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Pros of Social Media Marketing
1.Ubiquity among Users
2.Mobile-First Social Networks
3.Less Technically Challenging
4. Relatively low to no cost (compared to other digital marketing strategies)
5.Gain market and audience insights
6.Great for brand awareness and consideration
7.Complements off-page SEO efforts
8.Ability to trigger social sharing and virality
9.Ability to build brand affinity and thought leadership
10.Ability to foster brand advocacy and build community
11.Able to engage friends and family of users
12.Simplify Complex Concepts with Visual Storytelling
13.Good for contests and other promotional campaigns
14.Ability to Deliver Customer Service
Cons of Social Media Marketing
1.Difficulty in Measuring ROI
2.Control Handed Over to Consumers
3.Slow to Achieve ROI yet Time-Consuming
4.building a brand, and generating leads on social media.
5.Easy to Start – Difficult to Master
6.Government influence on social media
7.Recurrent algorithm changes on social networks
8.Tight Competition
Pros of Social Media Marketing 1.Ubiquity among Users2.Mobile-First Social Networks3.Less Technically Challenging4. Relatively low to no cost (compared to other digital marketing strategies)5.Gain market and audience insights6.Great for brand awareness and consideration7.Complements off-page SEO efforts8.Ability to trigger social sharing and virality9.Ability to build brand affinity and thought leadership10.Ability to foster brand advocacy and build community11.Able to engage friends and family of users12.Simplify Complex Concepts with Visual Storytelling13.Good for contests and other promotional campaigns14.Ability to Deliver Customer Service Cons of Social Media Marketing 1.Difficulty in Measuring ROI2.Control Handed Over to Consumers3.Slow to Achieve ROI yet Time-Consuming4.building a brand, and generating leads on social media.5.Easy to Start – Difficult to Master6.Government influence on social media7.Recurrent algorithm changes on social networks8.Tight Competition
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