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Detailed Curriculum

Mangesh Shahi
13/01/2017 0 0
Orientation to the Course 
  • Introduction to Digital Marketing
  • Overview of various types of Digital Marketing
  • Job prospects after course completion
  • How to grow your organization by learning Digital Marketing
  • How to use Digital Marketing to kick-off your Start-up
  • Training delivery & Practical Sessions Overview 

Website Creation using WordPress

  • Domain Name creation & Hosting
  • Installing WordPress and choosing themes
  • Adding Menus, Widgets, Plug-Ins, Pages & Posts
  • Adding Images, Videos, Logo, links & more 

Search Engine Optimization (SEO)

  • Understanding How Search Works
  • Major Search Engines & Evolution of Search Engines
  • Webmaster Guidelines – Google Penalties & Algorithms
  • SiteMaps – Increasing Site Crawlability
  • SEO Audits – Free & Paid Tools
  • On-Page SEO – Keyword Research Tools & Planning
  • On-Page SEO – Meta Titles/Keywords & Descriptions
  • Off-Page SEO – Link Building & Link Authority
  • Search Console – Webmaster Tools
  • Social Bookmarking
  • Online Reputation Management 
Email Marketing 
  • Importance & Benefits of Email Marketing
  • Email Marketing Tools & Best Practices
  • Planning of Creatives & Content
  • Email database Acquisitions & Opt-Ins
  • Email Marketing Optimization & Measurement 
Google Analytics 
  • Introduction to Web Analytics
  • Digital Marketing Measurement Program
  • Google Analytics Platform Principles
  • Understanding Google Analytics Structure
  • Google Analytics Creation & Set-Up
  • Understanding Views, Filters & Goals
  • Analytics for AdWords Conversion Tracking & Remarketing
  • Campaign Tagging for Measurement
  • Understanding Important Reports – Audience, Acquisition, Behavior
  • Using Analytics to optimize marketing campaigns
  • Google Analytics – GAIQ Certification 
Search Engine Marketing (SEM) – Google AdWords 
  • Introduction to Pay-Per-Click/SEM Marketing
  • How to Create a SEM Strategy
  • How does Ad Auction Work
  • Importance of Ad Rank & Quality Score
  • Campaign Structure Planning
  • Keyword Planning & AdWords Budget Estimation
  • Search Campaigns – Types & Settings
  • Ads – Policies, Formats & tools
  • Ad Extensions, Bid Strategies, Bid Adjustments
  • Conversion Tracking & Settings
  • Shopping & Dynamic Search Campaign
  • Display Network & Targeting Methods
  • AdWords Data & Reporting
  • Optimization of Keywords, Bids & Ads
  • AdWords Editor – Offline & Bulk Editing
  • Mobile App Install Marketing
  • Mobile App Engagement Marketing
  • Video Advertising
  • Certifications: Search, Display, Video, Mobile 
Social Media Marketing & Optimization 
  • Understanding the Impact of Social Media
  • Facebook – Organic Marketing & Brand Building
  • Facebook – Edgerank & News Feed Prominence
  • Facebook – Profiles, Pages & Group Optimization
  • Facebook – Paid Advertising & Best Practices
  • Facebook – Audience Insights & Analytics & More
  • LinkedIn – Personal & Business Profiles Optimization
  • LinkedIn – Paid Ads Creation & Audience Targeting
  • LinkedIn for Employers/Business
  • Twitter – Personal & Business profiles
  • Twitter Features, Trends & Hashtags for Marketing
  • Twitter – Paid Advertising & Best Practices
  • Twitter Analytics for engagement & conversions 
Additional Topics 
  • Affiliate Marketing
  • Content/Inbound Marketing
  • Pinterest, Instagram & Snapchat for Marketing
  • Integrated Strategy for Digital marketing 
Industry Perspective Sessions 
  • Understanding the role of Marketing in Business
  • Importance of Content in Advertising
  • Use of Creative Design in Advertising & Content
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