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Chikhali, Pune
Identity
I have been a Performance Marketing Consultant for the last 9 years. I have been in the digital marketing space in various spaces like website building, content creation, graphics designing and performance marketing. Here isa little about my work experience-
Managed and optimised paid advertising campaigns across Meta Ads and Google Ads for local and growth-stage businesses.
Designed structured campaign strategies focused on CAC, ROAS, and profitability modelling rather than vanity metrics.
Conducted one-on-one mentorship sessions for business owners and aspiring marketers on campaign setup, tracking implementation, and performance optimization.
Built practical frameworks to teach students how to calculate break-even ROAS, customer acquisition cost (CAC), and lifetime value (LTV).
Guided learners through hands-on execution, including pixel setup, audience research, creative strategy, and campaign structure.
Simplified complex advertising concepts into actionable steps for beginners and intermediate learners.
Conducted internal knowledge-sharing sessions on advanced targeting strategies, bidding models, and marketing analytics.
Worked closely with cross-functional teams to align marketing strategy with business KPIs.
Developed dashboards and reporting systems to translate campaign data into business insights.
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Pune
Certified
