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Digital Marketing Training
28/07/2017 2 0

1. History of Search and Introduction to SEO:

  1. Evolution & Growth of Search Engines.
  2. How Google Work's: Basics of SEO.
  3. Periodic Table of SEO success factors.

2. On-Page Practics:

  1. Basics of HTML.
  2. URL, Meta Tags, Title, H1, Images.
  3. Crawling: XML & HTML Sitemaps, Robots.txt.
  4. Achor text, Internal linking.
  5. Tools: Google Search Console, Bing Webmaster, Google Analytics setup.

3. Keyword Research and Competitive Analysis:

  1. Keyword Planner tool (Search volumes, Competition, Business priority).
  2. Mapping keywords to website pages.
  3. Competition Analysis.

4. SEO Friendly Design & Architecture:

  1. Thinking before designing a website (goals, strategies & measurement models).
  2. Mobile responsive / adaptive design.
  3. Importance of HTTPs.
  4. Site schema (rich snippets) & architecture.

5. Technical Website Optimization:             

  1. URL Architecture.
  2. Page Speed Analysis (GTMetrix / YSlow / Google Page Speed).
  3. Broken links.
  4. Canonicalization.
  5. 301 redirects.
  6. Custom 404 Error pages.

6. Link Building Methods:             

  1. Content marketing basics & its importance.
  2. Directory submissions.
  3. Local listings.
  4. Niche backlinking via influencers & articles.
  5. Social bookmarking.
  6.  Press Release optimization.

7. SoLoMo - Social-Local-Mobile SEO Strategies:                             

  1. Social Media backlinking (Twitter, LinkedIn, Facebook, Google+, Pinterest).
  2. Online Reputation Management & Influencer outreach.
  3. Local SEO (Schema for addresses, local keywords, local websites).
  4. Mobile SEO best practices.

 8. Social Media Optimization (SMO):

  1. SMO Basics.
  2. Twitter Page Optimization.
  3. Facebook Page Optimization.
  4. Linkedin Optimization.
  5. Google+ Page Optimization.
  6. YouTube Optimization.
  7. Social media sites.
  8. Image Optimization and Networking.

9. Social Media Marketing (SMM):

  1. Twitter Ads.
  2. Facebook Ads.

10. SEO Site Audit:              

  1. On-page & Off-page audit strategy.
  2. Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools.
  3. Audit Report.

 11. SEO Tracking:

  1. Tracking ranks (Webcam).
  2. Google Analytics Custom Reports.
  3. Creating your custom dashboard.

12. The Future of SEO:

  1. Voice search.
  2. Augmented & Virtual Reality.
  3. Wearable devices & latest tech.
  4. Semantic web.
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