Prashant Kumar

UrbanPro Certified Tutor

For Digital Marketing Training

Years of Experience in Digital Marketing Training

8

Years of Experience in SEO Training Classes

8

Years of Experience in Social Media Marketing (SMM) Training classes

8

Teaching Experience in detail in Social Media Marketing (SMM) Training classes

I have extensive experience in training students and professionals in Social Media Marketing (SMM), with a focus on practical learning and industry-relevant skills. Over the years, I have designed and delivered customized training modules that cover all major aspects of SMM, including strategy building, content creation, advertising, analytics, and automation tools. My teaching approach is highly interactive, blending theory with hands-on practice to ensure that learners not only understand concepts but also apply them in real campaigns. I have trained participants on major platforms such as Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and emerging platforms like Threads and Snapchat, highlighting how businesses can use each channel effectively for branding, engagement, and lead generation. One of my key strengths as an SMM trainer is the ability to break down complex strategies into simple, actionable steps. I emphasize content planning, audience targeting, ad management, influencer collaboration, and social media optimization (SMO) while integrating the latest AI tools for efficiency. Learners are guided to create complete social media strategies, from campaign ideation to execution and reporting. I also incorporate case studies, live projects, and analytics dashboards into the training so that students gain real-world exposure. For example, I often assign projects where learners create and run ad campaigns with limited budgets, track performance through insights, and optimize results based on engagement metrics like CTR, CPC, and conversions. This hands-on practice makes them job-ready. Throughout my teaching journey, I have trained a wide range of learners — from college students and freshers exploring digital marketing careers to entrepreneurs and working professionals aiming to scale their businesses. Many of my trainees have successfully transitioned into roles such as Social Media Executives, Digital Marketing Managers, and Freelance Consultants. My sessions are designed to stay up-to-date with industry trends, covering areas like short-form video marketing, influencer marketing strategies, AI-driven content creation, and social commerce. I also place strong emphasis on analytics and ROI measurement, as data-driven decision-making is the backbone of effective SMM. Overall, my teaching experience in SMM has been about empowering learners with both skills and confidence to build impactful social media campaigns. By combining structured learning with real-world application, I ensure that every participant walks away with practical expertise and the ability to contribute effectively in today’s competitive digital landscape.