true

Find the best tutors and institutes for Internet & Digital Media

Find Best Internet & Digital Media Classes

Please select a Category.

Please select a Locality.

No matching category found.

No matching Locality found.

Search for topics

Internet & Digital Media Updates

Ask a Question

Post a Lesson

All

All

Lessons

Discussion

Lesson Posted on 22 Oct Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

What is SEO and why it is helpful?

Chaithanya Rvs

I have a strong knowledge of SEO, Social Media and Adwords. I have also ranked many websites in the first...

SEO stands for Search Engine Optimization; called as SEO. When anyone searches for a particular topic in the search engine, then the search engine provides some results in the form of pages. As Digital Marketers, We will optimize the search engine and its results to show our website or client website... read more

SEO stands for Search Engine Optimization; called as SEO. When anyone searches for a particular topic in the search engine, then the search engine provides some results in the form of pages. As Digital Marketers, We will optimize the search engine and its results to show our website or client website on the first page of the search results.
The main goal of any marketer or any site will be his website.And the product should be on the top in any search engine results to have more business and profits. To achieve it as Digital Marketers, We will follow some methods to bring the results to the top. This is not a simple process that anyone can do and submit to the search engines. There are some rules and regulations that are levied by the search engines that are to be strictly followed by each and everyone to achieve the best position in the search results. By imposing these rules, search engines make sure that correct and accurate information is shown to the users that come to visit their search engines.
What are the methods that followed?
The work we do is mainly divided into two: On-Page Optimization and Off-Page Optimization. Here On-Page refers to the optimization techniques that are done on the website page that is shown to the users. And the Off-Page refers to the backend work that is done to satisfy the search engine rules and regulations. The On-Page consists of maintaining the proper header tags, Meta tags such as Meta description, Meta keywords, Meta Titles, Robots Meta tags, ALT Text, Canonical Tags. Meta tags offer more details about your site to search engines and the people who visit your site so that your website can stand out in the search results. Search Engines will give more importance to the sites that offer good user experience and sites which satisfies user’s queries. As said, Off-Page will consist of the work that is done backend to satisfy search engine rules and also to increase the position of the site in search results. This will include gaining Backlinks from the trusted sites, Social Media Optimization for promoting the sites in different social media.
Why is SEO helpful?
SEO helps in bringing more business. For example, if you are a photographer and you have a site where you sell photos that can help various people in various ways. You designed the site with good user experience, and you are waiting to target the right kind of people to make your site popular. What will you do now? Here comes SEO into action. If you learn the ways to promote your site through SEO, then your work is half completed. With the help of right techniques in SEO, you will find your audience or visitors come to your site instead of you going into the public in Traditional way of Marketing.
First of all, the On-Page work is taken care by following all the right On-Page Optimization techniques and then you will jump into the Off-Page techniques. With these techniques going hand in hand and with rich user experience and with the right amount of content, you have hit the bull’s eye.

read less
Comments
Dislike Bookmark

Lesson Posted on 16 Oct Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Affiliate Marketing

What is Digital Marketing and Why to choose Digital Marketing and it's Classification

Chaithanya Rvs

I have a strong knowledge of SEO, Social Media and Adwords. I have also ranked many websites in the first...

What is Digital Marketing? In simple terms,Digital Marketing or Online Marketing or Internet Marketing is marketing of products,information through online. In past days people went through traditional marketing,where a product or information about the company went to the public through paper.It might... read more

What is Digital Marketing?

In simple terms,Digital Marketing or Online Marketing or Internet Marketing is marketing of products,information through online. In past days people went through traditional marketing,where a product or information about the company went to the public through paper.It might be a Pamphlet, Paper Ad. And with the entry of Radio and Television Ads shifted from Print to Digital Medium. 

This went for ages and with the boom of Internet, Digital Marketing came into picture. When compared to Print and T.V medium Digital Marketing had penetrated easily into people lifes.

Why Choose Digital Marketing?

When compared to print and T.V, Digital Marketing has more reach. With the advent of Social Media platforms like Facebook, Twitter, Instagram, Pinterest it became more easy to do the marketing. Cost of giving ads has also reduced rapidly. This has became the main advantage. Facebook has 1.59 Billion daily active users, Twitter has 126 Million daily active users; Instagram has 800 Million daily active users and this has grabed the people's attention who want to advertise. 

What are the main benefits of Digital Marketing?

  • People can easily get into the Ads with minimum budget.
  • Reach is more when compared to the Traditional Marketing.
  • With low cost advertisers can get high return of investment.
  • We can get each and every information about the Ad like how many seen the Ad, how many have taken action etc.

How Digital Marketing is classified?

Digital Marketing is mainy classified into four categories. 

  1. Search Engine Optimization (SEO).
  2. Pay Per Click Ads (PPC).
  3. Social Media Marketing (SMM).
  4. E-Mail Marketing.

Search Engine Optimization:

Search Engine Optimization is defined as optimizing the search results in any search engine. For example, A & B sells house hold products and if A want to compete with B to increase the sales then A has to optimize his website where he will rank better position than A. In result, B will get more profits and also business. This should be done correctly by following the rules of search engines otherwise the site will be penalized. This method will be absolutely free and required some efforts for the results. 

Pay Per Click Ads:

This is also related to the search engine positions but applicable to the business who wants quick profits and brand awareness. When SEO is applied, results will be some what late. But in PPC the results will be shown in no time. This will be a bidding process carried by the search engines for the positions in the search engines. 

Social Media Marketing:

When it comes to social media, people are more active on the social platforms. So reaching them is more easy when compared to SEO and PPC. This is mainly used for the brand awareness and to reach more people in less time. This medium contains both paid marketing and free marketing. 

E-Mail Marketing:

E-Mail marketing mainly helps in keeping the company in touch with the people. With the help of mails, people can send their updates, product lists and offers for their products. It will be mainly useful after the whole marketing is done. This medium is mainly used for generating the leads.

read less
Comments
Dislike Bookmark

Asked on 04 Sep Functional Training/Internet & Digital Media/SMAC Certification Training

Want to check my Book content from Subject Matter Expert. Topic of the book - Digital Marketing. Language - Marathi read more

Want to check my Book content from Subject Matter Expert. Topic of the book - Digital Marketing. Language - Marathi

read less

Answer

Looking for Internet & Digital Media Classes

Find best Internet & Digital Media Classes in your locality on UrbanPro.

FIND NOW

Lesson Posted on 29 Aug Functional Training/Internet & Digital Media/Digital Marketing Training

Why SEO is Important for Small Business?

Amit Rana

Have 2 years experience with think-straight it LLP Noida as a software developer (PHP), web developer...

Writing content for the Internet is somewhat different from the usual, and over the norms of vocabulary and grammar, besides, it requires a sense of the internet advertising world. Possibly the most prolific styles which have come into existence for on-line writing is your Search engine optimization.... read more

Writing content for the Internet is somewhat different from the usual, and over the norms of vocabulary and grammar, besides, it requires a sense of the internet advertising world. Possibly the most prolific styles which have come into existence for on-line writing is your Search engine optimization. It is a friendly way of writing which not just panders to your readers, but also the internet search engine spiders that crawl these so-called Search engine optimization articles. The PR articles are often dedicated to webpages or syndicated to the high PR posts directories online. Usually, the purpose they serve is high level for the web site hence deflecting a reasonable amount of traffic to your squeeze pages.

It is nothing, but a little part of the internet advertising plan of a business and it is seen it pays dividends too. You have to be careful in balancing the Search engine optimization style with the logical positioning of keywords in the proper manner so that you might find the best results from these activities. You may either seem to develop these articles on your own or choose an external supplier to do the task for you. It is best to choose an expert as they will make sure you don’t overdo the SEO style and stuff the content with keywords which may ban the website.

At times, people continue to add keywords to the content, thinking that such an activity will improve their ranks. However, towards the end of the day, it serves as adversity for your on-line advertising campaign. There are a plethora of points to consider while you’re developing content for your web site or to be submitted as Search engine optimization articles to the various directories. You’ve to be cautious that your language doesn’t seem to be illogical for the readers. The content should flow in a manner which it appeals to the readers and makes them carry out the action that you would like them to.

In case you’re capable of getting the desired results, you can be sure which the company benefits are immense. With the power of web and Search engine optimization articles, your company can’t only grow, but you can, take it to another level. Make sure you have the art of Search engine optimization content writing implemented to your on-line marketing plan at the soonest possible.

 

 

 

 

read less
Comments
Dislike Bookmark

Lesson Posted on 28 Aug Functional Training/Internet & Digital Media/Digital Marketing Training

Digital Marketing Training, Web Designing, SEO, E-Commerce

My Training Point

While searching for the best training institute for digital marketing, web designing and development...

#Search_Engine_Optimization (SEO) Have you Known about This?Do YOU know SEO is the important one in Internet Marketing, it's one of the main parts of Digital Marketing If you want to become an SEO EXPERT to increase your Business Revenueread on below Each Online Business needs to come higher in Google... read more

#Search_Engine_Optimization (SEO) Have you Known about
This?
Do YOU know SEO is the important one in Internet Marketing,
it's one of the main parts of Digital Marketing If you want
to become an SEO EXPERT to increase your Business Revenue
read on below

Each Online Business needs to come higher in Google Search.
To positioning Higher in the google search item(Rank) is
called SEO.

Organizations like Amazon,eBay, Flipkart and so on they are
investing a huge number of dollars every month to build them
Ranking and they make 90% of their income from SEO.
Know More Details, Visit Us:
https://www.mytrainingpoint.in
Contact Us On:
9842278280

 

 

read less
Comments
Dislike Bookmark

Lesson Posted on 18 Aug Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

Pro Tip to Rank Higher in Local SEO

Jishnu Brahma

Having 6 Years of experience in Digital Marketing Sector. Specialized in Lead Generation(B2C) & E-Commerce. Skills:...

According to a new study, Google my businesses with more than 100 images get 1065% more website clicks and 2717% more direction requests. I am going to explore this avenue and share the results with you shortly. read more

According to a new study, Google my businesses with more than 100 images get 1065% more website clicks and 2717% more direction requests. I am going to explore this avenue and share the results with you shortly.

read less
Comments
Dislike Bookmark

Lesson Posted on 24 Jul Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Internet of things certification Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training +2 CBSE/Class 7/Social Studies/Civics/Understanding Advertising Functional Training/Internet & Digital Media less

Google Ads (AdWords) Eye Alarm: Stop wasting money every day!

Sandip Banerjee

- Online marketing strategy building - Conversion Rate Optimisation - Facebook Advertisement - Adwords...

Last year I got a chance to work with an eCommerce company. Their main focus was to sell firecrackers online for special occasions. To drive the traffic beside social media traffic, their main goal was to drive traffic from Google. When I get accessed to the AdWords account here what I found: Three... read more

Adwords

 

Last year I got a chance to work with an eCommerce company. Their main focus was to sell firecrackers online for special occasions.

To drive the traffic beside social media traffic, their main goal was to drive traffic from Google. When I get accessed to the AdWords account here what I found:

Three hundred sixty-seven total keywords placed under one campaign. The average CPC was $1.17, and the conversion rate was 2.4%. The average per product they made a net profit of $22 (without deducting the advertisement cost).

When I calculate the monthly income, I was shocked:

They were spending $5,000 per month on AdWords every month. Estimated clicks from that money spent are 4273 clicks, which is approximately 4300 clicks.

Now, if we consider a 2.4% conversion rate, then on average the site was creating 103 sales. An approximate of 105 sales per month.

Per month they were generating profit (without deducting the ads spend) approximate $2,310 per month estimated $2350.

So, over ($5000 - $2350) = $2650 net loss.

Now, when I analyzed the account in detailed here where are a few main issues found: 

  • The keywords are broad matched and no negative keywords placed.
  • Just 10 keywords were driving more than 80% of the traffic.
  • The campaign is not structured in different ad groups, not dedicated landing pages as per the specific keywords.
  • No AB testing placed.
  • The landing pages are not responsive to all the devices. Although traffic was coming from mobile devices.
  • The landing pages were presented properly with clear call-to-action, value proposition.
  • Generic keywords are targeted. I need to have detailed keywords research.

And several other issues.

After a through AdWords account audit, creating new ads, changing landing pages, creating new designs and monitor the whole campaign for a month the result becomes as follows:

CPC: CPC reduced from $1.17 to $0.69.

CR: Improved from 2.4% to 5.2%.

Total budget: $4000

Total traffic: 5800

Total sale: 302

Total Profit (excluding ads cost - $22 per sale):  $6,644

So, Net real profit: $6644 - $4000 = $2,644 per month

Although: We reduced the budget from $5000 to $4000 per month and allocate $1,000 to focus on remarketing budget. For long term remarketing budget will be increased and generate long term returning profits.

So, be careful using AdWords. Users behavior is changing, competition is changing to create a strategy as per your need. Remember,

"Changing rules for changing needs & unchanging rules for unchanging needs"

Over to you

How are you managing your AdWords Account?

 

read less
Comments
Dislike Bookmark

Lesson Posted on 22 Jun Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

What is black hat, white hat and grey hat SEO techniques?

Atiquzzaman

1. 4+ years of experience in Digital Marketing. 2. Google Ads and Google Analytics Certified. 3. SEO...

SEO is a practice to improve our search ranking and traffic. To do so, we follow SEO techniques i.e - White Hat: If we follow the guidelines of google that comes under white hat SEO techniques or practice. - Black Hat: Opposite to White hat means If we go against the policy of Google that comes under... read more

SEO is a practice to improve our search ranking and traffic. To do so, we follow SEO techniques i.e

- White Hat: If we follow the guidelines of google that comes under white hat SEO techniques or practice.

- Black Hat: Opposite to White hat means If we go against the policy of Google that comes under black hat SEO techniques.

- Grey Hat: You may come across this word, but in real practice there no so such SEO techniques. But to convince someone on the grey hat, one can say that if we do a little bit of black hat with a white hat, in other words, you are taking the risk of doing black hat comes in the grey hat. But keep in mind that there are no Grey Hat SEO techniques.

read less
Comments
Dislike Bookmark

Answered on 20/04/2018 Functional Training/Internet & Digital Media/Digital Marketing Training

Shivani D.

Digital Marketing Expert

Hi.. You can check my profile and contact me directly. I am a freelancer digital marketing trainer & consultant. I have more than 5 years of experience in the same field. You can take my demo session also..
Answers 34 Comments
Dislike Bookmark

Looking for Internet & Digital Media Classes

Find best Internet & Digital Media Classes in your locality on UrbanPro.

FIND NOW

Answered on 05 Oct Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media

How to improve ranking of the website

Niranjan Reddy

SEO, Social Media, Youtube Certified Consultant Hyderabad

Website should be Mobile Responsive.
Answers 2 Comments
Dislike Bookmark

About UrbanPro

UrbanPro.com helps you to connect with the best Internet & Digital Media Classes in India. Post Your Requirement today and get connected.

Overview

Questions 78

Lessons 115

Total Shares  

+ Follow 8,420 Followers

Related Topics

Top Contributors

Connect with Expert Tutors & Institutes for Internet & Digital Media

x

Ask a Question

Please enter your Question

Please select a Tag

UrbanPro.com is India's largest network of most trusted tutors and institutes. Over 25 lakh students rely on UrbanPro.com, to fulfill their learning requirements across 1,000+ categories. Using UrbanPro.com, parents, and students can compare multiple Tutors and Institutes and choose the one that best suits their requirements. More than 6.5 lakh verified Tutors and Institutes are helping millions of students every day and growing their tutoring business on UrbanPro.com. Whether you are looking for a tutor to learn mathematics, a German language trainer to brush up your German language skills or an institute to upgrade your IT skills, we have got the best selection of Tutors and Training Institutes for you. Read more