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Digital Marketing Training

LIVE
45 Hours

Course offered by Vijay Rao

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Digital Marketing Course Syllabus 

Basics of Digital Marketing

  • Introduction to Digital Marketing
  • Basic Concepts of Digital Marketing
  • Digital Marketing V/s Tradtional Mkting
  • Advantages of Digital Marketing
  • Digital Marketing Trends & Strategies

Search Engine Optimisation (SEO)

  • How Search Engine Works
  • Understanding SERP
  • Google Algorithms
  • Google Updates
  • Panda,Penguin, Pigeon,EMD.

On Page Optimisation

  • Title Tag, Meta Tag
  • URL Optimisation
  • SEO Friendly Content Writing
  • Anchor Links Optimization
  • Image, Video Optimization
  • Robots Txt
  • Xml & Html Site Map Generation
  • 301 & 302 Redirection, .ht access

Off Page Optimisation

  • Link Building Techniques & Tools
  • Back Links & Tools, Link Wheel
  • Directory Submissions
  • Social Bookmark Submission
  • Article& Forum Submission
  • Image & Video Submission
  • Web 2.0 sites Submission
  • Do Follow & No Follow Sites

SEO Reports Management

  • Black Hat & White Hat Techniques
  • Generate Weekly & Monthly Reports
  • Website Position Report

Keyword Research & Analysis

  • What is Keyword
  • Types of Keyword
  • Keyword Research Tools
  • Google Keyword Planner
  • Keyword Density

 

 

Google Webmaster Tool

  • Adding & Verifying Website
  • Settings & Configuration
  • Search Appearance
  • Structured Data & Rich Card
  • Search Traffic & Analytics
  • Links to your Site
  • Google Index Status & Remove URLs
  • Crawls Errors & Stats
  • Robots Txt Tester,Sitemaps

Search Engine Marketing (SEM)

  • Understanding Campaigns
  • Introduction to Google Adwords
  • CPM,CPC & CPA Concepts

Campaign Setup

  • Keyword Match Types
  • Keyword Planner Tool
  • Quality Score& Ad Position
  • Competitor Analysis
  • Bidding Strategies & Settings
  • Ad Scheduling, Delivery & Rotation
  • Ad Extensions
  • Conversions & Tracking Code

Display Network Targeting

  • Display Network, Placements, Topics
  • Remarketing Ads
  • Creating Remarketing Lists
  • Remarketing Code

Search Network Ads

  • Dynamic Remarketing
  • Day wise Remarketing
  • Dynamic Keyword Insertion Ads
  • Ad Customiser

Shopping Campaigns

  • Shopping Campaign Setup
  • Google Merchant Center
  • Product Groups, Ad Format
  • Reporting & Analysis

Youtube Marketing

  • Understanding Youtube Marketing
  • Creating Youtube Campaigns
  • Bidding & Reports

Gmail Marketing

 

Adwords Exam

  • Guidelines to attempt
  • Certification Exam
  • Exam format & Percentages

Social Media Optimisation (SMO)

Social Media Marketing (SMM)

  • What is Social Media
  • Social Media Strategies & Trends

Facebook

  • Facebook User Profile Setup
  • Facebook Business Page
  • Using # Hash tags, Groups
  • Facebook Advertisement
  • Competitive Marketing
  • Creating different Ads

Twitter

  • Profile Setup
  • Short link Creations
  • Competitions Analysis & Ads

LinkedIn

  • Profile Setup
  • Connections
  • Page Creation
  • Creating Linkedin Ads

Google +

  • Google Plus Profile
  • Managing Connections
  • Google Plus Page Creation
  • Local Mapping & SEO

Youtube

  • Creating a Channel
  • Channel Customization
  • Optimization Videos
  • Video Manager, Annotations
  • Video Editor & Analytics

Email Marketing

  • What is Email Marketing?
  • Email Subscribers List Creation
  • Opt-in Lists, Creating a Campaign
  • Importing Subscribers to List
  • Spam Analysis & News Letters
  • Hard Bounce & Soft Bounce

 

 

Affiliate Marketing

  • What is Affiliate Marketing?
  • Types of Affiliate Marketing
  • Costing Techniques
  • Identifying Best Affiliates
  • Amazon, Flip kart
  • Other Affiliate Programs

Google Adsense

  • How Adsense Works
  • Adsense Guidelines
  • Earn Online through Adsense Program
  • Different Types of Ad formats
  • Reporting & Analysis
  • Linking Adsense with Analytics

Google Analytics

  • Importance of Google Analytics
  • Generating Google Analytics Code
  • Implementing Code in Websites
  • Adwords Linking
  • Google Webmaster Linking
  • Events Management
  • Real time Data Analysis
  • Audience Analysis
  • SEO Reporting & Goal Creations

Online Reputation Management (ORM)

  • What is ORM
  • Why we need ORM
  • Common Mistakes done in Websites
  • Negative SEO Impact
  • Customer Response & Feedback
  • Protect from Fake Profiles
  • Handling Negative Reviews

WordPress

  • Types of Websites
  • Understanding CMS
  • Basics of HTML/CSS/Java Script
  • What is Blog & Creating a Blog?
  • Installation of Wordpress
  • Dashboard, Themes, Plugins
  • Creating a Website in Wordpress
  • Adding Menus, Widgets.

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About the Trainer

Vijayendra picture

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0 Reviews

23 Students

4 Courses

Vijay Rao

MBA

5 Years of Experience

5+ Experience in Digital Marketing. Handle Many Batches. Explain Real Time Scenarios & Project.
Explain Advance Concepts in Digital Marketing, Students can get Real time exposure.

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