What is a main components of Search Engine Marketing(SEM)?

Search Engine Marketing (SEM) has a few main components that are essential for any successful campaign. First comes Paid Advertising, like Google Ads – where you can bring your website to the top by targeting specific keywords. Then comes Keyword Research, which is the backbone of SEM – if you don’t target the right keywords, you won’t get results. Ad Copy Optimization is also very important, as good copy motivates the user to click. And yes, Landing Page Optimization is also important – otherwise even after getting traffic, there will be no conversion. I personally work for Logelite Pvt. Ltd. I am working with them and their SEM approach is quite structured. From campaign setup to keyword planning, bidding, ad copy and performance tracking, everything is handled professionally. If anyone wants result-driven SEM then it is worth consulting them once. read less