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Lesson Posted on 24 Jan Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

Why Seo Is An Important Aspect Of Modern Marketing Tactics?

Tapu G.

I have 5 years of experiences in IT field. I do teach various school and college label subjects specially...

Search Engine Optimization (SEO) is most important part of Digital Marketing. SEO helps User to make it reliable and for Crawler or Search Engine robots to make it understand. Search Engine Crawler doesn’t read any content Web page as a human can so we need to take care of Keyword density in our... read more

Search Engine Optimization (SEO) is most important part of Digital Marketing. SEO helps User to make it reliable and for Crawler or Search Engine robots to make it understand. Search Engine Crawler doesn’t read any content Web page as a human can so we need to take care of Keyword density in our content.

There is no single Search Engine who will rank your Website or Web pages without any rules or principles on first page.

But the fact is Search Engine works on certain rules and regulation. If you follow those rule and regulations then it’s the high possibility that your website can rank on the top page for the particular keyword.

Understanding both the abilities and limitations of search engines allows you to properly build and format your content on a website in a way that search engines can digest. Without SEO, a website cannot be visible to search engines.

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Lesson Posted on 03 Jan Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Simple Tips For Achieving Success In A Digital Media Buying Campaign

Nitin Raghani

A BMS graduate from HR College, Nitin P Raghani has been running the agency, NPR Design for eight years....

It is essential to attain success in a PPC or any other digital media buying activity, that directs traffic to a landing page or a website, that explains the core objective of the campaign, to the end user. Thus, to achieve success in converting on a PPC campaign, link click, do the following: Dedicated... read more

It is essential to attain success in a PPC or any other digital media buying activity, that directs traffic to a landing page or a website, that explains the core objective of the campaign, to the end user.

Thus, to achieve success in converting on a PPC campaign, link click, do the following:

  1. Dedicated landing page for the campaign: A one-page website that explains the product/service along with other supporting material that urges your user to perform a call-to-action.
  2. Behavioural targeting: It's imperative to scan and understand your buyer's persona and the best way to do this, is via an insertion of his/her education, designation and field of study, further narrowed down by his/her purchase preference, family strength, and device usage. Post that, if you feel like, you could add one interest element. 
  3. Clear copy: The content must be direct yet descriptive that informs your user completely. There must also be an FAQ section that answers their queries, there itself. Advantages of using the product and service along with suitable testimonials would cover you completely. Imagine, a sales representative pitching for you. Let the ad & the landing page play that role.
  4. Pleasing imagery: The pictures or videos that you may use, either in your ad that leads the user to the landing page or on the landing page itself must say a lot and must be super relevant to your content and objective, thus leading to a far better chance of a conversion. A legitimate picture or video of your product or you explaining the service would do wonders. If you are using stock images, use from free stock websites such as unsplash.com, picjumbo.com & pixabay.com
  5. Call to action button: This button is also called the magic button, that appears on ads and landing pages, and must be used generously across various sections of content. This makes it easier for the user to take a call and activate an action to that call. Which, could be a phone call, a check-out or a simple form fill-up. Make sure, it's visible and happy to look at.
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Answered on 31/12/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

Sivakanthtej

Certified Digital Marketing Specialist

Hello, If you are particular about Organic traffic from Search engine results page you can go ahead with SEO or If you would like to generate traffic to your website from multiple sources like Organic, PPC, Social Media and Email marketing Campaigns than complete digital marketing course is must to get... read more
Hello, If you are particular about Organic traffic from Search engine results page you can go ahead with SEO or If you would like to generate traffic to your website from multiple sources like Organic, PPC, Social Media and Email marketing Campaigns than complete digital marketing course is must to get clear insights of each and every topic. Hope your doubt got cleared :) read less
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Lesson Posted on 23/12/2017 Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Tip To Increase Followers On Facebook Without Paying For Ads

Shraddha S.

I have an expertise skills in building the web presence with over 6 years of experience. Whether it is...

Want to grow your Facebook Followers without paid ads? Here is a little tip that will work: Go to your Facebook Page General Settings and turn on the option ''Allow news feed Audience selection and post visibility option for this Page." This will allow you to choose an separate Audience for each of your... read more

Want to grow your Facebook Followers without paid ads?

Here is a little tip that will work:

Go to your Facebook Page General Settings and turn on the option ''Allow news feed Audience selection and post visibility option for this Page." This will allow you to choose an separate Audience for each of your post based on Facebook ads like interest and demographic options like age, gender, location and language.

You will see a new rounded icon in post publishing window to choose your audience. When you create target posts for your audience that related to them, they are more likely to follow you and you get maximum advantage of limited organic reach. You can select a separate Audience for each of your post that's where this little used feature shines.

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Lesson Posted on 23/11/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

SEO Techniques

Smartsocialbrand

If you are looking for best Digital Marketing Training Institute In Hyderabad with Internship and get...

SEO techniques are classified into two broad categories: White Hat SEO: Techniques that search engines recommend as part of a good design. Black Hat SEO: Techniques that search engines do not approve and attempt to minimize the effect of website. 1. White Hat SEO: White hat SEO refers to the usage... read more

SEO techniques are classified into two broad categories:

  • White Hat SEO: Techniques that search engines recommend as part of a good design.
  • Black Hat SEO: Techniques that search engines do not approve and attempt to minimize the effect of website.

1. White Hat SEO:

White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Techniques:

  • Relevant content.
  • Good Quality Images.
  • Quality and relevant backlinks.
  • Good Spelling and Grammar.
  • Proper usage of keywords.

2. Black Hat SEO:

Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not follow search engines guidelines.

Techniques:

  • Duplicate Content.
  • Invisible text (Hidden Text).
  • Keyword Stuffing.
  • Links from sites with non relevant content.
  • Cloaking (Content presented to the users is different from the one presented to the Search Engine crawlers).
  • Article Spinning.
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Answered on 12/12/2017 Functional Training/Internet & Digital Media/Digital Marketing Training

Vijaykumar M

Realtime Web Master

It's depends on Experience and number of students.
Answers 16 Comments
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Lesson Posted on 12/10/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Which Tools Are Used In Digital Marketing?

Vishnu

I am a Full-Time Trainer, an Online Entrepreneur, Digital Marketer, Blogger, Coach and Mentor with 10...

If you have less time and wanted to know immediate answer head over to tools used by Digital Marketers discussed in the second half of this answer post. A comprehensive way of looking at the question is to understand the purpose of Digital Marketing. i. Purpose: The purpose of digital marketing is to... read more

If you have less time and wanted to know immediate answer head over to tools used by Digital Marketers discussed in the second half of this answer post.

A comprehensive way of looking at the question is to understand the purpose of Digital Marketing.

i. Purpose:

The purpose of digital marketing is to make brand awareness, drive traffic [users] and convert the traffic to a sale.

Finally, retain the users and make more sales.

The ultimate goal is to make the early users the brand ambassadors who act as your product evangelist and send more referral sales via word of mouth.

Note: Industry call the above purpose has a Marketing and Sales Funnel.

Before, we talk about the tools used by Digital Marketers.

Let’s understand the activities the Digital Marketers perform, the teams and functional areas where they work on to execute the above sales funnel.

The following are the responsibilities of Digital Marketers:

ii. Research: Finding and segmenting Target customers and where they hang out online. And how to reach target customers.

Once, the research is done getting the Brand name out in front of the customers is the real deal.

iii. Content Development: Valuable content related to user problems.

[Brand Awareness, product education and trust building that your product has the solution to customer problem is developed by providing useful and valuable content]

iv. Communicate: Communicate Brand messages, values, solutions, offers etc to users on social media and online [Google and other forums].

v. Design: Design the messages [ad copy and online marketing communications for social posts].

Establishing the relationship and nurturing and pursuing customer to make buying decisions happens with all social media messages.

vi. Personal Relationship: Digital Marketers make a personal and emotional relationship with users over Email.

This is were most of the sales conversions happens. [Brand impressions, remembering of Brand messages and engagement happens over social media [Facebook, Twitter, LinkedIn, Instagram etc.]

But, the trust and personal and emotional bond are built up via email.

vii. Promote: Promote on search engines, social media, and other places

To keep the customers in the loop and that impressions and Brand building established via heavy online promotions.

Collaboration, optimizing and measuring, Data and Analysis:

For Retaining customer, converting more users to buy Products, making loyal customers and ultimately getting more and more referral sales is part of a good [experienced Digital Marketer] Digital Marketing activist which is done collaboratively with other teams within the organization.

Note:

For a Big company, they have luxury of having bagful of capital to hire expert individuals for each functional area [Research, Data collection, Data Science, Analysis, Email Marketing, Content Marketing, SEO specialists, Strategists, Optimization Officers etc.]

But:

Majority of the companies have Digital Marketers who have to perform all tasks all alone maybe with the help of few executes.

All in All:

Most of the time all Digital Marketers have fair knowledge in all the above discussed functional areas and particularly Expert in one or two functional areas.

Now:

The actual answer to the Question is below:

Tools Used By Digital Marketers: [Tools used Functional area wise]

For Design and Multimedia:

1) Canva.

2) PiktoChart.

3) Adobe Suite.

4) Pixabay/Unsplash.

5) Freepik.

6) Powtoon.

For Blogging:

7) WordPress.

For Project Management and Collaboration:

8) Trello.

9) Evernote.

10) Slack.

11) Asana.

For Social Media Management:

12) HootSuite.

13) Buffer.

Google Tools: 

14) Google Analytics.

15) Google Console.

16) Google Business:

For Online Survey and Research:

17) SurveyMonkey.

18) Google Forms.

19) Quora.

20) Grammarly.

For SEO Tools:

21) SEO Moz.

22) SEMrush.

23) Yoast SEO.

24) Google Keyword Planner (Google AdWords).

25) SumoMe.

For Communication and Sales:

26) Google Drive.

27) Prezi.

28) Microsoft Suite.

29) HipChat.

For Customer Support:

30) Zendesk.

31) Social channels as customer support platform.

32) ChatBot Messengers.

For Email Marketing:

33) CampaignMonitor.

34) Mail Chimp/Convertkit/Aweber/Drip.

35) OptinMonstor.

Other Tools for the Digital Marketer in you:

  • Unbounce.
  • HelloBar.
  • Instapage.
  • Zapier.
  • Exotel.
  • Leadpages.

Even more, tools will be used by a professional Digital Marketer. However, the above-mentioned might be useful for you at this point in time.

If you like what you consumed for last 5 minutes Like and share my answer. This might help other people same as you.

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Lesson Posted on 12/10/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

What should I Learn To Become A Digital Marketer?

Vishnu

I am a Full-Time Trainer, an Online Entrepreneur, Digital Marketer, Blogger, Coach and Mentor with 10...

One line answer is to start blogging to learn Digital Marketing. And if you want to be an expert and also want a good ROI (Return on Investment: Your Time). Take Blogging as serious and Treat Blogging as Business from day one. i. Business Knowledge/Core Business Elements: Any Digital Marketing Expert... read more

One line answer is to start blogging to learn Digital Marketing.

And if you want to be an expert and also want a good ROI (Return on Investment: Your Time). Take Blogging as serious and Treat Blogging as Business from day one.

i. Business Knowledge/Core Business Elements:

Any Digital Marketing Expert or a newbie must have business knowledge.

An overview of how Business is run and the key elements of Business you are working to promote online/digital:

  1. The problem the Business is trying to solve.
  2. The target customers.
  3. The competitors.
  4. The value offerings to customer.

Next:

You have to understand more details on:

  • Who are Target Customers?
  • What are their pain points and how do they feel about problems
  • Where they hang out online [Facebook, Instagram, Pinterest, Twitter etc.]
  • What social channels they use on daily basis?
  • How much time they spent and at what time?
  • What is the customer behavior?
  • How big is there a problem? Do they care about the solution [do they pay for solution]?
  • Who are the competitors?
  • What content [value added information related to the customer problems you can offer]?
  • What keywords or what do they type in search engines related to the problem they face [Google and Bing]?

The skills you must have or learn to become Digital Marketer:

  • Sales skills [How to sell?].
  • Copy Writing [blog posts writing/email writing/ad copywriting on social media].
  • Research skills [about customers/competitors].
  • Analytical [ability to analyze the data and execute email and social campaigns better].
  • Basic Design Skills [Photoshop or knowledge of Design Tools, HTML etc.]
  • Content Development [develop Valuable content for customers].
  • Creative and Storytelling skills [to engage customers].

You must have Sales Approach [Online sales flow]:

  1. How to Get Noticed on Search Engines [Google/Bing]?
  2. How to Make Brand awareness [social media]?
  3. Creates an Interest with the audience about product/service offerings [content development/blog posts etc.]
  4. Educate the Products/Services [webinars, videos and podcasts etc.]
  5. Nurture and shows a social proof to Consider the Products/Services.
  6. Lead the users to buying persona.
  7. Finally, Converts the users to buy the product or Services.
  8. Retain the customers by promoting more value-added products/services.

Once, you understand the core business elements, key skills, and online sales approach.

Next Step:

Start Experimenting and Learn these skills by Blogging:

  • How to rank higher in Google/Bing Search Engines [Get noticed when user types about the product or service requirement on Google]?
  • How to make a brand awareness in social channels [Facebook, Twitter, Instagram etc.]?
  • How to write valuable content/information about product/services[ on websites/blog/video content on YouTube etc.] [For education or info about products/services]?
  • How to communicate with the customer over an email?
  • How to promote, re-target and retain the customers with social media and email marketing automation?

Some Great Free Tools that will help in your Digital Marketing Journey as a newbie are discussed here.

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Answered on 23/10/2017 Functional Training/Internet & Digital Media/Digital Marketing Training

Rajshekar Gouda

Trainer

It is a business owned by Google to make money from online advertisers and publishers.
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Answered on 27/10/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

Laurels Overseas Educational Consultancy

If you don't find any best institute in your locality, we can provide best online training for you to meet your expectation.
Answers 6 Comments
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