0When we talk about rich snippets, we need to understand that implementing schema.org or rich snippets is not mandatory but indeed benefits the websites by improving user experience. Let’s start with meaning of Rich Snippets.
Rich snippets are always termed as structured data markup, which helps the website admin to add snippets in their existing HTML. It enables search engines to better decipher the information mentioned in each page.
When was it launched?
Google decided to add schema.org in search results in 2009 in order to improve the user experience. It includes information of large varieties including recipes, events, reviews, food and people. The aim is to enable webmasters to add more information in the most effective manner to provide users better search results.
What contents can be supported in Rich Snippets?
There are various types content can be used in rich snippets:
- Microdata
- Microformats
- RDFa
Structured data markup implementation can be used on following contents:
- Reviews
- People
- Products
- Business & Organizations
- Recipes
- Events
- Video Content
- Music
How to implement rich snippet:
Rich snippets are not mandatory to be included in each page of the website though if added will give better search results to the users. In order to get more organic traffic to a website, these snippets can do a great job.
Structured data markup makes us of three primary elements:
- Itemscope – It is specified as the HTML part contained in the <div> block, which talks about particular item.
- itemtype – It indicates what kind of item it is, and
- itemprop – It talks about specific property, such as name, URL, review, etc.
