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Digital Marketing Training

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Ameerpet, Hyderabad

Course ID: 36342

Ameerpet, Hyderabad

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₹ 7,000

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About Vijayendra

5+ Experience in Digital Marketing. Handle Many Batches. Explain Real Time Scenarios & Project.
Explain Advance Concepts in Digital Marketing, Students can get Real time exposure.
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About the Course

Digital Marketing Course Syllabus 


Basics of Digital Marketing



  • Introduction to Digital Marketing

  • Basic Concepts of Digital Marketing

  • Digital Marketing V/s Tradtional Mkting

  • Advantages of Digital Marketing

  • Digital Marketing Trends & Strategies


Search Engine Optimisation (SEO)



  • How Search Engine Works

  • Understanding SERP

  • Google Algorithms

  • Google Updates

  • Panda,Penguin, Pigeon,EMD.


On Page Optimisation



  • Title Tag, Meta Tag

  • URL Optimisation

  • SEO Friendly Content Writing

  • Anchor Links Optimization

  • Image, Video Optimization

  • Robots Txt

  • Xml & Html Site Map Generation

  • 301 & 302 Redirection, .ht access


Off Page Optimisation



  • Link Building Techniques & Tools

  • Back Links & Tools, Link Wheel

  • Directory Submissions

  • Social Bookmark Submission

  • Article& Forum Submission

  • Image & Video Submission

  • Web 2.0 sites Submission

  • Do Follow & No Follow Sites


SEO Reports Management



  • Black Hat & White Hat Techniques

  • Generate Weekly & Monthly Reports

  • Website Position Report


Keyword Research & Analysis



  • What is Keyword

  • Types of Keyword

  • Keyword Research Tools

  • Google Keyword Planner

  • Keyword Density


 


 


Google Webmaster Tool



  • Adding & Verifying Website

  • Settings & Configuration

  • Search Appearance

  • Structured Data & Rich Card

  • Search Traffic & Analytics

  • Links to your Site

  • Google Index Status & Remove URLs

  • Crawls Errors & Stats

  • Robots Txt Tester,Sitemaps


Search Engine Marketing (SEM)



  • Understanding Campaigns

  • Introduction to Google Adwords

  • CPM,CPC & CPA Concepts


Campaign Setup



  • Keyword Match Types

  • Keyword Planner Tool

  • Quality Score& Ad Position

  • Competitor Analysis

  • Bidding Strategies & Settings

  • Ad Scheduling, Delivery & Rotation

  • Ad Extensions

  • Conversions & Tracking Code


Display Network Targeting



  • Display Network, Placements, Topics

  • Remarketing Ads

  • Creating Remarketing Lists

  • Remarketing Code


Search Network Ads



  • Dynamic Remarketing

  • Day wise Remarketing

  • Dynamic Keyword Insertion Ads

  • Ad Customiser


Shopping Campaigns



  • Shopping Campaign Setup

  • Google Merchant Center

  • Product Groups, Ad Format

  • Reporting & Analysis


Youtube Marketing



  • Understanding Youtube Marketing

  • Creating Youtube Campaigns

  • Bidding & Reports


Gmail Marketing


 


Adwords Exam



  • Guidelines to attempt

  • Certification Exam

  • Exam format & Percentages


Social Media Optimisation (SMO)


Social Media Marketing (SMM)



  • What is Social Media

  • Social Media Strategies & Trends


Facebook



  • Facebook User Profile Setup

  • Facebook Business Page

  • Using # Hash tags, Groups

  • Facebook Advertisement

  • Competitive Marketing

  • Creating different Ads


Twitter



  • Profile Setup

  • Short link Creations

  • Competitions Analysis & Ads


LinkedIn



  • Profile Setup

  • Connections

  • Page Creation

  • Creating Linkedin Ads


Google +



  • Google Plus Profile

  • Managing Connections

  • Google Plus Page Creation

  • Local Mapping & SEO


Youtube



  • Creating a Channel

  • Channel Customization

  • Optimization Videos

  • Video Manager, Annotations

  • Video Editor & Analytics


Email Marketing



  • What is Email Marketing?

  • Email Subscribers List Creation

  • Opt-in Lists, Creating a Campaign

  • Importing Subscribers to List

  • Spam Analysis & News Letters

  • Hard Bounce & Soft Bounce


 


 


Affiliate Marketing



  • What is Affiliate Marketing?

  • Types of Affiliate Marketing

  • Costing Techniques

  • Identifying Best Affiliates

  • Amazon, Flip kart

  • Other Affiliate Programs


Google Adsense



  • How Adsense Works

  • Adsense Guidelines

  • Earn Online through Adsense Program

  • Different Types of Ad formats

  • Reporting & Analysis

  • Linking Adsense with Analytics


Google Analytics



  • Importance of Google Analytics

  • Generating Google Analytics Code

  • Implementing Code in Websites

  • Adwords Linking

  • Google Webmaster Linking

  • Events Management

  • Real time Data Analysis

  • Audience Analysis

  • SEO Reporting & Goal Creations


Online Reputation Management (ORM)



  • What is ORM

  • Why we need ORM

  • Common Mistakes done in Websites

  • Negative SEO Impact

  • Customer Response & Feedback

  • Protect from Fake Profiles

  • Handling Negative Reviews


WordPress



  • Types of Websites

  • Understanding CMS

  • Basics of HTML/CSS/Java Script

  • What is Blog & Creating a Blog?

  • Installation of Wordpress

  • Dashboard, Themes, Plugins

  • Creating a Website in Wordpress

  • Adding Menus, Widgets.



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