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Google Updated Penguin Algorithm

Satyanarayana
29/09/2016 0 0

Yes, Google Updated its Algorithm Penguin 4.0 latest version shows its real time nature

 

Penguin goes real-time

Penguin is a filter to capture sites that are spamming Google's results and penalised them. Those sites remains penalised even if they improved and changed until next filter ran, it has taken months of time to reindex 

 

The last Penguin update, Penguin 3.0, happened on October 17, 2014. Any sites hit by it have waited nearly two years for the chance to be free.

 

Those long delays are now to be a thing of the past, according to Google. With this latest release, Penguin becomes real-time. As Google recrawls and reindexes pages — which happens constantly — those pages will be assessed by the Penguin filter. Pages will be caught and/or freed by Penguin as part of this regular process.

 

As Google said in its post:

 

With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page.

Penguin becomes more page-specific, not sitewide only

Google also said this new Penguin algorithm is “more granular.” From its post:

 

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

Previously, Penguin was a sitewide penalty. So, does being “more granular” mean that it’s now page-specific? Yes and no, it seems. We asked Google for more clarity about this, and we were told:

 

It means it affects finer granularity than sites. It does not mean it only affects pages.

Our best interpretation of this statement is that Penguin might impact specific pages on a site, or it might impact sections or wide swaths of a site, while other pages are fine.

 

Google will no longer confirm Penguin update

Google also said with this update, it will no longer confirm future Penguin updates. That makes sense. Since it’s a constant process, there’s nothing to confirm.

 

Is Penguin fully live?

This real-time Penguin update is probably not fully live yet. It is now “rolling out,” Google said. Google didn’t tell us how long it may take to roll out, but I suspect it won’t take that long, maybe a couple of weeks. If Google regularly revisits your pages, then you should likely see the change quickly. If Google comes to your site more infrequently, it may take longer.

 

Some swore they saw this roll out yesterday, but Google would not confirm that.

 

Past Penguin updates

For history buffs, here’s the rundown on Penguin updates over time, as well as the impact they’ve had on queries, according to Google:

 

Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)

Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)

Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)

Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)

Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)

Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)

Penguin 4.0 & real-time on September 23, 2016

Penguin 4.0, Google would not give a specific number of the percentage of queries it impacted, mostly because the update is constantly happening and the percentage will constantly be changing.

 

 

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