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Make a Career in Digital Marketing

Digital marketing is a specialist domain which uses digital media, primarily the internet, to promote a company’s services and products.

Digital Marketing IndustryIn simple words, digital marketing is a process where marketing is done using media channels such as websites, social media, mobile, blogs and email in order to promote business and improve the company’s interaction with the potential customers.

Note: Besides using its own website for digital marketing, a company can also use the websites which are visited by the target customers (by paying for advertising).

Tasks of a Digital Marketing Professional

A digital marketing professional can be required to do a number of tasks. Some of them are:
  • Maintaining the websites by writing and updating content.
  • Doing analysis and then preparing a report on web traffic on the website.
  • Promoting the website using social media channels like Twitter, Facebook, Google plus etc.
  • Working with web designers for creating optimized website design.
  • Performing Search Engine Optimization (SEO) for the company’s website.
  • Making marketing strategies and handling budgets.
  • Promoting the website by using e-mails, newsletters and sms.

The Digital Marketing Domain

Digital Marketing

  • Analytics
Analytics is the field of measuring business metrics like the website’s traffic, email open rates, social media engagement etc. Analytics also involves finding and then implementing the ways which help increasing the customer base. Analytics helps in determining and comparing the ROI (Return On Investment) in social media, blogging, email marketing and accomplishing their business goals.
  • Search Engine Optimization
Search Engine Optimization (SEO) is a process of optimizing a website for achieving better ranking on the search engine results. This involves optimizing keywords and back-linking for improving the website’s traffic and popularity over the internet. Social Media Marketing is also a key component of SEO.
  • Social Media Marketing
It is a process of using the leading social networking sites like Facebook, Google Plus and Twitter for advertising the website. The importance of social media can be well understood from the fact that around 97% of all 18 to 25 year olds use social media networks. By having a page on a social media channel like Facebook,  companies can promote services by having a direct interaction with their targeted audience.
  • Email Marketing
It is a process to reach the potential customers directly via electronic mail.  The information regarding a company’s services is sent out to thousands of customers. This is undoubtedly a very low cost marketing process as compared to other advertising procedures. Email marketing also involves keeping track of how many emails are opened by the customers and how much traffic the website gets after sending out the emails.
  • Mobile Marketing
Mobile marketing is a process wherein a company uses the customer’s phone number to send advertisements in the form of text messages. Although most of the people are reluctant to share their cell phone numbers with companies,  mobile marketing is often done either by requesting it as part of service delivery or by assuring benefits for the subscribers.

Eligibility

There is no specific qualification requirement to become a Digital Marketing Professional. Even though, companies might prefer to hire candidates from business or marketing related domains, but the opportunities for candidates from other domains are also large in number. Analytical skills and commercial awareness are two primary requisites to be hired as a Digital Marketing professional. Companies prefer to hire candidates with skills in domains like SEO, Analytics, Email marketing, Content Writing etc.

Make a Career in Digital Marketing

Almost every enterprise, big or small, is focusing on digital marketing to expand their customer base. The Digital Marketing industry is India is growing rapidly and the employment opportunities in Digital Marketing are in abundance.

Social Media Marketing

A lot of institutes are providing quality training in Digital Marketing and it is highly recommended to join a training class. If you’re interested in Digital Marketing you can post your Digital Marketing training requirement here. If you’re in Bangalore and looking for an online course for Digital Marketing click here.

Comments

Share your thoughts with the community or ask a question

Digital Marketing Company 13/12/2013

Digital Marketing is growing day by day and in this future is very bright because every business wants online marketing growth and it is only possible through good branding and marketing techniques.

Related Questions

Who wants digital marketing training?
Who ever is willful & passionate to build the carrier or to grow one's own business, I highly recommend to join Traininginseo for training.
Sarita
I'm planning to start a blog and seeking a Digital Marketing Mentor to guide me to market this blog digitally. This blog will be the live project on which I'll implement the learnings and I'm glancing for a complete Digital Marketing training for this. Can anyone suggest someone?
Great Initiative, First of all you should be clear on what kind of blog you are going to start either its travel, education, food etc. Once you are clear about the blog, you have to plan for a website...
Somdeepa
Hello everyone, I'm a Diploma in electrical pass-out, but now I want to change my career and want to make my career in marketing and sales. So please give me some tips on what to do? Is my decision right? Please, tell me what should I do because I'm baffled at this time.
Being a technical guy, you will have an advantage over the marketing graduates; you can understand the product much better than them. All you have to do is to realise that we all are a salesman and have...
Abhishek
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