UrbanPro
true

360 Degree Digital Marketing Training

LIVE
Ongoing

Course offered by Shuvam Dutta

0 review

The course provides 360 degree training on every digital marketing channels.

Here are the following details:

SEO, SMO and Digital Marketing Full Course Module

 

  1. Module 1:-Basic SEO/Digital Marketing introduction
  • What is SEO/ Search Engine Optimization
  • Local and Global SEO
  • Function of an SEO/ a Digital Marketer
  • What are the search engines, search crawler, search boats
  • Introduction to Popular search engines
  • Functionality of Search Engines
  • Google search engine algorithms
  • ON page and OFF page SEO
  • White Hat SEO concepts
  • What is SERP (Search Engine Result Page) [Broad match result]
  • How a result can differs in various countries
  • Comparative study about SEO and Digital Marketing
  • Types of websites and their revenue models
  • What is Back Link (Inbound and Outbound)
  • Understanding No-follow, Do-follow links and their importance
  • Indexing and Caching of the search engines
  • What is Alexa rank

 

  1. Module 2:-Nurture with the basic HTMLs
  • Basic HTML structure
  • Different HTML tags and their attributes
  • How optimizing HTML structures help SEO
  • Analyze the source code of a program
  • Different websites for checking different error factors of SEO

 

  1. Module 3:-Keywords Research and Analysis
  • Introduction to Keywords and targeting it to the WebPages
  • Keywords research and analysis
  • Keywords match types (Exact, Phrase, Broad, Broad Match Modifier)
  • How to choose keywords for a business (Keyword planner tool)
  • Keywords selection as per business targeted area
  • Call to action keywords
  • Introduction to LSI keywords
  • Keywords density, proximity, prominence, frequency
  • Long tail keywords and its usages
  • How to check rank for keywords from different country location

 

  1. Module4:- Detailed Competitor Analysis
  • Competitor analysis
  • Detailed research of each and every competitors factors
  • Creation of Back link from the competitor analysis
  • Identify your heavy competitors
  • How to create an excel sheet for detailed research on the competitors
  • Important SEO tools and case studies
  • SEMRUSH Analysis

 

 

 

  1. Module 5:- ON page SEO techniques
  • Revise the ON page definition
  • WebPage Title, its character limit and how to write it
  • WebPage Meta Description, its character limit and how to write it
  • Understanding the C panel and the FTP
  • txt file creation
  • xml, Sitemap.html file creation
  • Google Analytics code inclusion
  • Google Webmaster code inclusion
  • 301, 302 redirection
  • 404 errors (soft & hard)
  • Page loading speed check up, ideal page load time
  • Responsiveness checker
  • Write program code except Inline CSS and less JQuery inclusion
  • Content development and proper optimization
  • Checking for the duplicate contents
  • EMD concept and its presence in SEO
  • Optimizing the H1, H2, H3, H4, H5, H6 tags
  • Internal linking optimization
  • What is anchor text
  • Code to text ratio
  • Webpage size
  • Understanding the favicon
  • Image optimization by including proper ALT attribute
  • SEO friendly URL optimization
  • Canonical Issue & its solution and why it is important
  • Website structure and Layout optimization
  • Landing page optimization
  • Inclusion of social icons
  • What is over optimization in SEO
  • How to check the website health for different ON page SEO factors
  • Introduction to Google Page Insight checker for better ON page
  • How to use Screaming Frog for website audit
  • Heatmap Analysis tracking
  • A/B Testing of Website

 

  1. Module 6:- Other important SEO factors& concepts
  • What is DA and how search engine calculate it
  • What is PA and how search engine calculate it
  • What is Page Rank (PR)
  • Domain age and how it helps websites in ranking
  • Various Ranking factors
  • DMOZ listing
  • Spamming and unethical link building
  • Search technique to find expected result

 

  1. Module 7:- Various Schema Mark Up creation
  • Introduction to JSON LD code
  • Data Highlighter and Rich Snippet concept
  • What is schema
  • Test and analysis of schema structures
  • Information schema
  • Search option schema
  • Breadcrumbs and its nested options
  • Review schema
  • Social schema

 

  1. Module 8:-Google Search Console (Webmaster tool) & Google Analytics
  • What is Google search console, Disavow Tool
  • Inclusion of Google webmaster code to your blog or website
  • Detailed understanding about every factors on the Search Console
  • Crawling, Indexing, Fetching through webmaster
  • Introduction to Google Analytics
  • Detailed Google search analysis
  • Goal creation, funnel page creation, filter page
  • Inclusion of Google Analytics code to your blog or website
  • Understanding every possible factors about the website traffic
  • Preparing reports from Google Analytics
  • Connection of Google AdWords, Analytics, Youtube, AdSense
  • Understanding shopping behavior for e-commerce websites

 

  1. Module 9:-OFF Page optimization techniques
  • Website submission on various search engines
  • Concept and importance of different URL extensions like .edu, .gov etc.
  • Introduction to Google local listing and Business page creation
  • Increase the number of reviews on the Google local page
  • Content marketing (Web 2.0, Blog, Article submission &promotion) (Important)
  • Social Bookmarking
  • Image sharing
  • Video sharing
  • Podcast submission
  • Niche Directory listing
  • Company profile creation (Important)
  • Business Listings with proper NAP (Name, Address, Phone Number) (Important), Google Local Listings
  • Increase reviews on the Business listing sites
  • Classifieds submission (Important)
  • Posting events on event submission sites
  • Power point presentation
  • Info-graphics creation and submission
  • Press release submission
  • Forum Posting
  • Question Answer submission
  • Blog comments on niche high DA, PA blogs
  • Interview submission
  • Guest Blog submission

 

  1. Module 10:-Online Reputation Management/ Reverse SEO
  • Understanding the ORM/ Reverse SEO concepts
  • Why it is needed
  • How to ethically do the ORM

 

  1. Module 11:- World of Blogging
  • What is a blog and how it helps a website
  • Having your own blog
  • How to set up blogs on WordPress and Blogger
  • How to make your blog famous
  • How to optimize a blog for SEO
  • Niche specific blog
  • Understanding about the Guest blog
  • How to write content for blogs

 

  1. Module 12:- Social Media Optimization
  • Impact of Social media on SEO
  • Understanding the popular social networking sites
  • Identify the business scope from them
  • Increasing techniques of facebook like
  • How to optimize twitter profile & increase twitter follower
  • How to optimize Google+ page and increase follower
  • Creating a company LinkedIn page
  • How to increase LinkedIn follower
  • Engagement with the otherâ??s post
  • Share awesome images on Pinterest and technique to increase followers
  • Facebook Paid Marketing and its various aspects
  • Know your audienceâ??s interests
  • Facebook Page insight checker

 

  1. Module 13:- Search Engine Marketing/ Pay Per Click Campaign
  • What is PPC
  • Why to do the PPC
  • Future of PPC
  • Lead generation and Conversion
  • Types of PPC campaigns
  • Fundamentals of PPC
  • Running a Google AdWords search campaign
  • Google AdWords certification
  • When to use the ideal campaign type
  • Landing page experience and the quality score value

 

  1. Module 14:- Email Marketing concepts and procedures
  • What is Email Marketing
  • Ethical Email Marketing
  • Difference between Email Marketing and Newsletter
  • Newsletter design as per the business category
  • Popular Email Marketing websites
  • How Email Marketing helps business to convert Leads
  1. Module 15:- Google Adsense
  • What is Google Adsense
  • How to get approval for Google Adsense
  • Earning scope from Google Adsense
  • How website traffic is so important for Google Adsense approval

 

  1. Module 16:- Affiliate Marketing
  • What is Affiliate Marketing
  • How the big brands are earning from Affiliate Marketing
  • How an individual can earn from Affiliate Marketing
  • List of Affiliate Marketing program
  • Incorporate Affiliate Marketing on personal blogs or website
  • How to work with the Affiliate Marketing

 

  1. Module 17:- Google Tag Manager
    • What is Google Tag Manager
    • How to implement Google Tag Manager
    • How to do implement triggers, tags & variables
    • Event tracking through Google Tag Manager
  2. Module 18:- Digital Display Marketing
  • Introduction to banner advertising
  • How to advertise banner on Youtube
  • How to advertise banner on Facebook
  1. Module 19:- App Store Optimization & App Marketing
    • Introduction to Mobile Marketing
    • What is App Store Optimisation
    • How to optimize app on google play
    • How to use Google Play Console & Firebase for App Analytics
    • Introduction to Admob

 

  1. Module 20:- Ecommerce Website Optimization
  • Introduction to E-commerce Website
  • How e-commerce website works
  • Importance of UI/UX of e-commerce website
  • How to do organic promotion for e-commerce website
  • How to set up enhanced e-commerce tracking through google analytics
  • Online Promotion of e-commerce website

 

 

A Discussion on the clientâ??s demand

  • Understand the clientâ??s requirement
  • Ranking only or Lead generation
  • What is Lead generation
  • Commit client as per the detailed understanding of the project

About the Trainer

Avg Rating

0 Reviews

0 Students

3 Courses

Shuvam Dutta

Bachelor Of Technology In Electronics & Communication

I have worked as a lead role in digital marketing in reputed IT firms. I can provide in depth market analysis of a business and helped my clients to achieve maximum ROI by sorting out strategies for their businesses. Apart from this, I provide 360 degree training in various online marketing channels with hands on training and industry oriented approach

Students also enrolled in these courses

LIVE
3 Hours

Course offered by Kajal Das

0 review
LIVE
3 Hours

Course offered by Soumyadeep

1 review
LIVE
6 Hours

Course offered by Debankita Bhattacharya

0 review
LIVE
2 reviews
1 Hours

Course offered by Pranesh

1 review

Tutor has not setup batch timings yet. Book a Demo to talk to the Tutor.

Different batches available for this Course

No Reviews yet!

Reply to 's review

Enter your reply*

1500/1500

Please enter your reply

Your reply should contain a minimum of 10 characters

Your reply has been successfully submitted.

Certified

The Certified badge indicates that the Tutor has received good amount of positive feedback from Students.

Different batches available for this Course

tickYou have successfully registered

360 Degree Digital Marketing Training by Shuvam Dutta

Shuvam Dutta picture
LIVE

Class
starts in

01

Hour

01

Min

01

Sec

Select One

Register Now

Do you want to Register for this Free class?

Yes, Register No, not right now

Tell us a little more about yourself

360 Degree Digital Marketing Training by Shuvam Dutta

Shuvam Dutta picture
LIVE

Class
starts in

01

Hour

01

Min

01

Sec

Please enter Student name

Please enter your email address.

Please enter phone number.

Verify Your Mobile Number

Please verify your Mobile Number to book this free class.

Update

Please enter 10 digit phone number.

Please enter your phone number.

Please Enter a valid Mobile Number

This number is already in use.

Resend

Please enter OTP.

Or, give a missed call and get your number verified

080-66-0844-42

This website uses cookies

We use cookies to improve user experience. Choose what cookies you allow us to use. You can read more about our Cookie Policy in our Privacy Policy

Accept All
Decline All

UrbanPro.com is India's largest network of most trusted tutors and institutes. Over 55 lakh students rely on UrbanPro.com, to fulfill their learning requirements across 1,000+ categories. Using UrbanPro.com, parents, and students can compare multiple Tutors and Institutes and choose the one that best suits their requirements. More than 7.5 lakh verified Tutors and Institutes are helping millions of students every day and growing their tutoring business on UrbanPro.com. Whether you are looking for a tutor to learn mathematics, a German language trainer to brush up your German language skills or an institute to upgrade your IT skills, we have got the best selection of Tutors and Training Institutes for you. Read more