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Social Media Marketing (SMM) > Learn Social Media Marketing (SMM) Training > What are the pros and cons of social media marketing?
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What are the pros and cons of social media marketing?

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IT Corporate Trainer with 9 years of experience in Edu tech

Pros of Social Media Marketing 1.Ubiquity among Users2.Mobile-First Social Networks3.Less Technically Challenging4. Relatively low to no cost (compared to other digital marketing strategies)5.Gain market and audience insights6.Great for brand awareness and consideration7.Complements off-page SEO efforts8.Ability...
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Pros of Social Media Marketing 1.Ubiquity among Users2.Mobile-First Social Networks3.Less Technically Challenging4. Relatively low to no cost (compared to other digital marketing strategies)5.Gain market and audience insights6.Great for brand awareness and consideration7.Complements off-page SEO efforts8.Ability to trigger social sharing and virality9.Ability to build brand affinity and thought leadership10.Ability to foster brand advocacy and build community11.Able to engage friends and family of users12.Simplify Complex Concepts with Visual Storytelling13.Good for contests and other promotional campaigns14.Ability to Deliver Customer Service Cons of Social Media Marketing 1.Difficulty in Measuring ROI2.Control Handed Over to Consumers3.Slow to Achieve ROI yet Time-Consuming4.building a brand, and generating leads on social media.5.Easy to Start – Difficult to Master6.Government influence on social media7.Recurrent algorithm changes on social networks8.Tight Competition read less
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Online Mathematics tutor with 6 years experience(Online Classes for 10th to 12th)

Pros of Social Media Marketing 1.Ubiquity among Users2.Mobile-First Social Networks3.Less Technically Challenging4. Relatively low to no cost (compared to other digital marketing strategies)5.Gain market and audience insights6.Great for brand awareness and consideration7.Complements off-page SEO efforts8.Ability...
read more
Pros of Social Media Marketing 1.Ubiquity among Users2.Mobile-First Social Networks3.Less Technically Challenging4. Relatively low to no cost (compared to other digital marketing strategies)5.Gain market and audience insights6.Great for brand awareness and consideration7.Complements off-page SEO efforts8.Ability to trigger social sharing and virality9.Ability to build brand affinity and thought leadership10.Ability to foster brand advocacy and build community11.Able to engage friends and family of users12.Simplify Complex Concepts with Visual Storytelling13.Good for contests and other promotional campaigns14.Ability to Deliver Customer Service Cons of Social Media Marketing 1.Difficulty in Measuring ROI2.Control Handed Over to Consumers3.Slow to Achieve ROI yet Time-Consuming4.building a brand, and generating leads on social media.5.Easy to Start – Difficult to Master6.Government influence on social media7.Recurrent algorithm changes on social networks8.Tight Competition read less
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