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Learn Digital Marketing with Soumyadeep

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SANTI GHOSH ST, Kolkata

Course ID: 372710

SANTI GHOSH ST, Kolkata

Students Interested 0 (Seats Left 0)

₹ 1,000 onwards

BEST LECTURER OF JOURNALISM AND MASS COMMUNICATION

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About the Course

MODULE 1 (INTRODUCTION TO DIGITAL MARKETING)

  • Introduction
  • Offline marketing Vs Online Marketing.
  • Channels of Digital Marketing
  • Traffic Sources

MODULE 2 (WEBSITE PLANNING AND CREATION)

  • How To Choose a Domain
  • How To Purchase a Domain Name and Hosting
  • How To Install WordPress on Hosting
  • Site Not Secure Error – How To Resolve
  • Build a Professional Website in WordPress

MODULE 3 (SEARCH ENGINE OPTIMISATION / SEO)

  • How Search Engines Work
  • On Page SEO
  • Off Page SEO
  • Technical SEO
  • Local SEO
  • Types of Keywords Using For The Industry
  • SEO Tools
  • Relevant Content Checking Tools
  • Google Search Console
  • Do Follow Links Vs No Follow Links
  • Build Backlinks
  • Link Building Social Bookmarking
  • Link Building Directory Submission
  • Guest Posting
  • Video SEO

MODULE 4 (GOOGLE ANALYTICS)

  • Google Analytics Introduction
  • WordPress Integration
  • View and Filters
  • Creating Goals In Analytics
  • User Management
  • Google Analytics Reports
  • Google Analytics Certification

MODULE 5 (GOOGLE ADWORDS)

  • Google Ads Introduction
  • Google Ads Account Creation
  • Google Ads Terms
  • Search Ads Campaign Structure
  • Search Ads Strategy
  • Keyword Planner Tool and Research
  • Types of Keywords
  • Bidding Option
  • Display Ads Creation
  • Display Responsive Ads
  • Gmail Ads
  • Youtube Ads
  • Shopping Ads
  • Remarketing Ads
  • Ads Conversion Tracking
  • Google Ads Certification

MODULE 6 (SOCIAL MEDIA MANAGEMENT)

  • Twitter Marketing.
  • Twitter Research
  • LinkedIn Marketing
  • Instagram Marketing
  • Instagram Post Types
  • Tumblr Marketing
  • Youtube Marketing
  • Zapier Tool

MODULE 7 (CONTENT MARKETING )

  • Content Marketing Introduction
  • Content Marketing Strategies

MODULE 8 (FACEBOOK ADS)

  • Facebook Ads Introduction
  • Successful Ads on Facebook
  • Creation of Facebook Page
  • Ads Account Creation
  • Facebook Ads Objective
  • Audience Research
  • Audience Insights Tool
  • Facebook Pixel
  • Facebook Ads Strategy
  • Custom Audience For Ads
  • Facebook Campaign Ads Structure
  • Facebook Ads Campaign Creation
  • Facebook Remarketing Ads Creation

MODULE 9 (LEAD GENERATION CAMPAIGN)

  • Lead Campaign For B2B
  • Lead Campaign Tools For B2B
  • Lead Campaign For B2C
  • Sales Funnels
  • Lead Nurturing

MODULE 10 (MOBILE MARKETING)

  • Introduction
  • Mobile Marketing Strategies

MODULE 11 (EMAIL MARKETING)

  • Introduction
  • Email Marketing Software
  • Types Of Emails
  • Email List
  • Sending Automation Mails
  • Build Form

MODULE 12 (ONLINE REPUTATION MANAGEMENT)

  • Overview Of ORM
  • Tools For ORM
  • How to Handles Reviews

MODULE 13 (AFFILIATE MARKETING)

  • Introduction To Affiliate Marketing
  • How To Sell The Affiliate Product
  • How To Make Money From Affiliate

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About the Trainer

Soumyadeep picture

5 Avg Rating

1 Reviews

5 Students

4 Courses

Soumyadeep

NONE

6 Years of Experience

Added for Attendee migration

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BEST LECTURER OF JOURNALISM AND MASS COMMUNICATION

No Reviews Yet

Students Interested 0 (Seats Left 0)

₹ 1,000 onwards

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