UrbanPro
true

Learn Digital Marketing Training from the Best Tutors

  • Affordable fees
  • 1-1 or Group class
  • Flexible Timings
  • Verified Tutors

Search in

LinkedIn Advanced Strategies to Turn Business Connections Into Leads and Customers

Rushant Pragwat
22/04/2021 0 0

LinkedIn is a powerful force that is known to all in the industry by now. Started in 2003 as a professional networking market, the platform has now become a global face of professionalism and connections. We connect to people over different social media platforms, but LinkedIn is more than just that. A professional resume is as good as a well-established LinkedIn page. Its vast popularity has grabbed the attention of marketers and has made it one of the prominent keynote in a digital marketing course.

Digging into some statistics, LinkedIn has achieved approximately 760 million users, while 260 million are those who actively stay on the platform every month for its innumerable benefits. 40% out of this total of active monthly users are daily users. 

On the one hand, LinkedIn is a professional platform to find people with similar mindsets or occupation; it is also a platform for businesses to expand and generate leads. The main drawback is, not many know how? It is always advised to stay active on the forum, and you may get some conversion leads. But, what’s the concrete plan? The main steps have been defined, but what are the in-betweens and the ins-and-outs of it. 

As we keep doing what we have been for some time without getting results, there can only be two possibilities: either we aren’t doing enough or don’t know if we are doing it right. Well, let’s dig into the delicious recipe of “how to generate lead conversions out of LinkedIn connections”.

1] Turn the company page into a lead conversion page

There are nearly 20 million companies listed on LinkedIn that use it nearly daily for their business and management. From LinkedIn to connect to other businesses to find quality employees, these companies and employers make up a significant part of the whole platform. 

While LinkedIn was launched with professional networking, only making connections would not urn them into customers. One has to work for the same because leads will not fall with the rain anytime soon.

So, the LinkedIn company page needs to have a strong call-to-action, rather than just constituting information about your company. The most basic CTA here would be that the viewer of the company profile is inspired to know more about the company through its website, and thus, a click-through to your company’s website would be a significant action. 

Now, for the above to happen, one would have first to view your LinkedIn company page. How does one get attracted to the company page?

  1. Well, the first thing one view is the header. So, attach an image that either is a reflection of your company’s work and grabs attention. Or, the other thing can be providing value from the start itself. It could be a solution to the reader’s problems, a product that seems enticing enough to make them visit the page, a book that will help them gain knowledge about one of their interests, etc.
  2. Create a compelling pitch in the description box. While the readers in the modern era have less patience to read the whole and skip through a lot, the pitch needs to be compelling and short. State a problem that you think the reader might be facing, which will attract the attention, and then list your product or service as the solution. All of this needs to be done in two lines because LinkedIn provides for you to grab their attention. And voila, they will open up to read more. 
  3. In case the viewer does not take the bait and clicks through to your company website, you need to have a clickable ‘Recent Updates’ tab so that they do not miss out on the best of the things. While recent updates could be anything ranging from infographics, blogs to the latest launches and other information, it is essential to keep in mind that they should also be engaging.

2] Create a Showcase Page 

Showcase pages are a LinkedIn feature that are extensions of the main company page. The showcase pages are used to show affiliation with other brands, influencers, etc.; one can highlight key initiatives or the different business units present within. The showcase pages are displayed on the main company page under affiliates.

These showcase pages have similar posting options, and they are more connected to a particular target audience. They also have the analytical option, which can help monitor the activities and the growth of the page. The showcase pages are created to display certain information required by a specific set of target audience. As per LinkedIn, this feature aids in creating and maintaining long-term relationships between the business and its audience.

The showcase pages can be titled differently as per their objectives. Experts say that the title should be short and include a word with which the target audience of the showcase page can associate some meaning to.

3] Advanced Search

The advance search option in LinkedIn lets you find the exact king of the target audience you may need to generate leads. You can filter your search based on location, the kind of connection you are finding [first, second, or groups], keywords, location, nonprofit interests, industry, current or past company, schooling, etc. 

Many options narrow your search down to an exact point and let you explore people who can perfectly fit your target audience. After the search is narrowed down, you will come across many profiles. The advance search options will be available in a sidebar, and you can select or de-select any option as per your choices as you keep searching. 

4] Save Searches

Without a premium account, only three searches can be saved. But, what are the benefits of saving searches? Well. Generating leads isn’t a searched and done kind of work. The need to maintain consistency is high, and saving searches lets you do just that. 

Saving searches can let you also create an alert system for new results so you can be on the top of your game at any point in time. You can save searches with the option available in the top right corner.

5] Search Groups

There are innumerable amounts of groups available on LinkedIn, and you just may find some good ones in your niche. Groups are a great way to connect to a lot of people at once rather than searching singularly. Joining groups in the same niche as you let you connect to the right kind of people, and remaining active on these groups can also lead to generating leads shortly.

Even though group searches do not have much of an advanced search option, some filters are still available for the same. It would help if you focused on finding groups with people from your first connection and locality. Also, find medium-sized, active, and relevant groups for the best results.

6] Start groups

Since we already discussed the advantage of being a part of professional groups on LinkedIn, you can create one too. As you join groups, you may come across people who want to connect further with many users at once, and when the opportunity strikes, you can create a group, which will eventually grow in size and lead traffic to your page and website.

You will not only generate leads out of creating groups, but you will also get recognition and thought leadership if your groups’ activities are beneficial to a lot of people. You can create a group in following easy steps:

  • Go to groups and click on ‘see all.’
  • Next, click on ‘create a new group.’
  • Then you just need to fill in answer boxes, where you can name the group, give it a description, set a few rules.

Groups are most successful because the people who are a part of the group experience their presence within it.

7] Publish content

Content has always played a significant role in marketing, whether its a Facebook Marketing or Linkedin Marketing. Content plays a decisive role in LinkedIn as it gives you not just as an individual but also as a company to publish content that would attract viewers. LinkedIn can be used to showcase your expertise and experience in your niche through the quality of work and content that you publish on your page. Many industry leaders recommend relevant quality content can be a significant attraction for LinkedIn users.

LinkedIn is a place of sharing stories of the corporate world, to show the soft side rather than the cold side, which is more visible to the world daily. It becomes an excellent opportunity to share light-hearted posts of your employees and their stories, workplace stories and anecdotes, etc. this draws attention to your brand and how you work. 

Conclusion

The most apparent reason for LinkedIn was to connect people from the same niche, but LinkedIn has also been able to give people a chance to expand their horizons. The different courses present on LinkedIn and the various options of connecting with people you know will become more than mere connections in the future. The fact that these connections can be converted into customers has increased the platform’s popularity. 

The strategies mentioned above are useful and viable, but consistency plays a key role too. These are also broad-based strategies, and once these strategies start getting used, you will see the result, but you will also gain insight into the smaller opportunities you would not want to miss. It will also require patience and effort. 

It will take a lot more exploring to gain more knowledge of the platform. Even though these strategies are useful, be ready to explore the platform in different ways. Without the knowledge of using the platform the right way, it becomes just another time-sucking social media platform.

0 Dislike
Follow 2

Please Enter a comment

Submit

Other Lessons for You

Rich Snippets or Structured Data add values to search results for users
When we talk about rich snippets, we need to understand that implementing schema.org or rich snippets is not mandatory but indeed benefits the websites by improving user experience. Let’s start with...

Dynamic Digital Marketing Program
Digital Marketing: It's a kind online marketing course in the market, that will transform you personally as well as professionally making you Expert and confident in Digital Marketing. With our Dynamic...

Mobile Marketing is very important
If one has to pick up one factor that relates to all types of marketing, it’s mobile. Mobile has become the most important marketing factor that impacts web development, content creation, design,...

Digital Marketing Training: Go Digital. GO Global
I have done my digital marketing training from Indian School of Digital Marketing Management & Technology. Digital Marketing is a fantastic industry. It makes a person upto date with today's world....
R

Breaking Old School Marketing Techniques; Digital Marketing: A Blessing for SMEĆ¢??s
SMEs has registered exponential growth over the years. SME’s Plays a important role towards the economy. Traditional Old School Marketing Techniques slow the growth rate of SMEs. Now, Indian Government...
X

Looking for Digital Marketing Training Classes?

The best tutors for Digital Marketing Training Classes are on UrbanPro

  • Select the best Tutor
  • Book & Attend a Free Demo
  • Pay and start Learning

Learn Digital Marketing Training with the Best Tutors

The best Tutors for Digital Marketing Training Classes are on UrbanPro

This website uses cookies

We use cookies to improve user experience. Choose what cookies you allow us to use. You can read more about our Cookie Policy in our Privacy Policy

Accept All
Decline All

UrbanPro.com is India's largest network of most trusted tutors and institutes. Over 55 lakh students rely on UrbanPro.com, to fulfill their learning requirements across 1,000+ categories. Using UrbanPro.com, parents, and students can compare multiple Tutors and Institutes and choose the one that best suits their requirements. More than 7.5 lakh verified Tutors and Institutes are helping millions of students every day and growing their tutoring business on UrbanPro.com. Whether you are looking for a tutor to learn mathematics, a German language trainer to brush up your German language skills or an institute to upgrade your IT skills, we have got the best selection of Tutors and Training Institutes for you. Read more