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Asked by Tony Jacob Last Modified
Answer 
It's is used when we mean "it is"
Eg It's a beautiful morning
While its is a possessive form of the pronoun it.
Eg The dog is barking at its master.
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There is a huge difference between It's and Its.
An apostrophe is used in 2 cases - 1. Possession. 2. Contraction.
Possession - It's - means It is.
Contraction - Can't means Cannot.
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It's is always an abbreviation for 'It is'.
Ex- It's raining - It is raining.
It's a nice day - It is a nice day.
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Its is the possessive of 'it'.
Ex- That is Shikha's pet but I don't know its name.
So here its means belonging to Shikha.
Its is a possessive pronoun.
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It's is always the abbreviation of "it is" as in "It's (= it is) a nice day, isn't it?" Its is the possessive of "it" as in, "That is Morton's puppy but I don't know its name." In the second sentence, its means "belonging to it".
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Rohit Mehta
Unleash Your English Potential! 🌟 MEd & CELTA Certified Coach: Ace IELTS, OET, Duolingo, and PTE!
It's is the contraction (short form) of 'It is' or 'It has'. For example, It is a very good place = It's a very good place. It's been raining = It has been raining.
The word 'its' refers to the possession of something (e.g. an animal, etc). For instance, the cat hit its tail (= the tail of the cat). My friend has a cat, but I don't know its name = (the name of the cat).
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Its - is a possessive pronoun which means belonging to. For example - I love to go to hilly areas for its natural beauty.
It's - means It is, where It - is a subject and 'is' - a verb. For example - It is very cold today. In this sentence It - is a subject and is - a verb.
Hope this helps in resolving your query.
Cheers.
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