Explain the concept of conversion rate optimization (CRO).

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Siddhi Kandekar

Digital marketing professional with 5 Years of experince.

Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add to cart', signing up for a service, filling out a form, or clicking on a link.
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