0Orientation to the Course
- Introduction to Digital Marketing
- Overview of various types of Digital Marketing
- Job prospects after course completion
- How to grow your organization by learning Digital Marketing
- How to use Digital Marketing to kick-off your Start-up
- Training delivery & Practical Sessions Overview
Website Creation using WordPress
- Domain Name creation & Hosting
- Installing WordPress and choosing themes
- Adding Menus, Widgets, Plug-Ins, Pages & Posts
- Adding Images, Videos, Logo, links & more
Search Engine Optimization (SEO)
- Understanding How Search Works
- Major Search Engines & Evolution of Search Engines
- Webmaster Guidelines – Google Penalties & Algorithms
- SiteMaps – Increasing Site Crawlability
- SEO Audits – Free & Paid Tools
- On-Page SEO – Keyword Research Tools & Planning
- On-Page SEO – Meta Titles/Keywords & Descriptions
- Off-Page SEO – Link Building & Link Authority
- Search Console – Webmaster Tools
- Social Bookmarking
- Online Reputation Management
Email Marketing
- Importance & Benefits of Email Marketing
- Email Marketing Tools & Best Practices
- Planning of Creatives & Content
- Email database Acquisitions & Opt-Ins
- Email Marketing Optimization & Measurement
Google Analytics
- Introduction to Web Analytics
- Digital Marketing Measurement Program
- Google Analytics Platform Principles
- Understanding Google Analytics Structure
- Google Analytics Creation & Set-Up
- Understanding Views, Filters & Goals
- Analytics for AdWords Conversion Tracking & Remarketing
- Campaign Tagging for Measurement
- Understanding Important Reports – Audience, Acquisition, Behavior
- Using Analytics to optimize marketing campaigns
- Google Analytics – GAIQ Certification
Search Engine Marketing (SEM) – Google AdWords
- Introduction to Pay-Per-Click/SEM Marketing
- How to Create a SEM Strategy
- How does Ad Auction Work
- Importance of Ad Rank & Quality Score
- Campaign Structure Planning
- Keyword Planning & AdWords Budget Estimation
- Search Campaigns – Types & Settings
- Ads – Policies, Formats & tools
- Ad Extensions, Bid Strategies, Bid Adjustments
- Conversion Tracking & Settings
- Shopping & Dynamic Search Campaign
- Display Network & Targeting Methods
- AdWords Data & Reporting
- Optimization of Keywords, Bids & Ads
- AdWords Editor – Offline & Bulk Editing
- Mobile App Install Marketing
- Mobile App Engagement Marketing
- Video Advertising
- Certifications: Search, Display, Video, Mobile
Social Media Marketing & Optimization
- Understanding the Impact of Social Media
- Facebook – Organic Marketing & Brand Building
- Facebook – Edgerank & News Feed Prominence
- Facebook – Profiles, Pages & Group Optimization
- Facebook – Paid Advertising & Best Practices
- Facebook – Audience Insights & Analytics & More
- LinkedIn – Personal & Business Profiles Optimization
- LinkedIn – Paid Ads Creation & Audience Targeting
- LinkedIn for Employers/Business
- Twitter – Personal & Business profiles
- Twitter Features, Trends & Hashtags for Marketing
- Twitter – Paid Advertising & Best Practices
- Twitter Analytics for engagement & conversions
Additional Topics
- Affiliate Marketing
- Content/Inbound Marketing
- Pinterest, Instagram & Snapchat for Marketing
- Integrated Strategy for Digital marketing
Industry Perspective Sessions
- Understanding the role of Marketing in Business
- Importance of Content in Advertising
- Use of Creative Design in Advertising & Content
