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Job Digital Marketing Training with Internship

LIVE
18 reviews
2 Hours

Course offered by Ravi Varma

18 reviews

Digital Marketing Course Curriculum:

1.1 Basics of Marketing

  1. What Marketing?
  2. 4 Pâ??s of Marketing
  3. Definitions of Branding, Marketing, Advertising, Promotions and Sales
  4. Advanced 7Pâ??s Marketing Mix
  5. Market segmentation, Targeting and positioning. (STP)
  6. Real world case study example
  7. Marketing in the Digital Era

1.2 Introduction to Digital Marketing

  1. What is Digital Marketing?
  2. History of Digital Marketing
  3. Digital Marketing Vs Traditional Marketing
  4. Traditional Marketing Funnel
  5. Digital Marketing Funnel
  6. Visibility â?? Types of visibility and its importance
  7. Traffic â?? Target VS Non Targeted Traffic
  8. Converting Traffic into Leads
  9. Visitor Engagement
  10. Visitor Retention
  11. Advantages of Digital Marketing
  12. Digital Marketing Trends
  13. Digital Marketing channels

1.3 World of Web & Website Development

  1. Understanding Internet
  2. Difference between Internet and web
  3. Web browsers â?? Understanding websites
  4. Domain names and Domain name extensions
  5. Web Hosting
  6. Introduction web development
  7. Basics of HTML
  8. Basics of CSS
  9. Introduction of WordPress
  10. Advantages of WordPress
  11. WordPress Installation on Server
  12. WordPress Dashboard
  13. Changing the default Settings
  14. Installing and customizing themes
  15. Creating categories, pages and posts
  16. Adding menu to site
  17. Adding widgets to site

2.1 Google Webmaster Tools

  1. Adding website to search console and its verification
  2. Setting Geo target location
  3. Search queries analysis
  4. Filtering search queries
  5. External Links report
  6. Crawls stats and Errors
  7. Fixing Crawl stats errors
  8. Fixing 404 errors
  9. Robots.txt

2.2 Keyword Analysis

  1. Introduction to Keyword Research
  2. What are keywords?
  3. Types of Keywords
  4. Google keyword planner tool
  5. Keywords Analysis Tools
  6. Keywords research process
  7. Keyword ideas generation
  8. Google Search Operators
  9. Competition Analysis
  10. Finalizing the Keywords List

2.3 Introduction to SEO

  1. How the search engine works?
  2. What is SEO?
  3. Introduction to SERP
  4. Ranking methodology
  5. Search algorithm updates
  6. Panda, Penguin, Hummingbird update
  7. Benefits of SEO

2.4 On- Page Optimization

  1. Fundamental On-page Factors
  2. Setting a Title for the Page/Post
  3. Meta Tags Optimization â?? Title and Description
  4. Headings, their importance and rules
  5. Image File name optimization
  6. Image Alt tag and its importance
  7. Keywords placement and keyword ratio
  8. Content readability
  9. Content optimization
  10. Site speed analysis
  11. Anchor Links Optimization
  12. URL Redirecting Techniques using .htaccess
  13. Custom 404 Error Page

2.5 Off Page Optimization

  1. Introduction to Offsite Optimization
  2. What is Link Building?
  3. Linking Building Methodology
  4. Types of Linking Methods (One Way, Two Way and Three Way Links)
  5. DoFollow Vs. NoFollow
  6. Links Analysis Tools
  7. What is Domain Authority? How to increase Domain Authority
  8. Directory Submissions
  9. Social Bookmarking
  10. Local Business Listing
  11. Importance of Local Listing
  12. Submission to Google Places â?? My Business Listing
  13. Using Classifieds for Inbound traffic
  14. Generating Links from QA sites
  15. Blogging and Guest Blogging
  16. Press Releases
  17. Social Media Marketing Techniques ( Facebook, Twitter, Google+)

3.1 Search Engine Marketing / AdWords

  1. Understanding inorganic search results
  2. Introduction to Google AdWords & PPC advertising
  3. Setting up Google AdWords account
  4. Understanding Adwords account structure
  5. Key Terms in Adwords â?? PPC, Bidding, AdRank, quality score, CTR
  6. Understanding AdWords Algorithm
  7. How does AdWords rank ads
  8. Understanding bids
  9. Types of Advertising campaigns
  10. Creating Search Campaigns
  11. Understanding location targeting
  12. Different types of location targeting
  13. Understanding different types of bid strategy â?? manual and Auto
  14. Advanced level bid strategies â?? Enhanced CPC CPA
  15. Understanding flexible bidding strategy
  16. Pros & Cons of different bid strategies
  17. Understanding ad-extensions & Types of ad-extensions
  18. Adding ad-extensions in our campaign
  19. Creating Ad Groups
  20. Understanding keywords
  21. Finding relevant keywords, Adding keywords in ad-group, Using keyword planner tool
  22. Understanding types of keywords, Board, Phrase, exact, synonym & negative
  23. Creating ads â?? Display & destination URL
  24. Tracking Performance/Conversion
  25. Optimizing Search Campaigns
  26. Importance of CTR in optimization & How to increase CTR
  27. Creating Search Campaigns
  28. Importance of quality score in optimization & How to increase quality score
  29. Importance of negative keywords in optimization
  30. Evaluating campaign stats
  31. Optimizing with conversion report
  32. Optimizing performing keywords & Optimizing non performing keywords
  33. How to decrease CPC Analyzing your competitors performance
  34. Creating Display Campaign
  35. Types of display campaigns- All features, Mobile app, Remarketing, Engagement
  36. Difference in search & display campaign settings
  37. Ad-scheduling & Ad-delivery
  38. Understanding ads placement
  39. Using display planner tool
  40. Creating text ads & banner ads using tools
  41. Uploading banner ads
  42. Optimizing Display Campaign
  43. Understanding Remarketing
  44. Setting up re-marketing campaign
  45. Creating re-marketing lists
  46. Using display planner tool
  47. Creating text ads & banner ads using tools
  48. Advanced Level list creation
  49. Custom audience

3.2 Google Analytics

  1. Introduction to Google Analytics
  2. How Google Analytics works
  3. How to set up analytics account
  4. How to add analytics code in website
  5. Understanding Google Analytics account structure
  6. Understanding goals and conversions
  7. How to setup goals
  8. Understanding different types of goals
  9. Understanding bounce & bounce rate
  10. Difference between exit rate & bounce rate
  11. How to reduce bounce rate
  12. How to integrate AdWords and Analytics account
  13. Understanding filters & segments
  14. How to set up filters & segments
  15. How to view customized reports
  16. Monitoring traffic sources
  17. Monitoring traffic behavior
  18. Taking required corrective actions

4.1 Online Reputation Management

  1. What is online reputation management?
  2. Why business needs online reputation
  3. How to deal with criticism online
  4. Step by step guide to overcome negative online reputation
  5. 10 Golden rules for ORM
  6. Ways to create positive brand image online
  7. Understanding tools for monitoring online reputation
  8. Examples for Online Reputation Management

5.1 Email Marketing

  1. What is Email Marketing?
  2. How Email works?
  3. Why Email Marketing?
  4. Advantages with Email Marketing
  5. Email Marketing in Digital Marketing
  6. Terminology Used in Email Marketing
  7. Do and Donâ??ts in Email Marketing
  8. Best platforms to do Email Marketing
  9. Auto-Responders
  10. Building Email Marketing strategy
  11. Building subscriber lists
  12. Designing Newsletters
  13. How to do bulk emailing?
  14. Best practices to send bulk emails
  15. Tricks to land in inbox instead of spam folder
  16. Reports Metrics and analysis
  17. A/B Testing & Improving ROI

Social Media Optimisation (SMO) & Social Media Marketing (SMM)

6.1 Introduction to Social Media

  1. Introduction of Social Media and Its Evolution
  2. Social Media and Its Importance in Digital Media Marketing
  3. SMM Vs SMO
  4. Understanding Social Media Statistics
  5. Social Media Strategy
  6. Social Media Impact on SEO

6.2 Facebook Marketing

  1. Introduction to Facebook
  2. Facebook account setup
  3. Facebook for Personal Account and Its Elements
  4. Facebook Page for businesses
  5. Different Types of Business pages offered by Facebook
  6. Facebook marketing strategy
  7. Understanding Facebook Trends
  8. Understanding Hashtags and its advantages
  9. Facebook Page designing
  10. Engaging Fans and Increase the Likes
  11. Page management options
  12. Types of Posts and Statistics
  13. Facebook Events creation
  14. Understanding Photo Dimensions in Posts
  15. Creating a post strategy
  16. Creating Stunning and Creative Content for Facebook
  17. Facebook Insights
  18. Facebook Groups
  19. Facebook Apps
  20. Integration Facebook to the website
  21. Integration Facebook to Google Plus
  22. Integration to YouTube
  23. Understanding Book Dashboard

6.3 Facebook Advertising

  1. Introduction to Facebook Advertisements
  2. Difference between Facebook Advertising and Google Search Advertisements
  3. Starting with Facebook Advertising
  4. Types of Promotions with Facebook Advertisement
  5. Targeting Audience
  6. Advanced Audience Targeting
  7. Bidding Strategies
  8. Ad Formats
  9. Ad Dimensions and Rules
  10. Remarketing Strategy
  11. Conversion Tracking

6.4 YouTube Marketing

  1. What is Video Marketing
  2. Statistics of Video Marketing
  3. Creating Channel in YouTube
  4. Customizing the YouTube Channel
  5. Create video marketing strategy
  6. Viral video examples
  7. Upload the first video
  8. How to optimize the video?
  9. Custom settings in videos
  10. YouTube Engagement Metrics
  11. Increasing Subscribers
  12. Reaching Subscriber thru YouTube default dashboard
  13. Annotations and Cards
  14. How to use Playlists
  15. Understanding copyrights and spam
  16. YouTube Studio
  17. YouTube Analytics
  18. YouTube channel suspension on policy Violation and appealing to regain the YouTube Channel
  19. YouTube User Roles and Managing other YouTube pages as a manager
  20. Earning opportunities with YouTube Content Creation
  21. Content Creation Ideas

6.5 Google+ Marketing

  1. Introduction to Google+
  2. How and when Google + came into Google Umbrella
  3. Google+ Prominence in SEO
  4. Starting Google Plus Creating a Profile
  5. Understanding Google Plus Connections and Managing the G+ Connections
  6. Starting with Creating Google+ Page
  7. Types of Pages Available with Google Plus
  8. Google+ Content Strategy and Statistics
  9. Posting on Google+
  10. Increasing the Reach and Followers
  11. Linking Google+ with Site and Other Social Media products
  12. Google+ Badge Integration
  13. Google+ Groups

6.6 LinkedIn Marketing

  1. Introduction to Linkedin.com and Understanding Linkedin.com
  2. Linkedin for SEO
  3. Benefits of LinkedIn Network
  4. Starting with LinkedIn profile Creation in LinkedIn
  5. Optimizing the profile
  6. Skills and Endorsements
  7. Recommendations in LinkedIn
  8. Creating new connections
  9. Posting content in profile
  10. LinkedIn Groups
  11. Finding Jobs in LinkedIn
  12. Starting with Creating company page in LinkedIn
  13. Customization of Linkedin Company page
  14. Posting in LinkedIn Page
  15. LinkedIn for Talent hunt
  16. Understanding Linked in Users and Their roles
  17. Assigning admin roles to manage the Company Page
  18. Advertising in LinkedIn

6.7 Twitter Marketing

  1. Introduction twitter
  2. Importance of Twitter for building a brand for business
  3. Fan Engagement in Twitter
  4. Starting Twitter by creating a Twitter profile
  5. Understanding Twitter hash tags
  6. How to create hashtags for your business?
  7. Engaging users on twitter
  8. Integration Twitter with other social media networking sites
  9. Twitter Advertisements

7.0 Affiliate Marketing

  1. Introduction to affiliate Marketing
  2. How affiliate Marketing Works
  3. Prominence of Affiliate Marketing in Digital Marketing Journey
  4. Affiliate Marketing tools
  5. Top brands offering Affiliations to market their productions
  6. Identifying top products to start getting affiliate income
  7. Tips and Tricks to make wonderful revenue from affiliate Marketing
  8. Explanation & Discussion on Live Case Study on Affiliate Marketing

Gallery (3)

About the Trainer

Ravi Varma picture

5 Avg Rating

18 Reviews

21 Students

3 Courses

Ravi Varma

Digital Marketing Consultant & Strategist

7 Years of Experience

I have trained students from more than 100 colleges in Andhra Pradesh for Andhra Pradesh Skill development corporation on Web development & Digital marketing.

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Reviews (18)

5 out of 5 18 reviews

Ravi Varma https://p.urbanpro.com/tv-prod/member/photo/5005635-small.jpeg Kphb Colony
5.00518
Ravi Varma
K

Digital Marketing Training

"Enrolling in Brolly Ai's Python course was a game-changer for me! The curriculum is well-structured, and the instructors are incredibly knowledgeable. Whether you're a beginner or looking to deepen your Python skills, this course provides a perfect blend of theory and hands-on practice. The real-world applications and projects helped me gain practical experience, making the learning process engaging and effective. The support from the Brolly Ai community and instructors is outstanding. Highly recommend this course to anyone looking to master Python and advance their programming skills!""

Ravi Varma
P

Digital Marketing Training

"Best Training institute in Hyderabad to teach Digital marketing in a practical ways. If any one planning to join in digital marketing go for it blindly. "

Ravi Varma
H

Digital Marketing Training

"He has influential personality. I had a great experience while studying digital marketing from him. His friendly nature helps many students. "

Ravi Varma
V

Digital Marketing Training

"The training was clear and detailed..I like ravivarma's style of teaching as the recurrent training is a through review of the HMR. Every opportunity for the student to ask questions was provided. "

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5 out of 5 18 reviews

Ravi Varma https://p.urbanpro.com/tv-prod/member/photo/5005635-small.jpeg Kphb Colony
5.00518
Ravi Varma
K

Digital Marketing Training

"Enrolling in Brolly Ai's Python course was a game-changer for me! The curriculum is well-structured, and the instructors are incredibly knowledgeable. Whether you're a beginner or looking to deepen your Python skills, this course provides a perfect blend of theory and hands-on practice. The real-world applications and projects helped me gain practical experience, making the learning process engaging and effective. The support from the Brolly Ai community and instructors is outstanding. Highly recommend this course to anyone looking to master Python and advance their programming skills!""

Ravi Varma
P

Digital Marketing Training

"Best Training institute in Hyderabad to teach Digital marketing in a practical ways. If any one planning to join in digital marketing go for it blindly. "

Ravi Varma
H

Digital Marketing Training

"He has influential personality. I had a great experience while studying digital marketing from him. His friendly nature helps many students. "

Ravi Varma
V

Digital Marketing Training

"The training was clear and detailed..I like ravivarma's style of teaching as the recurrent training is a through review of the HMR. Every opportunity for the student to ask questions was provided. "

Ravi Varma
R

Digital Marketing Training

"The best digital marketing institute in Hyderabad. Great support and nice receiving. I suggest this institute for digital marketing course. Mr. Ravi Varma and Mr. Madhan both are talented and available at their best. "

Ravi Varma
P

Digital Marketing Training

"Very good explanation, and having great patience to clear all doubt's, and gives students flexibility to spend and learn in institute. "

Ravi Varma
B

Digital Marketing Training

"Nice experience and learned a lot from sir. Staff is available during and after the course time also. "

Ravi Varma
M

Digital Marketing Training

"He is well versed with digital marketing subjects, he connects to the students very well, teaches in simple language that can be easily understood to everyone in class, he is very genuine and nice guy. "

Ravi Varma
M

Digital Marketing Training

"Mr. Ravi Varma has great knowledge in Digital Marketing and his unique style of teaching helps me to understand even difficult topics like Google Ads easily. "

Ravi Varma
H

Job Digital Marketing Training with Internship

"Ravi Varma, friendly trainer to learn Digital marketing course with real-time examples. Took Digital Marketing course from Ravi Varma, learned from basics (zero knowledge in Digital marketing). I suggest Ravi Varma as the best trainer for Digital marketing. "

Ravi Varma
R

Digital Marketing Training

"Instead of saying it as a course, I would say it is a great experience. My trainer Mr. Ravi Varma sir has a great command over all the topics on digital marketing. His special and innovative way to cover all the topics is just amazing. The friendly nature and teaching process by Ravi Varma sir are what make him unique. "

Ravi Varma
G

Job Digital Marketing Training with Internship

"The trainer was outstanding in terms of explaining the topics with real-time examples. In fact making us to run the campaigns by our own which results into understanding the digital marketing business more profoundly. "

Ravi Varma
N

Digital Marketing Training

"I am exiting to express my course duration experience in digital brolly institution. Really it's a good opportunity very often to learn more well-being staff Especially ravi varma garu familiar in teaching associates with madhan mohan garu, and all other well-known faculty members after completion of my course I learn to deal with all segments google add-words, e-mail marketing, social media marketing, seo, affiliated marketing more, and more in advance methods, strategies previously I feel heard and difficulty but they made me easy to understand , I never worry if I wrong they never quite me . I am suggesting students - beginners and learners those who want to join in a digital marketing course, simply join in digital brolly institute. Thanks. "

Ravi Varma
R

Job Digital Marketing Training with Internship

"Digital brolly institute is very nice teaching and guidelines for the effective strategic management of our careers. The best digital marketing and google adwords training in hyderabad. Thanks to my friend for introducing digital brolly.A certified real-time digital marketing training with internship institute in hyderabad. "

Ravi Varma
S

Job Digital Marketing Training with Internship

"He is absolutely amazing. The way he teaches is special. I love his examples and case studies discussed. He gives lot of real time examples and makes us work on the project directly. I will give him full 5 stars. Thanks for all the guidance sir "

Ravi Varma
H

Digital Marketing Training

"Ravi Varma sir explained Digital Marketing with real time examples it is easy to understand and remember. Now I'm digital marketer freelancer thanks for Ravi Varma sir. "

Ravi Varma
V

Job Digital Marketing Training with Internship

"Best Digital Marketing Institute in Hyderabad with affordable Fee. Excellent mentor(Ravi Varma) for Digital marketing course. You can learn a lot in this institute about SEO, SMM, Google Ads, and online money making, Affiliate Marketing, etc., If anybody wants a job oriented course then this the right coaching center for you because they provide us real-time internship project. Benefits 1. You can create your own website 2. Job ready course 3. You can get a clear idea about how to make money online 4. Live internship Project 5. Personal Guidance by Ravi Varma sir 6. Affordable Fee Compared to other Institutes Finally, in my perception, the best Institute in Hyderabad, At least try a demo then you definitely like it "

Ravi Varma
A

Digital Marketing Training

"Little fast but made sure I was able to understand the subject. He is an expert to learn from. Digital marketing Training from Ravi is value the money. "

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