This course is ideal for:

• Students & Job Seekers: Looking to build a career in digital advertising and PPC marketing.

• Marketing Professionals: Who want to enhance their Google Ads skills and campaign performance.

• Business Owners & Entrepreneurs: Aiming to generate leads and increase ROI through paid advertising.

• Freelancers & Agencies: Seeking to offer Google Ads services to clients or scale their online business.

Course Outline

Module 1: Introduction to Google Ads

• What is PPC and how Google Ads works

• Different campaign types: Search, Display, Video, Shopping, App

• Understanding Google Ads interface and account structure

Module 2: Search Campaigns

• Keyword research and match types

• Writing effective ad copies and extensions

• Ad auction, Quality Score, and bidding strategies

Module 3: Display & Video Advertising

• Creating visually appealing banner ads

• Targeting methods: placements, topics, audiences

• YouTube ads setup: skippable and non-skippable formats

Module 4: Conversion Tracking & Landing Pages

• Setting up Google Tag Manager & Conversion tracking

• Designing high-converting landing pages

• Optimizing user journey for better results

Module 5: Campaign Optimization

• A/B testing ads and landing pages

• Adjusting bids, budget allocation, and audience targeting

• Improving CTR, Quality Score, and reducing CPC

Module 6: Remarketing & Retargeting

• Setting up remarketing lists

• Display and search remarketing strategies

• Dynamic remarketing for e-commerce

Module 7: Google Ads Tools & Reports

• Using Keyword Planner and Ad Preview Tool

• Analyzing campaign reports and KPIs

• Understanding ROAS and Conversion Value

Module 8: Google Ads Policies & Compliance

• Avoiding common disapprovals

• Ad policies, approval process, and account safety

• Maintaining compliance for long-term success