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Digital Marketing Training - Important Modules

K
Kalyan Chandra
21/01/2017 0 0

Digital Marketing Training

Course Content: 

  1. Introduction to Digital Marketing 
  • Traditional Marketing Vs Digital Marketing
  • Emergence of Digital Marketing
  • Impact of Digital Technologies, Social Media & Analytics in Marketing
  • Importance of Digital Marketing in lead generation
  • Inbound Marketing
  • B2C Marketing
  • B2B Marketing
  1. Website Planning & Content Strategy
  • Introduction to Websites
  • Domain registration
  • Website Hosting Basics
  • Types of Websites
  • One Page Website
  • Static Website
  • Dynamic Website
  • Portals
  • Open Source Content Management System
  • WordPress
  • Blogger
  • Plug-in & Widget Customization
  • Content  Planning & Structure
  • Content Strategy in Websites
  • Importance of Blog in Content marketing
  • Importance of Case Studies
  1. Search Engine Optimization
  • Introduction to Search Engines
  • Principle of Search Engine
  • On page Optimization
  • Robots.txt
  • Meta Tags
  • Image Tags
  • Internal Linking & HTML Sitemaps
  • XML Sitemaps
  • Off Page Optimization
  • Directory & Articles Submissions
  • Link Building Strategies
  • Article & Social bookmarking
  • Google Business Maps
  • Keyword Research
  • Google Sandbox
  • Google Algorithm
  • Panda, Penguin, Hummingbird & Mobilegeddon
  • Rich Snippets
  • Google Page Rank
  • Alexa Rank
  • Moz Rank
  • Black Hat SEO
  • Grey Hat SEO
  • White Hat SEO
  • Google Webmaster Tools / Google Search Console
  • Search Console Reports
  1. Social Media Marketing 
  • Introduction to Social Media
  • History of Social Media
  • Content Strategy in Social Media
  • Social Media Content Calendar
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Instagram
  • Pinterest
  • Slideshare
  • Facebook Paid Campaigns
  • Facebook Pixel
  • Facebook Remarketing
  • Twitter Paid Campaigns
  • Twitter Remarketing 
  1. Digital Analytics 
  • Introduction to Analytics
  • Search Analytics
  • Social Analytics
  • Web analytics
  • Google Analytics
  • Stat Counter
  1. Email Marketing 
  • Introduction to Email Marketing
  • Mailchimp
  • Creation of Email Lists
  • Creation of Email Templates
  • Email Blasting
  • Email Marketing Analytics & Reports
  1. Pay Per Click 
  • Introduction to Pay Per Click
  • Google Adwords
  • Keyword Planner
  • Search Network Campaign
  • Customization of MCPC, Daily Budget &  Ad Scheduler
  • Ad Extensions & Customization
  • Display Network  Campaign
  • Interests
  • Topics
  • Placements
  • Targeting Demography
  • Video campaigns
  • Creation of Audience lists
  • Remarketing
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