In a Google Ads course, you can learn various aspects of digital advertising and how to effectively use the Google Ads platform to promote businesses and products. Here are the key points you can expect to learn:

1. Introduction to Google Ads: Understand what Google Ads is, its importance in online marketing, and how it works.

2. Keyword Research: Learn how to identify relevant keywords for your ads to target the right audience.

3. Campaign Creation: Explore the process of creating ad campaigns, including choosing ad types, setting budgets, and defining targeting options.

4. Ad Copywriting: Discover how to write compelling ad copy that attracts clicks and conversions.

5. Bid Management: Understand how to set and manage bids for your ads to maximize ROI.

6. Quality Score: Learn about the Quality Score system and how it impacts ad performance.

7. Ad Extensions: Explore various ad extensions that enhance your ads with additional information like site links and callouts.

8. Ad Testing: Understand the importance of A/B testing to optimize ad performance.

9. Conversion Tracking: Learn how to track conversions and measure the success of your ad campaigns.

10. Ad Performance Analysis: Explore analytics tools to evaluate the effectiveness of your ads and make data-driven decisions.

11. Remarketing: Understand how to retarget previous website visitors with ads.

12. Budget Management: Learn strategies for budget allocation and management to ensure efficient spending.

13. Ad Policies: Familiarize yourself with Google's advertising policies and guidelines to ensure compliance.

14. Mobile Advertising: Learn how to create mobile-friendly ads and target mobile users effectively.

15. Display Advertising: Explore display ads and their placement on the Google Display Network.

16. Video Advertising: Understand video ad formats and how to run video campaigns on platforms like YouTube.

17. Local Advertising: Learn how to target local audiences with location-based ads.

18. Advanced Features: Explore advanced features like automated bidding strategies and ad scheduling.

19. Optimization Techniques: Discover techniques for ongoing campaign optimization to improve ROI.