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Digital Marketing Overview 2016

Vijay S
18/10/2016 0 0

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Digital Marketing is not a buzz word anymore. More and more business are investing heavily on Digital Marketing to reach and engage with customers in a meaning full way. A survey by AdvertisingAge shows 80% of the business interviewed are planning to increase their Digital Marketing budget in the years to come. It is very clear that Digital Marketing is here to stay and grow.

Why Digital Marketing is becoming such an important part of the marketing strategy of a business?

Internet is exploding with new users. Internet is adding more users every minute. As of today there are 3.4 Billion users who have access to internet. It constitutes 40% of the world’s population. In years to come, as internet infrastructures improves it will add many more users. These users are the potential consumers that every business wants to attract. Internet as a platform, already proved its worth and it will be integrated more deeply in our life in years to come. All the companies wants to make use of this platform more effectively to improve their business.

ROI and cost (Return on investment)

Digital marketing is one of most efficient medium in terms of ROI. It’s also observed digital marketing not only just delivers excellent ROI efficiency, but also makes other media spends (like TV, radio,Paper media) work better. No other channel offers an option of personalised Customisation of the message to reach the targeted audience.

Digital Marketing as a career:

Candidates with digital marketing skills are highly sought in the market. Its predicted that industry need 150,000 digital marketing professional by 2020. Demand for digital marketing professionals will rise by 38% this year.If you are considering a career in digital marketing, this is the right time for you to decide. There are many opportunities today in this exciting field. The requirement of digital marketing professionals is increasing at an exponential level.As per a recent report by IAMAI and Boston consulting group, the industry already employs about 4 to 5 lakh people and is expected to create nearly 15 to 20 lakh jobs y 2018.


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