What Is Google Display Network?

The Google Display Network reportedly reaches 90 percent of Internet users via millions of sites. It’s a more passive form of advertising, whereas the Search Network is more active. In other words, people are actively looking for something when they come across Search Network ads, whereas they are often are casually browsing websites when they happen upon Google Display Network ads (though they may also be researching).

GDN allows advertisers to employ traditional text ads, in addition to more engaging ads that contain images, video and rich media.

Google display network is all about using the power of Google outside of the search engine. What does this mean? This means that by using Google Adwords campaign console, you can target websites based on keywords in their content or topics and/or place ads by site names. GDN is a network of websites which run Google ads. GDN sites comprise of YouTube, Gmail and more than a million Google web display partners which includes all AdSense and DoubleClick Ad Exchange partner sites that allow text and display ads on their site pages. Google Display Network offers multiple Ad formats like text ads, image ads, rich media ads and video ads. GDN console got a recent energy boost by way of better features and targeting options.

The Google Display Network is a powerful tool if used properly. Success on GDN calls for a different approach from regular search strategy. The ability to choose the right keywords and topics/Google partner sites with an effective creative strategy will define success.