Google Ads (AdWords) Masterclass: PPC & Lead Generation

Welcome to the Google Ads Masterclass! This practical short course is designed to take you from scratch to running profitable paid search campaigns with complete confidence.

**Who is this class for?**
* Business owners and entrepreneurs wanting to scale sales and generate inbound leads on demand.
* Students and aspiring media buyers looking to build an in-demand digital marketing skill.
* Freelancers and marketing professionals looking to manage client Google Ads accounts effectively.

**What will the students learn in this class?**
* Understanding the Google Ads auction system and Search Network architecture.
* Performing deep keyword research and selecting the right match types (Exact, Phrase, Broad).
* Structuring campaigns, ad groups, and writing high-CTR responsive search ads.
* Mastering Quality Score to reduce your cost-per-click (CPC) and maximize ROI.
* Setting up conversion tracking, managing negative keyword lists, and reading performance metrics.

**Prerequisites:**
No prior advertising experience is required. Just bring your laptop, a willingness to learn, and an eagerness to run live campaigns!