0What is Marketing?
Marketing is the process of:Identifying customer needs and satisfying them profitably.
Marketing is not just advertising.
Marketing starts even before a product is created.
It includes:
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Market research
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Product development
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Pricing
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Promotion
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Distribution
Example:
If people want low-cost indoor plants for apartments, creating small affordable plants is marketing thinking.
The 4Ps of Marketing:
1. Product
What are you selling?
Quality, features, design, packaging.
2. Price
How much are you charging?
Is it premium or affordable?
3. Place
Where is it available?
Online? Offline? Marketplace?
4. Promotion
How are you telling people about it?
Ads, social media, influencers, email.
All successful businesses balance these 4 elements.
