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Advanced Digital Marketing Course

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Kalikapur, Kolkata

Course ID: 35887

Kalikapur, Kolkata

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₹ 18,000

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Kajal Das

Digital Marketing Certification

About Kajal Das

He is a Google Certified Digital Marketing Professional with an experience of 10 years. He has been associated with Karmick Institute for the past 8 years and has been training candidates since 2011.
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About the Course

Module – I Introduction to Digital Marketing (Timeframe: 1/2 week)

  • What is Digital Marketing?

  • Basics of Digital Marketing – Overview & Scope

  • Platforms for Digital Marketing

Module – II Digital Marketing Avenues (Timeframe: 1/2 week)

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM/Google PPC)

  • Social Media Marketing (SMM)

  • Content Marketing

  • Email Marketing

  • Web Analytics & Visitors Tracking

  • YouTube and Video Marketing

  • Affiliate Marketing

Module – III Search Engine Optimization (Timeframe: 2 weeks)

  • What is Search Engine Optimization?

  • Understanding the basics (Keyword, key phase, search engine rank, link building etc.)

  • On-Page Optimization

  • Off-Page Optimization

  • Competitors Analysis

  • SEO Audit

Module – IV Search Engine Marketing (SEM/Google PPC) (Timeframe: 2 weeks)

  • What is Search Engine Marketing?

  • What is Pay Per Click (PPC)?

  • Types of Online Advertising : Search, Display, Shopping, Video and Retargeting

  • Keyword Research

  • Search Campaign - Creation and Optimization

  • Monitoring a campaign - Quality Score for keywords & CTR for keywords, Ad copies

  • Display Campaign Creation in AdWords

Module – V Social Media Marketing (Timeframe: 2 weeks)

  • What is Social Media Marketing?

  • Key platforms for Social Media Marketing

  • Profile Optimization on Social Networks (gain visibility)

  • Company/ Brand/ Enterprise Profile Management on Social Media

  • Facebook Marketing

  • Advertising On Facebook - Creating And Running An Ad

  • Twitter Marketing

  • LinkedIn Marketing

  • LinkedIn B 2 B Lead Gen Process

  • LinkedIn Ad Campaign Setup & Management

Module – VI Content Marketing (Timeframe: 1/2 week)

  • What is Content Marketing?

  • Elements of creating engaging content

  • Content networking & distribution

  • Content optimization

Module – VII Email Marketing (Timeframe: 1/2 week)

  • What is Email Marketing?

  • How to create effective Email Content?

  • How to create an email list?

  • Using Mailchimp

Module – VIII Web Analytics & Visitors Tracking (Timeframe: 1 week)

  • Introduction to web analytics

  • How Google Analytics (GA) work

  • Setting up Google analytics

  • Acquisition, Behavior and Conversion measurement

  • Visitors Analysis

  • Conversion tracking

Module – IX YouTube and Video Marketing (Timeframe: 1 week)

  • Introduction to Video Marketing

  • YouTube Channel Creation and Growth

  • Video Campaign Creation in AdWords

  • YouTube video analytics

Module – X Affiliate Marketing (Timeframe: 1 week)

  • What is Affiliate Marketing and how does it work?

  • Best Practices in setting up an Affiliate Program

  • Choosing Right Products: Clickbank, CJ

  • How to optimize your blog and website for affiliate marketing

Doubt Clearing Classes*

Module – XI Live Projects (Timeframe: 1 week)

Exam followed by Certification

On successful completion of the modules mentioned as above, the students will be assigned a Digital Marketing project. Students will implement their newly gained knowledge under the guidance of a senior professional of Karmick Solutions Pvt. Ltd. Digital Marketing Team.

On successful completion of the project, selected students (based on their performance) will get a 1 week on-job experience where they will be able to work alongside the Digital Marketing team in Karmick Solutions Pvt. Ltd.

Certification :
On completion of the full course, and successful execution of the project work, a training & project completion certificate will be provided to the students by Karmick Solutions Pvt Ltd.


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