Digital Marketing Course Curriculum:

1.1 Basics of Marketing

1. What Marketing?
2. 4 Pâ??s of Marketing
3. Definitions of Branding, Marketing, Advertising, Promotions and Sales
4. Advanced 7Pâ??s Marketing Mix
5. Market segmentation, Targeting and positioning. (STP)
6. Real world case study example
7. Marketing in the Digital Era

1.2 Introduction to Digital Marketing

1. What is Digital Marketing?
2. History of Digital Marketing
3. Digital Marketing Vs Traditional Marketing
4. Traditional Marketing Funnel
5. Digital Marketing Funnel
6. Visibility â?? Types of visibility and its importance
7. Traffic â?? Target VS Non Targeted Traffic
8. Converting Traffic into Leads
9. Visitor Engagement
10. Visitor Retention
11. Advantages of Digital Marketing
12. Digital Marketing Trends
13. Digital Marketing channels

1.3 World of Web & Website Development

1. Understanding Internet
2. Difference between Internet and web
3. Web browsers â?? Understanding websites
4. Domain names and Domain name extensions
5. Web Hosting
6. Introduction web development
7. Basics of HTML
8. Basics of CSS
9. Introduction of WordPress
10. Advantages of WordPress
11. WordPress Installation on Server
12. WordPress Dashboard
13. Changing the default Settings
14. Installing and customizing themes
15. Creating categories, pages and posts
16. Adding menu to site
17. Adding widgets to site

2.1 Google Webmaster Tools

1. Adding website to search console and its verification
2. Setting Geo target location
3. Search queries analysis
4. Filtering search queries
5. External Links report
6. Crawls stats and Errors
7. Fixing Crawl stats errors
8. Fixing 404 errors
9. Robots.txt

2.2 Keyword Analysis

1. Introduction to Keyword Research
2. What are keywords?
3. Types of Keywords
4. Google keyword planner tool
5. Keywords Analysis Tools
6. Keywords research process
7. Keyword ideas generation
8. Google Search Operators
9. Competition Analysis
10. Finalizing the Keywords List

2.3 Introduction to SEO

1. How the search engine works?
2. What is SEO?
3. Introduction to SERP
4. Ranking methodology
5. Search algorithm updates
6. Panda, Penguin, Hummingbird update
7. Benefits of SEO

2.4 On- Page Optimization

1. Fundamental On-page Factors
2. Setting a Title for the Page/Post
3. Meta Tags Optimization â?? Title and Description
4. Headings, their importance and rules
5. Image File name optimization
6. Image Alt tag and its importance
7. Keywords placement and keyword ratio
8. Content readability
9. Content optimization
10. Site speed analysis
11. Anchor Links Optimization
12. URL Redirecting Techniques using .htaccess
13. Custom 404 Error Page

2.5 Off Page Optimization

1. Introduction to Offsite Optimization
2. What is Link Building?
3. Linking Building Methodology
4. Types of Linking Methods (One Way, Two Way and Three Way Links)
5. DoFollow Vs. NoFollow
6. Links Analysis Tools
7. What is Domain Authority? How to increase Domain Authority
8. Directory Submissions
9. Social Bookmarking
10. Local Business Listing
11. Importance of Local Listing
12. Submission to Google Places â?? My Business Listing
13. Using Classifieds for Inbound traffic
14. Generating Links from QA sites
15. Blogging and Guest Blogging
16. Press Releases
17. Social Media Marketing Techniques ( Facebook, Twitter, Google+)

3.1 Search Engine Marketing / AdWords

1. Understanding inorganic search results
2. Introduction to Google AdWords & PPC advertising
3. Setting up Google AdWords account
4. Understanding Adwords account structure
5. Key Terms in Adwords â?? PPC, Bidding, AdRank, quality score, CTR
6. Understanding AdWords Algorithm
7. How does AdWords rank ads
8. Understanding bids
9. Types of Advertising campaigns
10. Creating Search Campaigns
11. Understanding location targeting
12. Different types of location targeting
13. Understanding different types of bid strategy â?? manual and Auto
14. Advanced level bid strategies â?? Enhanced CPC CPA
15. Understanding flexible bidding strategy
16. Pros & Cons of different bid strategies
17. Understanding ad-extensions & Types of ad-extensions
18. Adding ad-extensions in our campaign
19. Creating Ad Groups
20. Understanding keywords
21. Finding relevant keywords, Adding keywords in ad-group, Using keyword planner tool
22. Understanding types of keywords, Board, Phrase, exact, synonym & negative
23. Creating ads â?? Display & destination URL
24. Tracking Performance/Conversion
25. Optimizing Search Campaigns
26. Importance of CTR in optimization & How to increase CTR
27. Creating Search Campaigns
28. Importance of quality score in optimization & How to increase quality score
29. Importance of negative keywords in optimization
30. Evaluating campaign stats
31. Optimizing with conversion report
32. Optimizing performing keywords & Optimizing non performing keywords
33. How to decrease CPC Analyzing your competitors performance
34. Creating Display Campaign
35. Types of display campaigns- All features, Mobile app, Remarketing, Engagement
36. Difference in search & display campaign settings
37. Ad-scheduling & Ad-delivery
38. Understanding ads placement
39. Using display planner tool
40. Creating text ads & banner ads using tools
41. Uploading banner ads
42. Optimizing Display Campaign
43. Understanding Remarketing
44. Setting up re-marketing campaign
45. Creating re-marketing lists
46. Using display planner tool
47. Creating text ads & banner ads using tools
48. Advanced Level list creation
49. Custom audience

3.2 Google Analytics

1. Introduction to Google Analytics
2. How Google Analytics works
3. How to set up analytics account
4. How to add analytics code in website
5. Understanding Google Analytics account structure
6. Understanding goals and conversions
7. How to setup goals
8. Understanding different types of goals
9. Understanding bounce & bounce rate
10. Difference between exit rate & bounce rate
11. How to reduce bounce rate
12. How to integrate AdWords and Analytics account
13. Understanding filters & segments
14. How to set up filters & segments
15. How to view customized reports
16. Monitoring traffic sources
17. Monitoring traffic behavior
18. Taking required corrective actions

4.1 Online Reputation Management

1. What is online reputation management?
2. Why business needs online reputation
3. How to deal with criticism online
4. Step by step guide to overcome negative online reputation
5. 10 Golden rules for ORM
6. Ways to create positive brand image online
7. Understanding tools for monitoring online reputation
8. Examples for Online Reputation Management

5.1 Email Marketing

1. What is Email Marketing?
2. How Email works?
3. Why Email Marketing?
4. Advantages with Email Marketing
5. Email Marketing in Digital Marketing
6. Terminology Used in Email Marketing
7. Do and Donâ??ts in Email Marketing
8. Best platforms to do Email Marketing
9. Auto-Responders
10. Building Email Marketing strategy
11. Building subscriber lists
12. Designing Newsletters
13. How to do bulk emailing?
14. Best practices to send bulk emails
15. Tricks to land in inbox instead of spam folder
16. Reports Metrics and analysis
17. A/B Testing & Improving ROI

Social Media Optimisation (SMO) & Social Media Marketing (SMM)

6.1 Introduction to Social Media

1. Introduction of Social Media and Its Evolution
2. Social Media and Its Importance in Digital Media Marketing
3. SMM Vs SMO
4. Understanding Social Media Statistics
5. Social Media Strategy
6. Social Media Impact on SEO

6.2 Facebook Marketing

1. Introduction to Facebook
2. Facebook account setup
3. Facebook for Personal Account and Its Elements
4. Facebook Page for businesses
5. Different Types of Business pages offered by Facebook
6. Facebook marketing strategy
7. Understanding Facebook Trends
8. Understanding Hashtags and its advantages
9. Facebook Page designing
10. Engaging Fans and Increase the Likes
11. Page management options
12. Types of Posts and Statistics
13. Facebook Events creation
14. Understanding Photo Dimensions in Posts
15. Creating a post strategy
16. Creating Stunning and Creative Content for Facebook
17. Facebook Insights
18. Facebook Groups
19. Facebook Apps
20. Integration Facebook to the website
21. Integration Facebook to Google Plus
22. Integration to YouTube
23. Understanding Book Dashboard

6.3 Facebook Advertising

1. Introduction to Facebook Advertisements
2. Difference between Facebook Advertising and Google Search Advertisements
3. Starting with Facebook Advertising
4. Types of Promotions with Facebook Advertisement
5. Targeting Audience
6. Advanced Audience Targeting
7. Bidding Strategies
8. Ad Formats
9. Ad Dimensions and Rules
10. Remarketing Strategy
11. Conversion Tracking

6.4 YouTube Marketing

1. What is Video Marketing
2. Statistics of Video Marketing
3. Creating Channel in YouTube
4. Customizing the YouTube Channel
5. Create video marketing strategy
6. Viral video examples
7. Upload the first video
8. How to optimize the video?
9. Custom settings in videos
10. YouTube Engagement Metrics
11. Increasing Subscribers
12. Reaching Subscriber thru YouTube default dashboard
13. Annotations and Cards
14. How to use Playlists
15. Understanding copyrights and spam
16. YouTube Studio
17. YouTube Analytics
18. YouTube channel suspension on policy Violation and appealing to regain the YouTube Channel
19. YouTube User Roles and Managing other YouTube pages as a manager
20. Earning opportunities with YouTube Content Creation
21. Content Creation Ideas

6.5 Google+ Marketing

1. Introduction to Google+
2. How and when Google + came into Google Umbrella
3. Google+ Prominence in SEO
4. Starting Google Plus Creating a Profile
5. Understanding Google Plus Connections and Managing the G+ Connections
6. Starting with Creating Google+ Page
7. Types of Pages Available with Google Plus
8. Google+ Content Strategy and Statistics
9. Posting on Google+
10. Increasing the Reach and Followers
11. Linking Google+ with Site and Other Social Media products
12. Google+ Badge Integration
13. Google+ Groups

6.6 LinkedIn Marketing

1. Introduction to Linkedin.com and Understanding Linkedin.com
2. Linkedin for SEO
3. Benefits of LinkedIn Network
4. Starting with LinkedIn profile Creation in LinkedIn
5. Optimizing the profile
6. Skills and Endorsements
7. Recommendations in LinkedIn
8. Creating new connections
9. Posting content in profile
10. LinkedIn Groups
11. Finding Jobs in LinkedIn
12. Starting with Creating company page in LinkedIn
13. Customization of Linkedin Company page
14. Posting in LinkedIn Page
15. LinkedIn for Talent hunt
16. Understanding Linked in Users and Their roles
17. Assigning admin roles to manage the Company Page
18. Advertising in LinkedIn

6.7 Twitter Marketing

1. Introduction twitter
2. Importance of Twitter for building a brand for business
3. Fan Engagement in Twitter
4. Starting Twitter by creating a Twitter profile
5. Understanding Twitter hash tags
6. How to create hashtags for your business?
7. Engaging users on twitter
8. Integration Twitter with other social media networking sites
9. Twitter Advertisements

7.0 Affiliate Marketing

1. Introduction to affiliate Marketing
2. How affiliate Marketing Works
3. Prominence of Affiliate Marketing in Digital Marketing Journey
4. Affiliate Marketing tools
5. Top brands offering Affiliations to market their productions
6. Identifying top products to start getting affiliate income
7. Tips and Tricks to make wonderful revenue from affiliate Marketing
8. Explanation & Discussion on Live Case Study on Affiliate Marketing