Digital Marketing Overview

Digital refers to a number of different channels, all used to uniquely engage audiences and tackle various goals of the conversion funnel. The channels include display, search, mobile, social, and video. It is considered "Inbound Marketing" in that it reaches out to audiences while also letting them reach back out.

1. What is Digital Marketing?
2. Promoting products and services using digital distribution and social media channels to reach consumers in a timely, relevant, personal and cost-effective manner.
3. Leverages traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.
4. Delivered via Internet, mobile text messaging, display / banner ads and digital outdoor signage.
5. Why use Digital Marketing?
6. Increase website traffic
7. Increase brand recognition
8. Improve search engine rankings
9. Generate leads
10. Increase online sales conversions
11. Improve internal communications.
12. Who is using Digital Marketing?
    
    • Small to Medium Businesses increasingly rely upon online digital marketing techniques and distribution channels
    • Digital communications and multimedia technologies are significantly changing the way SMBs :
    • Communicate with their customers.
    • Promote products and Market services.
    • What is the definition of online marketing?
    • Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.
    • What are the different types of digital marketing?
      Here are all the different types of digital marketing:

      • Search Engine Optimisation (SEO)
      • Pay Per Click Advertising (PPC)
      • Public Relations (PR)
      • Social Media Marketing.
      • Content Marketing.
      • Affiliate Marketing.
      • Viral Marketing.
      • Influencer Marketing.