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SEO stands for 'Search Engine Optimization'. It is a long term process used by SEO analysts to increase the quality and quantity of website traffic. It increases the visibility of a web page in a web search engine, cleans errors and improves relevancy scores.
There are several techniques, strategies and tactics used by SEO analysts to make the website user-friendly, increase website traffic, visibility etc. Therefore, it is crucial to seek guidance from experts to learn in-demand SEO skills and other practical knowledge.
There are several SEO tools used by SEO analysts. Some of them include Google Analytics, MozBar, Ubersuggest, Google Adwords, Keyword planner, Tag Manager, Keywords Everywhere, Google SERP Tool, Google Search Console etc.
The course fee for SEO training depends on several factors such as the duration of the course, trainers' qualification & experience in the field and many more. However, you can find the estimated course fee for SEO training in India with UrbanPro's fee calculator.
Every SEO training institute in India has thier own USP and unique strategies. Find the best institute for yourself by scanning through the reviews and ratings of different institutes available with UrbanPro.
Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic or users, for improving website visibility of a particular search engine. It also concerns the growth of unpaid results (also known as organic/natural) and bars the purchase of paid placement. SEO is an integral part of digital marketing, which also comprises local search engine optimisation, social media marketing, content marketing, email marketing, referral marketing and native advertising.
SEO as an Internet marketing strategy, analyses the way or how search engines work. In brief, SEO is the summation of computer programmed algorithms that command search engine performance, the precise search keywords or terms, information that people search for, that are typed into these search engines and those search engines that are favoured by their targeted audience. SEO is implemented because a website will receive more visitors from a search engine. And, the higher the website ranks in the search engine results page (SERP), the higher the number of visitors. These visitors can later be converted into potential customers.
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