How To Start Learning Digital Marketing?

Digital marketing expertise comes with Digital marketing experience:

After increasing of the internet usage consumers spending more time on using the internet and less time with other channels. Advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and frank as traditional marketing. Digital marketing is best done in-house and cannot be outsourced to a digital marketing agency for various practical reasons. This is the reason that digital marketing experts are sought after all over the world right now and the demand for such candidates will only go up in the future. If you have a marketing background and want to become a digital marketing expert; you may be curious which is the best way to go about it. There are many different courses on digital marketing which are being offered as workshops, online courses and one-on-one coaching programs.

Even MBA programs with specialisation in digital marketing such as this one: NYU Stern MBA Digital Marketing. There are many certification exams like.. HubSpot Inbound Marketing certification program and Google Adwords certification. By attending all these courses and getting all the certificates won't make you as a digital marketing expert. It may help you learn the fundamentals and even some advanced concepts in digital marketing but it doesn’t make you career ready for a position like Digital Marketing Manager. Digital marketing expertise comes with digital marketing experience.

Most ideal way to become a digital marketing expert is to start practicing  with creative concepts in digital marketing from now. The best thing about digital marketing is that you can start doing it at a low price. Only you need a computer, an internet connection and a small amount of money to play with. You can learn digital marketing by applying this concepts in your own learning project. Here are the things you can do right now:

Start Digital Marketing on a Small Scale:

• Select a topic you are passionated and start a blog about it.

• Choose SEO ranking domain or make a brand which you have chosen.

• Install WordPress and start blogging on your interesting topic

• Learn slight about SEO and write SEO optimize articles in your blog.

• Write more articles and publish on your blog.

• Install Google Analytics and check whether you are getting some traffic to your blog. Explore Google Analytics.

• Create account in Adwords and do some keyword research to know what people are searching for in google. Find information about your blogging topic.

• Make your blog into a mobile friendly blog and create mobile ads in Adwords.

• Promote your blog via Adwords. Get started with very low CPC bids. Most new Adwords accounts get a free credit for promotion. If you don’t get it, call Adwords support and they will give you free credits to get you started.

• Create a Facebook page about your blog (don’t use it as your personal page) and share the articles on your Facebook page.

• Promote your page with Facebook advertising. Budget for promotion can be low.

• Promote your Facebook page through email marketing and in turn also get more email subscribers from your Facebook page.

• Install Facebook like box in your blog.

• Install social sharing plugin(it’s Free). Embed it to every article.

• Sign up for an email marketing service.

• Embed email signup forms in your blog and collect subscribers. Email to subscribers whenever you publish something in your blog.

• Create account for Google Adsense and deploy advertising codes in your blog.

All the above steps can be done in 10 to 15 days by spending two hour per day.