Manvendra Singh

Valency of Carbon: The valency of carbon is 4. This means carbon can form four covalent bonds with other atoms (including other carbon atoms) by sharing its four valence electrons.

Property Leading to Long-Chain Compounds: The property of carbon that enables it to form long-chain compounds is catenation. Catenation is the ability of carbon atoms to bond with one another through strong covalent bonds, forming stable chains, rings, or branched structures. This is due to:

• High bond strength of carbon-carbon (C-C) bonds.
• Tetravalency, allowing carbon to form multiple bonds (single, double, or triple) with other carbon atoms or elements like hydrogen, oxygen, or nitrogen.
• Small atomic size, which supports strong covalent bonding.

This unique ability results in the formation of diverse organic compounds, such as hydrocarbons, polymers, and complex molecules like proteins and DNA.

Hiring companies typically evaluate the following top 5 skills during a digital marketing interview:

1. SEO and SEM Expertise: Proficiency in search engine optimization (SEO) and search engine marketing (SEM), including keyword research, on-page and off-page optimization, and running paid search campaigns (e.g., Google Ads). Companies assess your ability to drive organic and paid traffic effectively.
2. Content Marketing and Strategy: Ability to create, manage, and distribute engaging content across platforms (blogs, social media, email). Interviewers look for skills in storytelling, audience targeting, and aligning content with brand goals.
3. Social Media Marketing: In-depth knowledge of managing and growing social media platforms (e.g., Instagram, LinkedIn, Twitter/X). This includes creating campaigns, analyzing engagement metrics, and leveraging paid social ads.
4. Data Analysis and Analytics: Competence in using tools like Google Analytics, Tableau, or similar platforms to track campaign performance, interpret data, and make data-driven decisions. Employers value candidates who can measure ROI and optimize strategies.
5. Digital Advertising and Campaign Management: Experience in planning, executing, and optimizing digital ad campaigns across platforms like Google Ads, Facebook Ads, or programmatic advertising. This includes budget management, A/B testing, and targeting precision.

These skills are often tested through technical questions, case studies, or practical tasks during the interview. Demonstrating hands-on experience and familiarity with tools (e.g., HubSpot, SEMrush, Hootsuite) can set you apart.