0Foundation for Social Media, Content Marketing, and Mobile Marketing Foundations
Social media is about people connecting with each other and sharing content. It represents a huge opportunity for big and small brands alike to engage with people cutting across demographics and drive traffic to their websites.
We will also focus on engaging with influencers, how to manage your social media reputation and measure performance against social media goals.
Social Media Channels:
The most beneficial social media channels are YouTube, Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Before starting, you need to identify the best channels for your business and how to use them. You will also understand what is it that makes content highly shareable.
Social Media Measurement:
The primary three areas of measurement are Engagement, Promotion, and Conversion. You will also look at outlining a social media funnel and identify metrics associated with each stage.
Content Marketing Foundations
The content can be in the form of videos, articles, blog posts, guides, white papers, and many others
Content Marketing Strategy:
For successful marketing campaigns, there is a huge relationship between SEO, Content and Social Media, To Kickstart with content strategy, identity the 'Company Persona, Buyer Persona and Product Persona' which identifies key opportunities for your company and measurable tactics for both B2C and B2B setups
Mobile Marketing Foundations
Mobile advertising and Mobile marketing:
Mobile advertising: If you spend money on mobile advertising you would be buying a banner on a mobile site/iPhone app, or an ad on an SMS message. You would probably use a company like Admob for display. With mobile advertising, you are trying to reach an audience that is most likely not yet customers or leads.
Mobile marketing: however is more about building a database of customer or potential customers and then marketing to them. The key difference is that one of them is database marketing and the other is advertising.
Before starting, Understand some examples of location-based technologies and start suitable mobile advertising or mobile marketing tactics.
Rules and Regulations:
Consider major rules and regulations impacting mobile marketing and familiarizes you with the Mobile Marketing Association’s general code of conduct. You will also briefly look at the regulations and penalties associated with major spam laws.
