What is Marketing?

Marketing is the process of:Identifying customer needs and satisfying them profitably.

Marketing is not just advertising.
Marketing starts even before a product is created.

It includes:

• Market research

• Product development

• Pricing

• Promotion

• Distribution

Example:
If people want low-cost indoor plants for apartments, creating small affordable plants is marketing thinking.

The 4Ps of Marketing:

1. Product

What are you selling?
Quality, features, design, packaging.

2. Price

How much are you charging?
Is it premium or affordable?

3. Place

Where is it available?
Online? Offline? Marketplace?

4. Promotion

How are you telling people about it?
Ads, social media, influencers, email.

All successful businesses balance these 4 elements.