Learn Marketing Training with Free Lessons & Tips

Hello, Nice to E-Meeting you.

I am a professional trainer and Business IT consultant.  I have given my more than ten years in consulting in the digital and technology industry.

Is it possible to enter in IT industry after many years of Gap?

This question is not new; many people have asked the same problems.

“It's never too late to start something new.

In this current epidemic situation have a good time to start new in two ways, either Direct and or Indirect.

It Means, if you have enough time and money, then you can opt full time to learn or else you have to start with your existing work by giving spare time.

2ways -  A career in Digital IT Technologies for a better future.

• First Option – Digital Marketing

Digital marketing is one of the hot area and the most significant demand in the present time and even in the future.

• Second Option - Technology area

Technology is the backbone in today’s time, and there are few hot technology areas and the most significant demand in current time and in the future time.

Here I have Listed few Future technology areas which are still in the development stage.

• The Internet of Things (IoT).
• Big Data and augmented analytics.
• Cloud and edge computing.
• Voice interfaces and chatbots.
• Computer vision and facial recognition.
• Robots and cobots.
• Cybersecurity and resilience.
• Blockchains and distributed ledgers.
• Drones and uncrewed aerial vehicles.
• Quantum computing.
• 3D and 4D printing and additive manufacturing.

Invest In The Future Today!

We live in a society where we are always trying to speed things up, but better guidance will help you to boost future development.

For more details- Stay connected.

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Hi. I just want to learn about the value exchange (member’s forum where people sit together to talk about the reality of their current situations) and how to drive this to a new level. How to “industrialise” it, have a portal, make it living & breathing, make it international, and explore PR and marketing activities to generate sales from a companies perspective 

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Hi, 

The present situations have given us all an opportunity to take a pause and think of what we want to do and achieve in life, and it may be something minimal at a personal level or a step to a bigger vision in line with your values.

Just start working on an MVP and trust your instincts, and give a shot.

All the best!

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What is Google My Business (GMB) ?

Google My Business (GMB) is Free tool, provided by Google, to manage location based ( local business) businesses on Google Properties- Google Search & Google Map.

Steps to Use Google My Business

In order to list and manage your business with GMB you need to follow following steps:

1. Create Account on GMB

   Go to https://www.google.com/business/ and sign in using Google ID , If Google Email is not available then signup for new account. After Signing in you need to click on add new location.
   To add single business location use first option from dropdown.
   NOTE: For 10+ Business locations you can use import locations options and you can do this by importing spreadsheet with all related informations of all locations.

2. Next screen will be similar to following screenshot
   Start typing your business name. select one if already created if not then create new location and follow steps to add more details.

3. Verify Business Listing
   Google verifies business ownership using Mail ( Post Card ) Method, Phone, Email, Search Console verification. 
   Phone verification and email verification both as reserved for some specific business categories. If your business fall in those categories then you will be able to see phone and email verification options in GMB account. 
   
   Search Console Verification method is applicable only for website owners, who has verified their busiensses with Serch console( only same email ID as GMB )
   
   Postcard and Mail method is primary methode for most of the businesses till date. After selecting mail methode google sends postcard to the business address( same location you are trying to verify) within 14-20 days ( depends on working days and other factors)

4. Edit Business Details
   
   After Verifying your business, you will be able to edit business details such as hours, contact details, category, sub category, and special hours.

Google My Business Tools 
There are several tools and features inside GMB app / website.

• Post
  
  You can use post feature to publish your regular offers, events and other promotional content time to time on Google business Listing to showcase in Google Search RESULTS.
  
  
• Insights
  
  GMB Insight is useful tool to know how customers/visitors/searchers are interacting with your business listing
  
  
• Reviews
  
  
  Reviews from customers are visible on your google business listing ( in Local Pack and Knowledge Panel )  You can reply customer's reviews from GMB Dashboard.
  
  
• Messaging
  
  
  Recieve direct messages ( Text) from your customers if you use it effectively then this could be great tool to communicate with your customers ( This feature is available in selected countries-In India it's available)
  
  
• Photos
  
  Upload business related photos to grab google searchers / targeted customer's attention. You can see how many customers viewed your photo inside GMB account to analyse which type of photos working well with your business type.
  
  
• Website
  
  Don't know how to code website? then dont worry google my business have website tool to create attention grabing and mobile friendly website. Google Uses information provided by you at your business location inside GMB account to create website for your business. As per my findings- If you understand how googles works and SEO works then you can rank your google business website higher in search results for business related queries in your city.
  
  
• User
  
  
  You can add multiple ( 3 types of roles ) managers to your location to manage your location effectively and your can assign roles for all manager based on person's skill and job profile in your business.

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Hello everyone, I'm a Diploma in electrical pass-out, but now I want to change my career and want to make my career in marketing and sales. So please give me some tips on what to do? Is my decision right? Please, tell me what should I do because I'm baffled at this time. read less

Being a technical guy, you will have an advantage over the marketing graduates; you can understand the product much better than them. All you have to do is to realise that we all are a salesman and have been doing it since our childhood. You don't need any certificate to sell a product all you need the complete product knowledge, what are the Unique selling proposition of your product and good communication skill. When I say communication skill it does not mean the spoken part of it, Communication skill means how you represent yourself and your product.
I would suggest doing a crash course on sales and marketing skills; that way, you will have the learning that you could have earned in the years of Management program and will have another edge over others.

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There are so many varieties of emails flooding in our inboxes every day, and many of them are reliable in seeking the attention of its liberal customer. All the way through the email marketing strategy, businesses give out the high-quality content or product details. The key to attaining success in this highly raised region is having a well-defined plan for your content. Several strategies for content creation can be learned or apprehended through online courses of email marketing. Moreover, instead of creating a content that vigorously debates in a general way about an issue or topic, businesses should try to excavate a bit deeper. If you provide your target audience with in-depth and well-examined articles, then it means that you’re providing them with material or info that they don’t see and can’t find somewhere else. Before planning your email content, it’s important to ask yourself two questions:

•     What is your “objective” for this email?
•     What are you giving to your respondents in return through this message?

Tolerate in mind that you must provide a little bit of worth to your reader in substitute of their precious time and attention.

Below are certain implications that your email should be carrying:

•     Sense of connection
•     Constructive information
•     inspirational thought
•     Storytelling / emotional petition
•     Opportunity to be heard
•     Show useful product or service
•     Refill or rejuvenation reminder

Let us understand the five types of email content you can create for your readers:

•     Newsletter

Newsletters are generally primed similar to a newspaper or magazine. Typically, there is a foremost article at the top, followed by a variety of smaller updates and links. Sending and receiving newsletters is one of the most effective and lucrative marketing tactics for any type of business. Newsletter usually has the equivalent pattern and features from month to month, and that pattern is basically simplified with the latest content. A corporation website is habitually the most vital information and sales channel. You can drive traffic to your website through links in your newsletter. By using the customer data, you can increase the chance of converting your existing customers into subscribers. Within these condensed emails, it’s a good idea to use a picture balancing with a headline, a concise summary or opening, and a Call to Action (CTA) for receivers to read more. All these hard work can be easily learnt using best email marketing online courses.

•     Coupons and Tokens

This is an established solution to inspire the novel customers to try the services at risk free condition. Coupons or tokens also offer investments on things like photo books of a variety of sizes. In receipt of coupons or promotional offers is the number one reason that the subscribers sign up for an email list. Wherever you are encouraging subscribers to sign up for your email list, endorse the warm deals they would want to register themselves in when they join.

Offering discounts for your online store can be used as a prevailing weapon in your conversion collection to strengthen the customer faithfulness. But if you are casually using, then you can create major damage to your brand. Nonetheless, it’s your complete brand attitude.

However in the situation of email marketing for business, armed with the knowledge that you can divide your email list and send deals to subscribers at a pace which they like better.

There are many types of discounts and offers you have at your authorisation. Let’s take a look at some of the most common aspects:

•     Percentage-based discount
•     Dollar value discount
•     Free distribution
•     Gift

 

•     Product Update Email

Product emails are fragile as people usually don’t want to accept these. They are not as exciting or appealing as other strategies discussed above.  Thus, it’s imperative to keep these sorts of emails simple and direct so that they don’t become very complex for your readers to understand.

A lot of big or small companies favour to send weekly or monthly product theoretical to keep their customers or fan base up-to-date with the newest features and functionalities. No matter how much a customer loves your business, it still works for them to learn how to use novel features or learn why a new product is significant to their investment.

Rather than devastating your contacts with the striking of emails about each product update, believe in sending a sort of accumulated new updates about the products periodically. For each email, including a great, strong and sparkling headline, a transitory clarification, and an image that vehicles the product or feature. It’s also suggested connecting to an enlightening web page for each feature to make it easy for inheritors to collect some facts and learn extra about it. This humble emergence will let you to employ graphics and illustrations to mesmerise the reader and to each article, while still giving you the talent to story abundant articles — without sending super extensive emails.

•     Lead Nurturing Emails

It can take a lot of time and attempt to progress a lead through your sales cycle. The process of lead nurturing emails is there to help you do this task without killing off your time.  Actually, many marketers don’t instrument lead nurturing operations until a year or more after their first marketing automation action. Marketing mechanisation provides the lead scoring and leads overwhelmingly to help us in administrating our lead method much more authoritatively. Henceforth, lead scoring is still the main cause why many marketers look at marketing automation these days.

•     Event Highlights

Let us take the case of a school. Presume, with a chaotic plan of shows and performances each month, the school shows out monthly newsletters to have their audience informed. This type of promotion comforts in filling up the seats at events and also makes the performers feel special and respected.

With the help of the newsletter scheme, the parents will have access to what are we doing, like concerts and new programs we have vacant. It’s a really evident way to keep in touch with our families. They like to distinguish what’s going on in the workspace and to feel the latest.

To make this thing definite that the emails can be read smoothly on mobile devices as well as on the desktop; the school can use a single column mobile-friendly model. Every message would feature their logo highly at the top, counting their school colours, and links off to their website and social media channels.

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Email marketing has been the most composed method to re-target the users and marking impending patrons. Email Marketing had lost its shape in the market as an essential marketing tool for business. But, it doesn’t require to be this way. Email marketing for business tie up the consumers across a range of locations, irrespective of their devices. These days, customers consistently use email as a part of their daily calendar. On the divergent, if you need to market your products or services using this medium, then it is promoted that you enrol in one of the best email marketing course before engaging in it. Accept in mind, as easy as it may sound, any form of marketing can make or break your status in the market. One blunder and you will lose your clients before you adjust them. So, get expertly qualified before engaging in this productive activity.

 

What is email marketing?

Email marketing is defined as using email to promote products or services and build a stronger relationship with credible customers or clients. Email marketing for business is one portion of internet marketing, which authenticates your efforts are active and assists in energising traffic to your preferred location, be it website, social media or blog page. This type of effective marketing is the same as direct mail. The only disparity is that in established form of direct marketing, you would be delivery of mail using postal service and in case of email marketing messages are sent through email.

Going back in the time of launching of the internet, email marketing was considered to be the important superior tool for business. So far, the exploitation of this approach led to the annoyance of the clients.It introduced the belief of SPAM. Clients no longer appreciated marketing emails in their inbox. They started to view it as trouble and break-in of their privacy, thus leading to the turn down in the reputation of this approach.

The fall down of email marketing come up to the rise in sanction of Social Media platforms. With the achievement of Facebook and many other social media platforms were initiated such as LinkedIn, Twitter and Instagram. Individuals combined their presence on Social Media with their website for greatest result. However, it came to their realisation that the most constructive practice to capitalise on the outcome is by uniting email advertising back into their overall sponsorship hard work.

Today, our inboxes are jammed with the newsletters and selling emails. Depending on our agenda, nosiness and requirement, we may open one or more of these emails. If it gets together with our necessity and facilitates in deciphering our troubles, then we are happy to market it through word of mouth advertising or forwarding it to our friends or family who may also gain from it.

To understand the kind of effort that is required to create a prosperous campaign, it is important to get skillfully trained. Whether you enrol in an online or regular classroom, you must promise that it is one of the best email marketing courses. It means that they must encircle all topics in depth and help you grow end to end understanding of this policy so that you can apply it without extra help.

Email marketing is reasonable.

On the way to recap the chief purpose of using email marketing, it’s cost-effective, talented, and a beneficial foundation. It allocates business holders to expand across a no. of customers at a slight cost per message. For a small business team with a thin budget, email marketing is the best option in contrast to other promotional channels like TV, radio, or direct mail.

Let’s look at some of the Email marketing tools:

• Constant Contact

Constant Contact allows you to direct your email templates, contacts, email lists, and more. Each account provides you access to built-in social media sharing tools, easy tracking and reporting, 1GB of storage for your files and an image library.

Constant Contact offers unmatched provision with live chat, email, community support, and an immense library of resources.

They also offer online Email marketing courses as well as live seminars in your locality. This allows small business to learn the basics of email marketing rapidly and start exhausting it like an ace.

• Drip

Drip is a useful email marketing platform for E-Commerce, bloggers, and marketers. They offer a wide range of tools with their smart email marketing platform in adding together to email marketing for business.

Drip is also one of the friendliest Email marketing services. They have incorporation add-ons available for all popular website builders together with Woo Commerce and Word Press. It lets you to smoothly add sign up forms to your website and get more leads.

What set Drip apart from the competition are their bright marketing automation tools, smarter email segmenting, list groups, and tons of cool features that allow you to contact with precise audiences in your email list.

Sustain options at Drip include live chat support, Webinars, automation training, detailed course, free guides and superb documentation.

• Convertkit

ConvertKit is a lively email marketing stage for bloggers as well as Email marketers. It is very calm to use and amazingly strong.

With ConvertKit, you can straightforwardly split contacts into those who are interested and those who have already acquired. This is enormous for marketing automation.

ConvertKit allows you to compromise content promotions and incentives with email signup forms simply.
ConvertKit deals with the email support and have a wide associate base with incredible learning material.

• AWeber

AWeber is one of the trendiest email marketing service providers in the world. They offer a broad variety of tools for minor and regular sized companies to bring about their email marketing for business.

Getting started with AWeber is comfortable. It attaches perfectly to most platforms including WordPress. It extends free 30 days trial for corporations to get delighted with the tool before devoting in it. Also, AWeber has small and cost-effective packages for its price receptive small and medium-sized businesses.

It also allows you to get access to ready to use email templates, list management, autoresponders, and email tracking with exhaustive insights. Their model is mobile reactive and hence helps target the largest client segment that is on mobile.

• MailChimp

MailChimp is one of the most conservative email marketing service providers. Most of the small and medium-sized businesses are using this policy nowadays. The availability of its free account and ability to send out an email to up to 2000 subscribes is praiseworthy. This has helped it magnetise a large segment of clients in the market who later rise to paid packages, as per their increasing requirements. They offer an enormously stress-free and user-friendly interface with great tools and devastating backing. It doesn’t require any technical knowledge to plan and implement a thriving email marketing campaign for the small business. However, having such expertise can help you develop even complex tactics. So, there is something for everyone.

This gifted platform can be easily included with most wanted and well-known platforms such as WordPress, Magento and Shopify. MailChimp also comes with easy-to-use email creator, merge tags, autoresponders, segmenting contacts into groups, and easy tracking and analytics. It allows you to set up delivery times based on user’s time zones and setup segmenting based on site. Help is offered by email, live chat, and a vast knowledge base with how-to’s, videos, and tutorials.

 

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Email marketing online course  is a course with the aim to illuminate you the fundamentals of the email marketing for business Platform. Learn how to commendably build your handlers lists, deliver emails & generate applicable clicks. The time duration of the email marketing online course is 8 hours a day. Applicants can use the Email Marketing online course to indorse their products and services to create striking advertising content using active email marketing approaches. Email marketing online course can also aids in structuring a faithful client base.

Objectives:

• The foremost outline of online email marketing course is to make you learn the basics of Email Marketing
• The Running of leads is also very vital
• Effective Email Conventions can be developed through Email marketing online course
• Evade Email Blunders at the time of email marketing
• Precise Email Language can be learned via email marketing online course
• Commands for Professional signature
• Gradual Strategies to write Qualified Emails

Target Audience:

• Staffs
• Administrators
• Sales and Promotion
• Learners
• Career hunters

Pre-Requisites:

Straightforward computer acquaintance.

Elementary Email knowledge.

Course Structure:

Summary to Email Marketing online course

• What is Email Marketing?
• Implication of Email Marketing
• Many Stages of Email Marketing?
• How to make an account?
• How to create a list?
• How to create patterns?
• Projected and tailored templates are obtainable
• How to work with the text and conformation
• How to send the test template mail
• How to create operations
• How to select your subject
• How to add template
• How to send test mails
• Competent Email Language
• Instructions and Actions for professional signature
• Reporting - How you can keep an eye on your Marketing?
• Reliable post session reply to the trainees.

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Have you at any point run a product or service promotion on Facebook where the outcome was not at par with your estimation?

Might you want to know how to focus on your advertisements for the right type of audience in right location and through right medium? Medium is an important angle which most of us fail to understand. After reading this blog you will understand that how Facebook video ads help you run your campaigns effectively. Tragically this isn’t a simple assignment, and ordinarily what resembles an ideal group of onlookers doesn’t respond to the advertisements they see.

Clients have their own practices that direct the way they react to content; so regardless of whether they could be occupied with the presentation of your content, they could at present be avoiding your advertisements for various reasons:

• Catches the attention quickly: When you put the brand and the item at the focal point of the video, and keep the message basic and clear, it catches attention quickly. This advises the target audience of people what the video is about, and if it’s sufficiently innovative to get their consideration rapidly, it influences them to observe a greater amount of it.
• Visual product ads are clearer: Advertising is always preferred visual; and when you increase video content with the focus on your optimal crowd the effect can be tremendous.
• Beneficial for small business: Small business often wants to spend more money on commercials for TV or radio ads and needs huge amount of cash cycle. In case you have a good budget, you can always choose it with combination of digital and traditional advertising to make it most effective. In this case, without any doubt you should strive for Facebook video ads.
• More significance: Significance is basic for progress when utilizing Facebook video ads. Keep in mind, you are burning cash when somebody taps on your advertisement, your settings also. In case you’re demonstrating advertisements that aren’t essential to your intended interest group, you’re squandering your chance and cash and will probably not see accomplishment with any sort of valid leads; even then number of clicks is more when you are using a video Facebook ad.
• Value Proposition: You can bring more value proposition in your video ads means by explaining to a user that why they should click on your ad and should know more about your product. Why are you different from others and additional value in your service.
• Clarity in Call to action: What matters at the end of a campaign is that your visitor becomes your customer. It is good to have a beautiful ad but how are you’re going to have a very clear call to action. If it is not done properly your viewer might not know what to do next and here video ads again have an advantage.
• Product Visuals: Your products like Jewellery can be showcased well only through video ads. You can promote multiple of anything, not just products and different blog posts, eBooks, or webinars.
• People share video: Users, who are interested in your video ad, find it interesting and valuable will share these videos easily with their family and friends. This will automatically increase potential traffic and reach of your business. In a recent study more than 1000 video ads are shared every minute on Facebook as it is effective and user friendly for mobile users as well.

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Instead of a business running after customers, with inbound marketing, the customers are searching for the business. Let's say you are selling laptops. When a user searches "buy laptop" in Google or Facebook, your content or ad may show up. If the user buys, there's one sale right there - otherwise called as a conversion. You can get certified in Google AdWords, Bing Ads and Facebook Business for free by yourself. All the learning material is available online in the portals. However, it is best to have a working knowledge in campaign management before you attempt these tests. Try finding a mentor and gain real-time experience with accounts of all sizes - this way you will find it fun, rather than cumbersome to learn this fascinating field. All the best! read less

How do you generate quality leads via seo/ppc/social media for any products/services? Appreciate your answers in points than paragraphs. I will also share my thoughts on the same. read less

Hi Buddy, In SEO, everything is depended on the research and analysis and executes that analysis on your promotion activities. SEO is the long-term process one cannot get a result in one night. Let me share you all-time best SEO tasks which you can do to generate quality traffic and attentions from SE: Targeted Audience Analysis Business Oriented Keywords Analysis Website Optimization - Proper On-Page Design Powerful Internal Linking Prepared Content Outreach Design Content Marketing Strategies Evaluate the Response Eyes on Competitors Movement Increase Inbound Linking These are the only few topics where you can work on. What SEO mistakes should be avoided at any cost if you want to get leads? Duplicate Content Promotion Black Hat SEO Low-Quality Link Building Spamming What should a business do to effectively get incoming leads to their website? Reputation Management Social media Presence Useful Content Promotions Relation Building with Existing Clients read less