional digital marketing Trainer with 2 years of experience in Marketing Industry

Hello Rohit, Your question is first for anyone who wants to promote their business or service locally!So, as you want to do local SEO with a map, then Google, my business is very helpful for you. now let's see the steps for google map listing:Step 1: Create a Google AccountStep 2. Go to www.business.google.comStep... read more

Hello Rohit,
Your question is first for anyone who wants to promote their business or service locally!
So, as you want to do local SEO with a map, then Google, my business is very helpful for you. now let's see the steps for google map listing:
Step 1: Create a Google Account
Step 2. Go to www.business.google.com
Step 3: Enter Your Business Name
Step 4: Enter Your Location & Delivery
Step 5: Tell Google what areas you serve
Step 6: Choose a Business Category
Step 7: Add Contact Details
Step 8: Finish and Verify Your Business
that's it. You can also do SEO with various details like bio, images, services & location available on google my business listing.

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Lesson Posted on 07 Apr Life Skills Coaching/Soft Skills Training/Resume Writing Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

Five resume mistakes freshers must avoid.

Learneca Institute

Learneca began as an experiment in online learning, where we elected to offer the "Introduction to Marketing"...

During a job search, freshers must draft a proper resume and proofread it multiple times, before the final submission. For the recruiter, it takes only one careless mistake in your resume to not consider your application. Additionally, in most cases, recruiters do not share the feedback with the... read more

Five resume mistakes freshers must avoid

 

During a job search, freshers must draft a proper resume and proofread it multiple times, before the final submission. For the recruiter, it takes only one careless mistake in your resume to not consider your application. Additionally, in most cases, recruiters do not share the feedback with the candidates, if rejected.

So look out for these mistakes and increase the chances of fetching your dream interview.

 

1. Unnecessary designing

While making a resume, do not make it cluttered. Freshers waste a lot of time in figuring out how the resume should look. A clean resume is appreciated much more than one loaded with tables, graphics. Do not highlight terms such as Curriculum Vitae. It creates a negative impression. Your recruiter probably has to scan through hundreds of resumes. Thus, ensure your resume can be easily read.

2. Generic resume statements

Avoid using generic descriptions in your resume. For the Objective section, write a description which is only applicable to you. Otherwise, it portrays you as lazy and makes it easier for the recruiter to not consider your resume any further. You can take help for different sections but adapt them accordingly. It might seem boring to spend a lot of time in drafting your resume, but the minute details can make a big difference.

 

3. Hiding important information

There are certain pieces of information which must be there on your resume, such as marks, year and school of graduation. If you have worked as an intern, then you have to provide the details of your organisation and the relevant duration of the internship. For freshers, hiding any of these is a huge negative for your resume as it indicates something wrong that you are not ready to disclose.

4. Incorrect Grammar

 

Even one minor grammatical error on the resume means you have not paid the required attention to it. Please proofread the resume multiple times before the final submission. In addition to it, format the resume properly. It helps in easily identifying the important sections of the resume such as your education, work details, achievements.

5. Lying on the resume

To make the resume stand out, freshers often exaggerate their achievements or end up lying about them. Avoid this at all costs. Recruiters have gone through thousands of resumes in their lives and they can easily figure out the truth. Even if you manage to scrape through, a thorough background check might put you into trouble. Only include those points for which you can furnish adequate proof if asked for.

 

You know one thing! A well-curated Resume increases the chances of getting hired by almost 30%.

 

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Lesson Posted on 01 Apr Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Internet of things certification Training

Aim and Need of This Basic Digital Marketing Course for Every Internet User

Bhupeshwar Singh

I am Digital Advertising Expert by profession and I love to transfer my educational and professional...

Aim of this basic digital marketing course: Our digital marketing beginner level course is designed specifically not only for students who want to pursue their careers in the digital industry but it is a kind of a must course for everybody who is accessing the internet. Why this course is required... read more

Aim of this basic digital marketing course:

Our digital marketing beginner level course is designed specifically not only for students who want to pursue their careers in the digital industry but it is a kind of a must course for everybody who is accessing the internet. 

 

Why this course is required for every internet user:

Unlike the other marketing media, this involves a lot of technology, and it has a much wider range of reach. As we already know, we are using the internet to search things, make friends, consume news, listen to songs, watching movies, online shopping, and online banking/booking etc. means every aspect of life is now touched by the internet. This big-time penetration of the internet brings online frauds, fake news, click fraud, breach of privacy, data theft, brand safety, and many others. So, users on the other side of the table must know what kind of practice a person in digital media is using to reach them, and you are not going to set yourself for anything bad or scary to happen.

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Lesson Posted on 25 Mar Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

SEO (Basic)

Rohit Kumar Srivastava

I am an experienced Digital Marketing Professional since 2010 and have worked with leading global companies...

ON PAGE ACTIVITIES Register on Google Business Listing Create Google Webmaster Tools account Register on Bing Business Listing Create Bing Webmaster Tools account Yandex Webmaster Setup Google Analytics account Setup User Friendly Website Page Url's Set a... read more
ON PAGE ACTIVITIES
Register on Google Business Listing
Create Google Webmaster Tools account
Register on Bing Business Listing
Create Bing Webmaster Tools account
Yandex Webmaster Setup
Google Analytics account Setup
User Friendly Website Page Url's
Set a preferred URL https://www
Optimize Meta title tags 
Optimize Meta description tags
Duplicate/spun content removed
Create XML Sitemap

 

OFF PAGE ACTIVITIES
Remove duplicate citations
Social Bookmaking   
Blog Commenting   
Forum Commenting
Blog submission    
Web 2.0 Submission
Articles Submission   
Press Release Submissions
Q & A Submissions and participation
Review Submissions
Business Profile Creation
Business Profile Creation

 

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Lesson Posted on 19 Mar Functional Training/Internet & Digital Media/Digital Marketing Training

Forum Submission-Trending Off page SEO technique

Ravinder Singh Bassan

Interested in training and development teaching and giving knowledge. Earlier experience in marketing...

FORUM SUBMISSION Forum Submission is a method of online discussion. Quora is a famous forum submission site. You will join various communities and share your knowledge about different topics with people. Forum submission helps you in increasing traffic of your website. ... read more
 
FORUM SUBMISSION
 
Forum Submission is a method of online discussion.  Quora is a famous forum submission site. You will join various communities and share your knowledge about different  topics with people. Forum submission  helps you in increasing traffic of your website.
 
If you want to promote  business you have to prove to people that you are an industry thought leader. For that forum submission is a good search engine optimization  technique. Though the back link that you are going to get is no follow but you will get referral traffic.
 
Forum posts need to structured around keywords for search engines to understand. . Your forum posts need to solve a particular query  and issue of the person.
 
Direct marketing using forum posts is a wrong approach of marketing.  You  have to think it this way that you are actually getting an opportunity of solving other people's  queries.  You have to show a community that you are knowledgeable in your field.
You have to understand that people will approach you as a customer when they are are communicated  that you are an expert of your field.
 
People don't care that a new company / product is launched . Stories are remembered , generic announcements are forgotten. Try to be an interesting content creator and associate it with your business.
 
People are interested to know how a particular product  can add value to their life.You have to create stories and relate that to your business. You should be consistent about creating forum posts and keep your target audience in mind.
 
Before creating forum posts research your keywords. Put some interesting images and videos in forum posts to engage your audience.Forum Posting is a trending technique and if used properly can help in effective promotion of your
business.
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Answered on 28 Feb Functional Training/Internet & Digital Media/Digital Marketing Training

Anubhav Kumar

Experienced & certified Digital Marketer last more than 10 years

Digital marketing is extensive, there are many modules.But the institute does not cover all modules, even Basic Only Tells.You can talk everywhere that you can search with Google, but join only those who do practical work or get you working on a live project.You too can invest money in it for google... read more

Digital marketing is extensive, there are many modules.
But the institute does not cover all modules, even Basic Only Tells.
You can talk everywhere that you can search with Google, but join only those who do practical work or get you working on a live project.
You too can invest money in it for google ads as search or display marketing.
Design basic HTML or PHP website first and work on some SEO concepts and after website go-to digital marketing.

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Answered on 29 Feb Functional Training/Internet & Digital Media/Digital Marketing Training

Anubhav Kumar

Experienced & certified Digital Marketer last more than 10 years

According to me, there are no technical institutes in Bulandshahar and Khurja, those will provide quality training. Online training is the best option for you. Other wise you can come to Delhi and do a course from good institute.
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Answered on 25 Mar Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Nirmit

Who ever is willful & passionate to build the carrier or to grow one's own business, I highly recommend to join Traininginseo for training.
Answers 18 Comments
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